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第十五講:卓越公司為何倒下(1)

第十五講:卓越公司為何倒下(1)

《財(cái)富》(中文版) 2011-03-22
在資本主義體系或瞬息萬變的市場(chǎng)中,沒有什么定律表明成功之后必然會(huì)走下坡路。但是,人們?cè)诔晒χ笕糇兊梅浅8甙磷源螅菃栴}就來了。

雙語訪談實(shí)錄:
Thomas D. Gorman: Jim, in your most recent book How The Mighty Fall you outlined the five stages of decline for companies that had once been mighty... and then begin a process of downfall; and the first stage that you describe is hubris and I'd like you to, if you would, share some thoughts with us to help us understand that, and also your view on whether that's another universal phenomenon that probably cuts across geographies and cultures.

Jim Collins: Just as a brief background, I got really fascinated with the question, of how enterprises bring about their own demise or how they fall. Because, as we looked at companies in our own research even that had truly been great companies. It's not that they weren't great companies, the scary thing is, they were great companies and they lost it. And so, if some of these truly great enterprises can fall and can really lose the stature they had, it's actually very frightening, because it means anyone is vulnerable, no matter how successful you have been and maybe even the more successful you have been the more worried you should be.
It became something of just kind of almost a pathological curiosity; I really wanted to understand this.
高德思:吉姆,在您的新書《巨人如何倒下》(How the Mighty Fall)中,您概括了曾經(jīng)強(qiáng)盛的公司走下坡路的五個(gè)階段;第一階段你稱之為過分自傲。您是否可以和我們分享一下您的看法,以幫助我們更好地理解這一點(diǎn)?此外,您是否認(rèn)為這是一種跨越了地理和文化界限的普遍現(xiàn)象?



吉姆·柯林斯:作為一個(gè)簡(jiǎn)單的背景介紹,我要說明一下自己對(duì)這個(gè)問題的興趣,也就是企業(yè)是如何自取滅亡,走向衰落的。在研究過程中我們觀察了真正強(qiáng)盛過的公司。一個(gè)可怕的發(fā)現(xiàn)是它們雖然曾經(jīng)卓越,但是最終還是難逃衰落厄運(yùn)。這些真正卓越的公司也會(huì)衰落并且失去領(lǐng)先地位,這是很令人害怕的,因?yàn)闊o論成功與否,人人都有可能是脆弱的,而且越成功你就越應(yīng)該擔(dān)心。

這已經(jīng)演變成了一種幾乎病態(tài)的好奇心理;我很想把這個(gè)問題研究明白。
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