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大數(shù)據(jù)拯救招聘官

大數(shù)據(jù)拯救招聘官

Ethan Rouen 2012-08-06
一些初創(chuàng)公司根據(jù)新算法編制的招聘系統(tǒng)具有自我學(xué)習(xí)的能力,能夠告訴用人單位,什么樣的人適合某個(gè)特定的工作崗位;同時(shí),它也會(huì)告訴求職者,某個(gè)崗位是否適合自己,為什么?業(yè)界認(rèn)為,這套系統(tǒng)有望解決就業(yè)市場供求雙方的對接難題。但是先進(jìn)的數(shù)據(jù)處理技術(shù)真的能取代真人招聘嗎?

????對于一家初創(chuàng)公司的創(chuàng)始人史蒂夫?古德曼來說,一切似乎看起來都很順利,只有一個(gè)重大的細(xì)節(jié)不是這樣。

????即便是在經(jīng)濟(jì)衰退期間,美國的失業(yè)率高達(dá)兩位數(shù),但古德曼的公司還是找不到既能勝任公司工作、又符合公司企業(yè)文化的電腦程序員。

????所說他說:“要想尋找、招聘到最好的人員好比大海撈針?!?/p>

????因此,古德曼決定創(chuàng)辦一家名叫Bright的公司。包括Bright在內(nèi)的幾家初創(chuàng)公司依靠強(qiáng)大的電腦技術(shù)以及互聯(lián)網(wǎng)上的數(shù)十億份簡歷信息來構(gòu)建一種“獵頭算法”,他們相信這種算法會(huì)使企業(yè)的人才招聘變得更有效率,而且更節(jié)省成本,同時(shí)實(shí)現(xiàn)求職者和招聘方的雙贏。

????互聯(lián)網(wǎng)起初的確使找工作變得輕松了不少。只需輕輕點(diǎn)擊幾次鼠標(biāo),求職者就可以同時(shí)申請十幾個(gè)職位,企業(yè)的招聘通知也能同時(shí)被好幾千人看到。有些大公司收到的簡歷數(shù)量甚至增長了五倍之多。

????不過網(wǎng)絡(luò)求職很快露出了令人失望的一面。首先是許多求職者在發(fā)出不少簡歷后沒有收到任何反饋,因此變得意志消沉。同時(shí)招聘方也被淹沒在簡歷的汪洋大海里,只能根據(jù)一些表面的甚至不可靠的信息來篩選求職者——比如根據(jù)求職者的畢業(yè)院校來進(jìn)行選擇。

????大約在兩年前,古德曼創(chuàng)立了Bright公司,并且收集了數(shù)百萬份簡歷和工作描述,創(chuàng)建了一個(gè)叫做Bright Score的招聘系統(tǒng)。古德曼稱,系統(tǒng)的算法具有不斷學(xué)習(xí)的能力,因此它可以告訴用人單位,對于某一個(gè)特定的工作來說,什么樣的求職者才是最適合的。

????古德曼表示:“一個(gè)招聘者現(xiàn)在只需要讀50份簡歷,因?yàn)槲覀兲嫠麄兒Y選過了。同時(shí)它也會(huì)告訴求職者,這份工作是否適合自己。如果不適合的話,它也會(huì)告訴你為什么?!?/p>

????賓西法尼亞大學(xué)沃頓商學(xué)院(Wharton School of the University of Pennsylvania)的管理學(xué)教授彼得?卡培里卻對這項(xiàng)新技術(shù)持懷疑態(tài)度。他認(rèn)為:“技術(shù)本身不是問題,問題是有些公司自己都不知道自己想要的是什么?!?/p>

????有些東西就連招聘經(jīng)理也不能用語言來表達(dá)出來,要想量化這種無形素質(zhì),幾乎是不可能的。同時(shí)卡培里也表示,即便真的可以做到這一點(diǎn),用軟件來取代真人招聘也是目光短淺的表現(xiàn)。經(jīng)濟(jì)困難時(shí)期,向招聘者身上投入大量資金很難說得通,但是說到底,最適合招聘和評價(jià)頂級人才的,仍然是真人,而不是電腦。

????另一家招聘網(wǎng)站Path.to的創(chuàng)始人達(dá)倫?龐茲表示,他的公司以及一些類似的公司并不打算取代真人招聘,他們只是想讓招聘經(jīng)理們的工作變得更輕松、更有效率。

????龐茲把Path.to比作“招聘的‘相親網(wǎng)’”,他說:“我們并不是想直接促成‘婚姻’,我們只是想把用戶介紹給我們認(rèn)為能跟他們能‘來電’的人?!?/p>

????Path.to也利用評分系統(tǒng)來替招聘人員篩選人才。不過它非常關(guān)注用人公司的企業(yè)文化,因?yàn)樗M巳温氋Y格之外,求職者在別的方面也能更符合招聘方的要求。

????Path.to的理念是,他們可以為企業(yè)節(jié)省招聘成本和招聘時(shí)間,使招聘人員可以把更多的時(shí)間花在最有潛力的求職者身上。雖然Path.to的合作伙伴主要是中小型企業(yè),但它的客戶也包括了在線影碟租賃公司Netflix和??怂剐侣劊‵ox News)等知名企業(yè)。

????這些新興的招聘公司指出,許多企業(yè)一開始對求職者進(jìn)行首輪篩選時(shí),招聘人員采用的衡量信息的方法往往是不恰當(dāng)?shù)摹?/p>

????Gild是繼Bright和Path.to之后另一家主要的新型招聘公司,它采用了奧克蘭運(yùn)動(dòng)家隊(duì)(Oakland Athletics,是一支主場位于加州奧克蘭的美國職棒大聯(lián)盟球隊(duì)——譯注)的經(jīng)理比利?賓用來給球隊(duì)選秀的方法篩選求職者。

????Gild公司在招聘程序員時(shí)關(guān)注的并不是求職者的畢業(yè)院校,也不是他過去曾經(jīng)就職于哪家公司,而是更關(guān)注求職者的編程經(jīng)驗(yàn),以及他對開源社區(qū)的參與經(jīng)歷等信息。

????Gile公司的首席執(zhí)行官西爾萊?德塞指出:“現(xiàn)在的招聘體系非常不完善,人們甚至意識(shí)不到問題在哪里。我們發(fā)現(xiàn),大多數(shù)優(yōu)秀的、經(jīng)驗(yàn)豐富的編程人員都沒有機(jī)會(huì)進(jìn)入到頂級的計(jì)算機(jī)項(xiàng)目中工作?!?/p>

????Gild公司目前的客戶包括好幾家大型的科技公司,如Facebook、Red Hat和Box等。這些公司表示,使用了這個(gè)招聘網(wǎng)站后,他們的招聘工作有了顯著改善。

????德塞稱,招聘人員在招聘過程中仍然起著至關(guān)重要的作用。不過你可以隨便問一位有才華的程序員,聽聽他對招聘經(jīng)理們怎么看——你就等著聽他飆臟話吧。

????德塞稱,對于許多企業(yè)來說,招聘人員往往一開始把網(wǎng)撒得太大,最后相中的人才又往往對他們提供的工作沒有興趣。像招聘領(lǐng)域的許多其他新興公司一樣,Gild也想找出從浩如煙海的求職者中篩選出最優(yōu)秀的人才的辦法,為企業(yè)發(fā)布的每一個(gè)工作崗位推薦一組真正契合的人才,供企業(yè)從中進(jìn)行選擇。

????德塞說:“目前的招聘系統(tǒng)就好比當(dāng)你需要一名狙擊手,它卻給了你一輛坦克。而我們提供的則是狙擊手的解決方案……用我們的系統(tǒng)加上一個(gè)出色的招聘經(jīng)理,必將給用人單位帶來出色的效益?!?/p>

????譯者:樸成奎

????Everything seemed to be going right for startup founder Steve Goodman, except for one major detail.

????Even during a recession where the unemployment rate flirted with double digits, he could not find computer programmers that were both qualified and would fit into his tech startup's culture.

????"Sourcing and recruiting the best people is finding the needle in the haystack," he says.

????So Goodman decided to start Bright, one of several new companies that rely on powerful computing and the billions of pieces of job data available on the Internet to create algorithms that they believe make the job hunt more efficient, inexpensive, and successful for both the jobseeker and the recruiter.

????The Internet initially seemed to make job hunting easier. With a few clicks, someone looking for work could apply for a dozen positions, and employers' job postings could reach thousands of eyes. Some large companies saw the number of resumes they received increase five-fold.

????But this democratization of job searching soon proved false. Those looking for openings often grow discouraged when they send out several resumes and receive no feedback. Recruiters are inundated with resumes and are forced to weed out candidates based on superficial and unreliable information such as what college someone graduated from.

????Almost two years ago, Goodman started Bright and gathered millions of resumes and job descriptions to create a system that develops a Bright Score, which tells recruiters what kind of fit a person would be for a specific job based on algorithms that are constantly learning as they devour more data, he says.

????"A recruiter now only has to look at 50 resumes because we cut it down for them," he says. "It also tells job seekers whether they are a good fit, and if not, why."

????Peter Cappelli, the George W. Taylor Professor of Management at the Wharton School of the University of Pennsylvania, is skeptical of this new technology, though. "The technology is not the problem," he says. "The problem is companies that don't know what they want."

????Trying to quantify intangibles that not even the hiring manager can put into words is impossible, Cappelli says, and even if it were, replacing human recruiters with software is shortsighted. The financial investment in recruiters can be hard to justify in tight economic times, but humans, not computers, are best suited to recruit and judge top talent, he says.

????Darren Bounds, the founder of another new job site, Path.to, says that his business and others like it are not trying to replace human recruiters. They are just trying to make their jobs easier and more efficient.

????Billing Path.to as "eHarmony for hiring," Bounds says, "We don't want to follow the relationship through to marriage. We really want to introduce you to someone we feel you have a strong bond with."

????Path.to also uses a score to weed out candidates for recruiters. It focuses heavily on company culture in an attempt to match up candidates that will be a good fit beyond their qualifications.

????The idea is that the cost and time saved for companies will allow recruiters to spend more time with the candidates that have the most potential. Although Path.to works mostly with small- to mid-sized companies, Netflix (NFLX) and Fox News are also among its current customers.

????One of the problems, these new job search companies argue, is that during the initial perfunctory weeding out of candidates, recruiters are weighing information improperly.

????In the same way Oakland A's manager Billy Bean reexamined which statistics make a good ball team, Gild, a third major player in the race for improved job search, is exploring what makes a successful hire.

????Instead of placing the emphasis on where a candidate went to school, or what company he worked for in the past, Gild places emphasis on such information as coding experience and involvement in the open source community when hiring programmers.

????"The system is so broken that people can't even see what's getting in the way," says Gild CEO Sheeroy Desai. "We have found great, experienced coders, and most of them had not gone to a top computer science program."

????Gild is working with several large technology companies, including Facebook (FB), Red Hat (RHT), and Box, that have said they see a marked improvement in their recruiting by using the site.

????Desai says that recruiters are still a vital part of the process. Still, ask a talented programmer her thoughts about recruiters and be prepared for some foul language.

????Recruiters cast their nets too wide and wind up reaching out to people who have no interest in the jobs they are looking to fill, Desai says. Much like other companies in the space, Gild is trying to find the best way to winnow the long list of potential candidates and provide a concise group that would be the best fit for each job.

????"The current system is using a tank when you really need a sniper," he says. "We are providing that sniper solution…. Our system with an amazing recruiter is going to give you great dividends."

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