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收購(gòu)風(fēng)云再起,Path成為熱門(mén)

收購(gòu)風(fēng)云再起,Path成為熱門(mén)

Richard Nieva 2012-04-12
Facebook用10億美元收購(gòu)Instagram一案讓許多人紛紛發(fā)問(wèn),到底哪家公司會(huì)首先搶購(gòu)到“親密”社交網(wǎng)絡(luò)公司Path呢?

????Facebook現(xiàn)在正全力以赴準(zhǔn)備下月上市,資金似乎不是Facebook關(guān)注的目標(biāo),但它拒絕就此發(fā)表評(píng)論。但是對(duì)莫林來(lái)說(shuō),錢(qián)可能也不是他最在意的,畢竟有報(bào)道稱,去年他曾拒絕了谷歌公司(Google)1億美元的出價(jià)。

????而Facebook打算拿Path怎么辦則完全是另一個(gè)問(wèn)題了。它可以關(guān)了它,復(fù)制它此前收購(gòu)對(duì)象的做法,設(shè)法拿回被(這些曾經(jīng)的競(jìng)爭(zhēng)對(duì)手)大量奪走的用戶使用時(shí)間(Path聲稱它能與Facebook和平共處。比如,這兩家公司已將聯(lián)系人進(jìn)行了整合)?;蛘咚梢宰孭ath獨(dú)立成長(zhǎng),一如它對(duì)Instagram的承諾。但薩弗表示:“其中的奧妙在于,作為一家已經(jīng)規(guī)模不小的公司,怎么能同時(shí)保持小規(guī)模呢?聰明的做法就是讓像Path這樣的公司繼續(xù)獨(dú)立成長(zhǎng)?!?/p>

????可以確定的是,Path很可能將繼續(xù)保持對(duì)用戶的吸引力。正像薩弗表示的,它已經(jīng)擁有富有吸引力的資產(chǎn)了,包括基于其設(shè)計(jì)優(yōu)勢(shì)而擁有的令人垂涎、精巧優(yōu)美的專利。那還需要和Facebook達(dá)成交易嗎? “可能只有兩個(gè)人才知道這個(gè)問(wèn)題的答案,”薩弗稱。“不過(guò)這也正是這個(gè)故事之所以更加引人入勝的原因所在。”

????譯者:清遠(yuǎn)

????Money doesn't seem to be an object for Facebook, which declined to comment, heading into its sky-high market debut next month. But money may also not be the concern from Morin, who reportedly turned down $100 million offer from Google (GOOG) last year.

????What Facebook would do with Path is another question entirely. It could shut it down, like it has acquisitions past, and try to take back the hours of user engagement that had been siphoned off. (Path claims it can coexist with Facebook. The two companies already have contacts integrations, for instance.) Or it can let Path grow separately, like it has pledged with Instagram. "The trick is, even if you're a big company, how do you keep it small?" says Saffo."The smart thing would be to let something like Path grow."

????What's certain is that Path is likely to remain attractive. It already has potentially lucrative assets, including coveted and sophisticated patents that Path likely has because of its design edge, says Saffo. A deal with Facebook though? "There are probably only two people who know the answer to that," says Saffo. "But it is definitely what makes the story all the more interesting."

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