????星巴克（Starbucks）前首席信息官史蒂芬?吉列特這位昔日的大學(xué)足球隊(duì)員曾革新了咖啡銷售的技術(shù)模式。如今，36歲的吉列特加入了電子產(chǎn)品巨頭百思買公司（Best Buy），并被委以重任：幫助百思買與網(wǎng)絡(luò)零售巨頭亞馬遜（Amazon）競(jìng)爭(zhēng)，同時(shí)繼續(xù)維系實(shí)體商店銷售模式。

????吉列特于周一加入百思買，擔(dān)任公司數(shù)字業(yè)務(wù)總裁。他將負(fù)責(zé)在線商店業(yè)務(wù)，以及公司的信息系統(tǒng)，后者正是他在星巴克時(shí)擔(dān)負(fù)的職責(zé)。吉列特在西雅圖星巴克總部工作時(shí)曾力主公司為客戶提供免費(fèi)無(wú)線上網(wǎng)服務(wù)，并支持通過(guò)智能手機(jī)支付。其間，在首席執(zhí)行官霍華德?舒爾茨的領(lǐng)導(dǎo)下，星巴克的顧客體驗(yàn)有所改善，人們認(rèn)為吉列特的上述舉措功不可沒。為；《財(cái)富》雜志將他列入了2010年“四十位四十歲以下的商業(yè)精英”的名單，以此表彰他的成就。

????百思買公司總部位于明尼阿波利斯。公司當(dāng)前面臨的挑戰(zhàn)是對(duì)抗專業(yè)在線零售商尤其是亞馬遜公司的競(jìng)爭(zhēng)。百思買仍然在尋求繼續(xù)保護(hù)其實(shí)體倉(cāng)儲(chǔ)式特許經(jīng)營(yíng)體系，旗下的電子商務(wù)網(wǎng)站行動(dòng)緩慢，一直跟不上亞馬遜的創(chuàng)新速度。百思買首席執(zhí)行官布萊恩?鄧恩表示，百思買的成功取決于兩大銷售模式的融合。他力圖在Bestbuy.com網(wǎng)站上提供更多選擇，同時(shí)減少實(shí)體店鋪的總面積。他于本周四說(shuō)：“有一個(gè)強(qiáng)烈的信念，那就是不論實(shí)體店還是網(wǎng)絡(luò)銷售，兩者只取其一都是不夠的?！贝送?，他還任命吉列特執(zhí)掌數(shù)字戰(zhàn)略和營(yíng)銷業(yè)務(wù)。

????吉列特表示，百思買將實(shí)現(xiàn)數(shù)字化銷售和實(shí)體零售“和諧共存”，重新定義兩種模式的黃金標(biāo)準(zhǔn)?！拔覀円騺嗰R遜取得的成就致敬，”吉列特說(shuō)。此君自詡為動(dòng)視暴雪（Activision Blizzard）在線電游魔獸世界（World of Warcraft）里的“公會(huì)會(huì)長(zhǎng)”，這在財(cái)富500強(qiáng)公司里的高管可能絕無(wú)僅有。他接著說(shuō)：“如果連一家咖啡公司都能實(shí)現(xiàn)科技復(fù)興，百思買同樣也能夠?qū)崿F(xiàn)電子商務(wù)和實(shí)體店的完美結(jié)合?！?/p>

??? 譯者：李玫曉/汪皓

????Stephen Gillett, the Starbucks chief information officer who revamped the retailer's technological approach to selling coffee, is joining electronics giant Best Buy. The 36-year-old former college football player is charged with no small task: helping Best Buy go up against Amazon while continuing to sell products in brick-and-mortar stores.

????Gillett joins Best Buy (BBY) Monday as president of the company's digital business, including its online stores, as well as replicating the information-systems responsibilities he held at Starbucks (SBUX). At the Seattle coffee company Gillett was instrumental in offering free wireless Internet service to customers as well as allowing payment by smartphones. The moves were credited with being a part of the rejuvenation of the customer experience at Starbucks under CEO Howard Schultz. In recognition of his efforts, Fortune named Gillett to its list of 40 top executives under age 40 in 2010.

????Best Buy's challenge is to stave off competition from online-only retailers, notably Amazon (AMZN). The Minneapolis-based company's e-commerce site has been slow to keep up with Amazon's innovation as it has sought to protect its big-box franchise. Best Buy CEO Brian Dunn said Best Buy's success lies in embracing both sales formats. He has sought to add more choices on Bestbuy.com and to reduce the overall square footage of Best Buy's stores. "My passionate belief is that neither physical nor digital will be enough," he said Thursday. He also named Gillett to head digital strategy and marketing.

????Gillett said Best Buy will marry digital and physical retailing in a "harmonious way" that will redefine the gold standard for both formats. "Kudos to Amazon for they've done," said Gillett, who may be the only top Fortune 500 executive to brag about being a "guild master" in Activision Blizzard's (ATVI) World of Warcraft online video game. "But if a coffee company can go through a technical renaissance, Best Buy can accomplish this e-commerce and physical combination."