????谷歌（Google）在企業(yè)級(jí)市場(chǎng)上的銷售的戰(zhàn)略如下：拿一種流行的個(gè)人消費(fèi)產(chǎn)品，做一些小的改進(jìn)，然后在產(chǎn)品名后加上“企業(yè)版”三個(gè)字。聽(tīng)起來(lái)很簡(jiǎn)單？事實(shí)證明這種方法確實(shí)奏效。購(gòu)買Gmail、谷歌日歷以及谷歌地圖等產(chǎn)品的公司規(guī)模越來(lái)越大【谷歌最近公布，西班牙銀行巨頭西班牙對(duì)外銀行（BBVA）也已成為其企業(yè)客戶】。雖然實(shí)際上谷歌致力于企業(yè)客戶的團(tuán)隊(duì)規(guī)模仍然相當(dāng)精干。

????盡管如此，企業(yè)市場(chǎng)銷售在谷歌總收入中所占比重尚不足4％，因此，要想與微軟（Microsoft）或SAP比肩，成為企業(yè)級(jí)市場(chǎng)上的重量級(jí)選手，搜索引擎公司谷歌可謂任重道遠(yuǎn)。如何爭(zhēng)取企業(yè)用戶（開(kāi)發(fā)者就更不用說(shuō)了），成為他們必不可少的工具？谷歌對(duì)此有何打算。為了了解這方面的情況，我們最近采訪了上任伊始的谷歌企業(yè)業(yè)務(wù)負(fù)責(zé)人阿米特?辛格，辛格曾在企業(yè)市場(chǎng)巨頭甲骨文（Oracle）效力了20年。

《財(cái)富》：你們的企業(yè)戰(zhàn)略是什么？

????辛格：我們的長(zhǎng)遠(yuǎn)目標(biāo)是把同樣的個(gè)人消費(fèi)產(chǎn)品帶給那些極有興趣改變運(yùn)作方式的企業(yè)，因?yàn)樗鼈円呀?jīng)看到了個(gè)人消費(fèi)市場(chǎng)眼下出現(xiàn)的創(chuàng)新。我們首先將搜索設(shè)備推向企業(yè)級(jí)市場(chǎng)，隨后是應(yīng)用程序，然后是我們的地圖解決方案。我們利用自身的技術(shù)資源開(kāi)發(fā)這些產(chǎn)品企業(yè)版本——可以把它們看成增強(qiáng)版。當(dāng)然，有些（功能）只面向企業(yè)，因?yàn)樗鼈冿@然并不存在個(gè)人版。但整個(gè)信息技術(shù)的消費(fèi)化有著深遠(yuǎn)的影響。它遠(yuǎn)不止是帶自己的設(shè)備去上班這么簡(jiǎn)單。

除了實(shí)時(shí)協(xié)作外，使用企業(yè)級(jí)谷歌應(yīng)用還有哪些優(yōu)勢(shì)？

????協(xié)作和共享是重點(diǎn)領(lǐng)域。此外其優(yōu)勢(shì)還在于簡(jiǎn)易和快速。下一個(gè)版本馬上就要發(fā)布，用戶無(wú)需安裝任何東西。它使用起來(lái)不需要什么技術(shù)。完全不需要使用手冊(cè)，因?yàn)檫@些產(chǎn)品簡(jiǎn)單而直觀。用戶完全不用操心我們?yōu)閷?shí)現(xiàn)這一效果在后端所做的工作。

那么谷歌應(yīng)用的下一步是什么？

????設(shè)想一下，你在機(jī)場(chǎng)，查看一下社交圖譜，就可以知道臨近的登機(jī)口有某位工作中接觸過(guò)的人。我們正從用戶要求系統(tǒng)完成某項(xiàng)任務(wù)轉(zhuǎn)變?yōu)橄到y(tǒng)建議并協(xié)助用戶完成某項(xiàng)任務(wù)。地理位置服務(wù)對(duì)企業(yè)用戶有著廣泛的用途——大家很快就會(huì)看到我們?cè)谶@個(gè)領(lǐng)域推出的一系列產(chǎn)品。我們有日歷、任務(wù)和電子郵件，大家接下來(lái)會(huì)看到我們從用戶方面將它們深度整合。Google+和谷歌應(yīng)用正日益靠攏。現(xiàn)在你知道某人在哪兒，也知道他們與另一個(gè)人有什么聯(lián)系。因此，手機(jī)可以提示你去作一番自我介紹。它可以影響到銷售。

????Here's Google's (GOOG) strategy for selling to the enterprise: Take a popular consumer product, make a few small enhancements and tack the words "for business" on the end of the name. Sound simplistic? Turns out, it works. Larger and larger companies are signing on for products like Gmail, calendar and maps. (Google's most recently announced enterprise customer is Spanish banking behemoth BBVA.) All of this despite the fact that Google has a relatively tiny team devoted to snagging corporate customers.

????Still, enterprise sales make up less than 4% of Google's total revenues, so the search company is nowhere near becoming a large-scale enterprise player on par with Microsoft (MSFT) or SAP (SAP). To find out more about how Google plans to become an indispensable tool for corporate users (not to mention developers), we recently caught up with Amit Singh, the newish leader of Google's enterprise business and a 20-year-veteran of enterprise power-player Oracle (ORCL).

FORTUNE: How would you describe your enterprise strategy?

????Singh: Our long-term goal is to take these same consumer assets and bring them to businesses that are keenly interested in changing how they operate because they see the kind of innovation that's taking place in the consumer space. We did this first with our search appliance, then with apps, then with our maps solution. We are taking our technology assets and building enterprise versions of them -- think of them as enhancements. Of course, certain things we'll do just for the enterprise, because clearly there's no consumer version of it. But the whole consumerization of IT has deep, profound implications. It's much more than bringing your own device to work.

Are there advantages to using Google Apps for Business, other than real-time collaboration?

????Collaboration and sharing are the key areas. But it's also about simplicity and speed. The next version just shows up, so you don't have to install anything. Technology is moving out of the way. You never have to use a manual because it's simple and intuitive. You shouldn't have to worry about what we do in the back-end to enable that.

So what's next for Google Apps?

????Imagine you're at an airport and based on your social graph you know that at the next gate there's someone you're in touch with through work. We're moving from asking the system to do something for you to the system suggesting and assisting you. You can do a lot with location for enterprise users -- you'll see some product launches in this area. We have calendaring and tasks and email, and you'll see us deeply integrating the people side of it. Google+ and Google Apps are coming closer and closer together. You now know where someone is and you know how they're connected to someone else. So your phone could prompt you to go introduce yourself. This has implications to sales.