成人小说亚洲一区二区三区,亚洲国产精品一区二区三区,国产精品成人精品久久久,久久综合一区二区三区,精品无码av一区二区,国产一级a毛一级a看免费视频,欧洲uv免费在线区一二区,亚洲国产欧美中日韩成人综合视频,国产熟女一区二区三区五月婷小说,亚洲一区波多野结衣在线

立即打開
甲骨文學著愛上“云”

甲骨文學著愛上“云”

Kevin Kelleher 2011-11-07
3年前,甲骨文公司CEO拉里?埃里森放棄了云,稱這種理念是“胡言亂語”。現在,他已改變立場,而且嘗試著擁抱云。但問題是,云真的愿意擁抱甲骨文公司嗎?

????最初,甲骨文公司(Oracle)對云視而不見。接著,其CEO拉里?埃里森對云冷嘲熱諷。而現在,甲骨文公司正嘗試著以收購的方式,擁抱云。問題是,云究竟對于甲骨文公司意味著什么?

????這個問題的答案取決于云的定義。如果有所謂的標準答案的話,云計算并不是一種必須安裝、不斷維護的產品,而是一種猶如公用設施般,可供隨時利用的服務。就像打開水龍頭或開燈一樣,云讓人們在網飛(Netflix)上觀看電影,而不是外出買張DVD;讓人們通過在線文件存儲服務Dropbox 共享文件,而不是用電子郵件的方式,來回發(fā)送微軟Office文件。

????根據這一定義,迄今為止,甲骨文還算不上一家云公司。這家公司上財年的營業(yè)收入為360億美元,但絕大多數收入源自幫助工商界和政府機構進行網上營運的產品:硬件、中間件、存儲系統和應用程序。但這些都是甲骨文公司銷售的產品。跟在線客戶關系管理服務供應商Salesforce和信息一體化解決方案供應商NetSuite這些猶如公共設施般處理客戶數據庫的公司不同,甲骨文從來都不是一家公共服務供應商。

????甲骨文并非沒有進入云領域的機會。Salesforce和NetSuite是由甲骨文前員工、埃里森昔日手下馬克?貝尼奧夫和埃文?戈德堡分別創(chuàng)建的。埃里森甚至是這兩家公司的早期投資者之一,獲得過優(yōu)先入股這兩家云計算產業(yè)先鋒的機會。但甲骨文忽略了云,繼續(xù)堅持其核心業(yè)務:銷售并支持讓工商界從事網上營運的基礎設施。

????幾年后,形勢已經明朗化:作為一種服務的云計算不僅僅是一時的風潮,而是一門可靠的生意。但在3年前的開放世界大會(OpenWorld,甲骨文每年一度的客戶談話會)上,拉里?埃里森卻嘲諷了一下云計算:“計算機行業(yè)是唯一一個比女性時裝更容易受時尚驅動的行業(yè)了?;蛟S我是個白癡,但我實在不明白這幫家伙正在談論的事物。這是什么東西?完全是胡說八道,瘋言瘋語。這種瘋勁啥時候才是個頭啊?”

????為埃里森說句公道話?!霸朴嬎恪币辉~在如此多背景迥異的場合,被如此頻繁地炒作,也的確像是一種曇花一現的時尚潮流。但事實上,如同女性時裝,云也是一門欣欣向榮的行當。自從埃里森發(fā)表貶損云計算的言論以來,甲骨文的股價增長了96%,大大勝過標準普爾500指數39%的增幅。相比之下,在同一時期,NetSuite公司的股價則飆漲了354%,Salesforce的股價飆漲了389% 。

????雖然花了些時日,但甲骨文公司對云計算的公開評論最終還是溫和了很多。去年三月,當甲骨文公布其季度收益的時候,埃里森聲稱,最近一個季度的良好業(yè)績部分得益于該公司與Salesforce簽署的一份長達數年的合同,而Salesforce公司大多數備受好評的云服務正是依托于甲骨文的硬件、數據庫和中間件之上?!凹坠俏氖菫樵铺峁﹦恿Φ募夹g,”埃里森當時如此吹噓道。

????對于甲骨文來說,這是好事。美中不足之處在于,當人們慶祝云計算成為熱門的商業(yè)領域時,接受人們祝賀的對象是Salesforce,而非甲骨文。打個比方,Salesforce是閃耀于雜志封面的明星設計師王薇薇。而甲骨文不過是一位在悶熱的工廠里將她的時裝設計縫合在一起的苦力而已。

????這種情形本身已經夠糟糕了,但更令甲骨文顏面無光是,Salesforce公司CEO貝尼奧夫開始在他的演講中反復強調這個令人不快的事實。就拿貝尼奧夫六月份發(fā)表的一次主旨演講來說吧。演講內容極富貝尼奧夫特色:神氣活現、魅力十足,但卻適可而止。他聊到了“虛假的云”,背后的顯示屏顯示的是一臺Exadata機器,上面的甲骨文標識勉強用一朵云遮蓋住了。貝尼奧夫說:

????“如果更強調硬件,它就不是云。如果供應商賣給你更多的硬件,軟件,告訴你說這是私有云,請不要當真。如果它依然只面向精英,它也不是云。我們正在從事的是一場公有云運動,沒有什么能阻止這場運動。我環(huán)游世界,我試圖讓人們知道,他們應該警惕這種虛假的云?!?/p>

????貝尼奧夫忠實地堅持著云的標準定義。他這番言論暗諷的正是甲骨文公司。在收購了Sun公司之后,甲骨文的利潤受到如Sun公司x86服務器這類低利潤硬件的拖累?!八接性疲╬rivate cloud)”是甲骨文公司四處宣揚的一個術語,為的是讓其客戶相信,他們正在構建屬于他們自己的云。但最終,甲骨文還是不動聲色的予以了還擊:埃里森把貝尼奧夫的名字從甲骨文公司今年的開放世界大會演講人名單上剔除掉了。

????相反,埃里森發(fā)表了一篇在許多人看來有點漫無邊際的主旨演講。“甲骨文的云有點不一樣,”埃里森現在這樣說,他似乎是在給關于云計算的對話添加一份屬于他自己的“胡言亂語”。上周,甲骨文再次改變其對云計算的立場,表明其愿意通過收購的方式進入這一領域——甲骨文斥資15億美元,收購了Salesforce公司在云計算領域的競爭對手RightNow公司。

????或許,埃里森只是想讓貝尼奧夫閉嘴。又或者,雖然他言辭激烈,但埃里森意識到,甲骨文的未來不僅僅在于提供幫助云運轉的硬件和軟件,它還需要提供這類服務。

????在甲骨文公司最近的股東大會上,一位個人投資者問埃里森,為什么IBM公司的股票表現優(yōu)于甲骨文。埃里森回答道:“嗯,IBM是一家偉大的公司。我們的戰(zhàn)略與之截然不同。IBM的確在從一家技術公司向一家服務公司轉型?!?/p>

????這等于心照不宣地承認,在云時代里,甲骨文公司需要效仿IBM,轉型為一家服務公司。云經濟的真諦在于服務。甲骨文需要充當的,不僅僅是系統的管道。它還需要成為這套體系的源頭。

????甲骨文能二者兼得嗎?之前它認為設計云技術就足夠了,到目前為止,甲骨文的這個豪賭收獲頗豐。問題是,商界已經厭倦了技術,或更確切地說,對追逐技術升級的腳步感到厭倦。它們現在只想站在體系的上游,只需要一個可信賴的、基于云計算的公共設施。因此,甲骨文在“為云提供動力”的技術方面獲得的創(chuàng)新僅僅只是讓Salesforce這類服務公司變得更強大而已。

????現在回想起來,埃里森認為云產業(yè)是一門時尚產業(yè)的看法不無道理。當管道工或許不時尚,但云計算的確時尚。

????譯者:任文科

????First, Oracle ignored the cloud. Then Larry Ellison, its CEO, ridiculed the cloud. And now that Oracle is trying to buy its way into the cloud. The question is: what exactly does the cloud mean to Oracle?

????That depends on how you define the cloud. If there is a standard definition, it involves computing that is not so much a product you have to install and maintain but a service you tap into like a utility. Just as you turn on your faucet or your lamp, the cloud lets you watch a movie on Netflix (NFLX) instead of going out and buying a DVD, or share a document in Dropbox instead of emailing a Microsoft Office file back and forth.

????By that definition, Oracle (ORCL) hasn't been much of a cloud company so far. The company saw $36 billion in revenue in its last fiscal year, but most of it came from hardware, middleware, storage systems and applications that help companies and governments run their operations online. But these are products that Oracle sells. Oracle has never been a utility-like service that handles customer databases, like Salesforce.com (CRM) or NetSuite (N).

????It's not that Oracle didn't have the chance to move into the cloud. Both Salesforce and NetSuite are founded by Oracle alumni and former Ellison proteges, Marc Benioff and Evan Goldberg respectively. Ellison even invested in both companies early on, getting in on the ground floor of two companies that would help define the cloud-computing industry. Instead, Oracle ignored the cloud. It stuck to the business of selling and supporting the infrastructure that lets companies do business on the web.

????After a few years, it was clear that software as a service wasn't just a fad, it was a solid business. But three years ago at OpenWorld, Oracle's annual confab for customers, Larry Ellison dissed the cloud: "The computer industry is the only industry that is more fashion-driven than women's fashion. Maybe I'm an idiot, but I have no idea what anyone is talking about. What is it? It's complete gibberish. It's insane. When is this idiocy going to stop?"

????To be fair to Ellison, the words "cloud computing" have been hyped so often in so many different contexts it does have the ephemeral air of a passing fashion. But the cloud, like women's fashion, is in fact a thriving business. Since Ellison disparaged the cloud, its stock has risen 96%, much better than the S&P 500's 39% gain. By comparison, NetSuite has surged 354% and Salesforce 389% in the same period.

????It took a while, but Oracle's public comments about the cloud finally softened. Last March, when Oracle announced its quarterly earnings, Ellison said that one reason for its impressive performance in the recent quarter was that Salesforce inked a multi-year contract with Oracle to build most of its vaunted cloud services on the hardware, database and middleware of Oracle itself. "Oracle is the technology that powers the cloud," Ellison boasted at the time.

????Which was good for Oracle -- except for one thing. When people celebrated the cloud as a hot area of business, it was Salesforce they celebrated, not Oracle. Salesforce was Vera Wang, the stuff of magazine covers. Oracle was the laborer left stitching together her designs in a stuffy factory.

????Which was bad enough, except that Benioff, Salesforce's CEO, began to rub in this uncomfortable truth in his speeches. Take this keynote Benioff delivered in June. It's pure Benioff: Cocky, charismatic and just this short of crossing the line. He talks about a "false cloud" while the display shows an Exadata machine with the Oracle logo barely disguised by a cloud. Benioff said:

????"If it's about more about hardware, it's not about the cloud.... If the vendor is selling you more hardware, [if] it's selling you more software and saying this is a private cloud, these are ghosts... If it's still only for the elite, it's not the cloud... We are making this movement to the public cloud, nothing can stop that. As I go around the world, I try to let people know that they should be aware of the false cloud."

????Benioff, adhering conservatively to that standard definition of the cloud, was taking some vicious swipes at Oracle. After buying Sun, Oracle's margins were weighed down by hardware like Sun's low-margin x86 servers. The "private cloud" was a term Oracle bandied about to let its customers believe they were building their own clouds. But in the end, Oracle blinked: Ellison jettisoned Benioff from the list of speakers at Oracle's OpenWorld this year.

????Instead, Ellison delivered a OpenWorld keynote that many found to be rambling. "The Oracle cloud is a little different," Ellison now said, as if adding his own brand of gibberish to the cloud conversation. Last week, Oracle again shifted its stance on the cloud to show that it is willing to buy its way in: It paid $1.5 billion for RightNow, a cloud-based competitor of Salesforce's.

????Maybe Ellison just wanted to silence Benioff. Or maybe, for all his tough talk, Ellison realizes Oracle's future isn't just in supplying the hardware and software that makes the cloud work, it also needs to offer the kind of service.

????At Oracle's recent shareholder meeting, an individual investor asked Ellison why IBM's (IBM) stock had outperformed Oracle's. Ellison responded, "Well, IBM is a great company. We have very different strategy. IBM is really becoming more of a service company than a technology company."

????It was a tacit admission that Oracle needed to become, in the age of the cloud, a service company just like IBM. In the cloud economy, it's all about service. Oracle needs to be more than just the pipes of the system. It needs to be the front end of the system as well.

????Can Oracle be both? It's extravagant bet that designing the cloud's technology is enough has paid off so far. The thing is, companies are weary of technology -- or rather, keeping pace with technology. They just want the front end now. They just want a cloud-based utility they can trust. So Oracle innovation in technology that "powers the cloud" simply makes service companies like Salesforce that much more powerful.

????In retrospect, Ellison was right that the cloud industry is a fashion industry. Plumbing isn't fashionable. But the cloud is.

掃描二維碼下載財富APP
日产无人区一线二线三线观看| 中日AV乱码一区二| 国产aⅴ无码专区亚洲av麻豆| 熟妇人妻久久中文字幕| 国产欧美日韩在线一区二区不卡| 亚洲AV人无码综合在线观看| 久久精品视频免费播放| 中文字幕一区二区三区精华液| 色就是色亚洲欧洲视频| 日本国产一区二区三区在线观看| 午夜精品久久久久久久久| 免费 无码 国产在线观看p午夜亚洲av中文字字幕| 精品无人区一区二区三区| 中文字幕高清无码免费看| 国产成人精品一二区| 国产成人久久精品二区三区| 抱姝姝a片亚洲综合久久国产| 青青久在线视频免费观看| 午夜18禁在线播放网站| 一本色道久久88—综合亚洲精品| 久久黄色网站视频免费播| 秋霞2016午夜限制电影在线| 亚洲国产中文精品综合久久| 日韩精品无码一本二本三本色| 91精品国产高清久久久久久| 久久国产乱子伦免费无码| 久久精品亚洲综合专区| 无码国产精品一区二区免费模式| 国产精品揄拍100视频| 精品国产乱码久久久久久浪潮| 欧美性受XXXX黑人XYX性爽| 国模无码视频一区二区三区| 久久久久久久无码高潮| 天天躁日日躁狠狠躁AV中文| 日韩免费网站日韩91| 国产成人欧美日韩在线电影| 欧美精品XXXXBBBB| 国产无遮挡色视频在线观看| 久久亚洲精品无码AV| 国精品无码一区二区三区在线蜜臀| 欧美裸体XXXX极品少妇|