廣告?

????1984年，蘋(píng)果公司在美國(guó)橄欖球超級(jí)碗（Super Bowl）大賽期間推出了一則由電影導(dǎo)演雷德利?斯科特拍攝的商業(yè)廣告，此后，蘋(píng)果公司的許多市場(chǎng)營(yíng)銷(xiāo)策略一直被認(rèn)為是最具創(chuàng)新性的典范。1984年的廣告中，一位女性運(yùn)動(dòng)員沖進(jìn)一間坐滿光頭男性的房間，用力將一把長(zhǎng)柄大錘扔向正在播放宣傳資料的投影屏幕。數(shù)十年后，這則小屏幕挑戰(zhàn)老大哥（譯注：暗指當(dāng)時(shí)的IBM）的廣告依然為人津津樂(lè)道，但這只是蘋(píng)果一系列優(yōu)秀廣告攻勢(shì)的開(kāi)始。其他優(yōu)秀的廣告創(chuàng)意包括由演員賈斯汀?朗主演的Mac與PC爭(zhēng)鋒的廣告，以及風(fēng)格鮮明的平面廣告，廣告以黑色為背景，突出人們正在通過(guò)iPod盡情享受音樂(lè)。

????Apple's marketing through the years may well be some of the most innovative ever, starting with the 1984 Super Bowl commercial from film director Ridley Scott. In it, a female athlete bursts into a room filled with bald drones and hurls a sledgehammer at a projector screen displaying propaganda. Decades later the small screen nod to Big Brother remains notorious, but it was only the beginning of Apple's excellent foray into advertising. Other campaigns included the Mac versus PC commercials with actor Justin Long and stylized print advertisements featuring darkened silhouettes of people jamming to music on an iPod.