????·由于推出后頭三個月的銷量低于預(yù)期，任天堂公司（Nintendo）對其3DS手持游戲機(jī)系統(tǒng)實(shí)施大幅降價，降幅達(dá)三分之一（由250美元降至170美元）。同時任天堂還降低了它的年度利潤預(yù)期，降幅高達(dá)82%，令人吃驚不已。任天堂總裁巖田聰在網(wǎng)上的一封信中表示，這還是任天堂首次出現(xiàn)新產(chǎn)品發(fā)布不到六個月內(nèi)便宣告降價的情況。此次降價正逢游戲業(yè)的多事之秋，在多用途移動設(shè)備【如蘋果公司（Apple）的產(chǎn)品】上運(yùn)行的移動游戲以及Zynga等新銳公司開發(fā)的社交游戲的夾擊下，游戲業(yè)深受沖擊?！尽度A爾街日報》（Wall Street Journal）和《紐約時報》（New York Times）】

????·再過幾個月，美國最大團(tuán)購網(wǎng)站Groupon就將進(jìn)行首次公開募股。不過現(xiàn)在，Groupon獨(dú)特的會計記賬方式卻招來了美國證監(jiān)會（the U.S. Securities and Exchange Commission）的一些質(zhì)疑。這位團(tuán)購網(wǎng)站業(yè)界的領(lǐng)頭羊使用了一種叫做“調(diào)整后綜合營業(yè)收入”（adjusted CSOI）的會計方式來記量公司利潤，但沒有把它的在線營銷支出包含在內(nèi)。【《華爾街日報》（Wall Street Journal）】

????·Twitter推出了“營銷推文”（Promoted Tweets），這是一種類似普通推文的付費(fèi)廣告，便于各企業(yè)、品牌或慈善機(jī)構(gòu)在Twitter上進(jìn)行營銷推廣。它會即時顯示在你的推文列表里。已經(jīng)采用了營銷推文的合作公司包括戴爾（Dell）、Groupon、捷藍(lán)航空（JetBlue）、團(tuán)購網(wǎng)站LivingSocial和微軟的Xbox。（Twitter）

????·羅技科技（Logitech）今年第一季度凈損失2，960萬美元，與去年同期1，950萬美元的盈利相比，實(shí)在慘不忍睹。季報出爐后，公司CEO杰拉爾德?昆德蘭宣告辭職。前CEO陸瑞諾將暫時重掌羅技科技的大權(quán)。（市場資訊網(wǎng)站MarketWatch）

????·因受PlayStation網(wǎng)絡(luò)被黑以及日本地震的影響，索尼（Sony）今年第一財季報損1.99億美元【相比之下，去年同期索尼凈盈利257億日元（約合2.94億美元）】。（科技及金融類資訊網(wǎng)站VentureBeat）

????·點(diǎn)評網(wǎng)站Yelp聘用了一位名為羅伯?克羅里克的新財務(wù)總監(jiān)，他曾任房地產(chǎn)企業(yè)Move Inc的財務(wù)總監(jiān)。（服務(wù)點(diǎn)評網(wǎng)站Yelp）

????·《大眾機(jī)械》（Popular Mechanics）雜志文章：《安迪?瑟金斯與動作捕捉技術(shù)的革命》?！尽洞蟊姍C(jī)械》（Popular Mechanics）】

????譯者：樸成奎

????* Nintendo slashed the price of its 3DS handheld system by roughly one-third (from $250 to $170) because of lower-than-expected sales during the first three months. The gaming company also lowered its annual profit forecast by a stunning 82%. President Satoru Iwata said in an online letter it was the first time Nintendo has cut prices so much within the first six months of a product's launch. The cut comes during a time when the gaming industry is affected by mobile games on multi-purpose devices by companies like Apple and social games from more recent companies including Zynga. (Wall Street Journal and New York Times)

????* Groupon's unique accounting approach is drawing some heat from the U.S. Securities and Exchange Commission in the months leading up to a potential initial public offering (IPO). The leading daily deals site is using an unusual measure, adjusted consolidated segment operating income (or adjusted CSOI), to measure profits without including its online marketing expenses. (Wall Street Journal)

????* Twitter is rolling out "Promoted Tweets," paid ads resembling regular Tweets from companies, brands or charities you follow that will appear in your Twitter stream. Partners include Dell, Groupon, JetBlue, LivingSocial, and Microsoft Xbox. (Twitter)

????* Logitech CEO Gerald Quindlen resigned after the company reported a $29.6 million net loss for its first quarter compared with a $19.5 million profit the year before. Former CEO Guerrino De Luca is helming Logitech in the interim. (MarketWatch)

????* Sony reported a $199 million loss for its first fiscal quarter due to issues like the hacking of its PlayStation Network and the Japan earthquake. (Compare that with the 25.7 billion yen it made around the same time one year prior.) (VentureBeat)

????* Yelp has a new CFO in Rob Krolik, who held the same position at the real estate-focused company, Move Inc. (Yelp)

????* Andy Serkis and the evolution of motion capture technology. (Popular Mechanics)