YouTube超級(jí)網(wǎng)紅計(jì)劃融資，名下公司估值高達(dá)50億美元
彭博社
2025-03-03
據(jù)知情人士透露，為了擴(kuò)張商業(yè)版圖，YouTube超級(jí)網(wǎng)紅MrBeast正尋求在新一輪融資中籌集數(shù)億美元資金，其名下公司的估值或?qū)⑦_(dá)到約50億美元。
MrBeast是YouTube上最受歡迎的創(chuàng)作者。知情人士（因討論涉密而要求匿名）稱(chēng)，他已與多家金融機(jī)構(gòu)及高凈值人士接洽融資事宜。目前談判尚處早期階段，最終投資方名單及能否達(dá)成目標(biāo)估值仍存變數(shù)。
這位網(wǎng)紅本名吉米·唐納森。此次融資將用于支持唐納森發(fā)展名下的控股公司，該公司全資或部分持有多個(gè)業(yè)務(wù)實(shí)體，包括巧克力品牌Feastables、零食公司Lunchly及其視頻制作公司。兩位知情人士透露，唐納森的公司去年已實(shí)現(xiàn)盈利，銷(xiāo)售額超4億美元。唐納森計(jì)劃進(jìn)一步拓展預(yù)包裝食品和媒體業(yè)務(wù)。
MrBeast以他在YouTube上的作品而聞名。他所制作的大規(guī)模挑戰(zhàn)和贈(zèng)品發(fā)放視頻，播放量動(dòng)輒過(guò)億。創(chuàng)作者可通過(guò)視頻廣告分成獲利。
唐納森還為亞馬遜（Amazon. com Inc.）Prime Video制作并主演了一檔真人秀節(jié)目，該節(jié)目創(chuàng)下平臺(tái)無(wú)劇本真人秀收視紀(jì)錄。盡管亞馬遜為第一季投入1億美元制作費(fèi)，但唐納森表示他因在該節(jié)目中投入過(guò)多導(dǎo)致虧損。他在《CEO日記》（Diary of a CEO）播客中表示：“我在《野獸游戲》上虧了幾千萬(wàn)美元，但關(guān)鍵是要把第一季做到極致?！?/p>
亞馬遜已承諾繼續(xù)制作多季節(jié)目，但具體預(yù)算仍在商榷中。原始協(xié)議要求亞馬遜為后續(xù)兩季投入超2.5億美元。
唐納森此前曾獲紐約投資公司Alpha Wave Global等機(jī)構(gòu)注資。據(jù)彭博社上月報(bào)道，唐納森正參與競(jìng)購(gòu)TikTok。他在幾年前創(chuàng)立的零食品牌Feastables已在美國(guó)和加拿大銷(xiāo)售巧克力產(chǎn)品，而食物配送品牌MrBeast Burger則因與合作伙伴的糾紛陷入訴訟。（財(cái)富中文網(wǎng)）
譯者：劉進(jìn)龍
審校：汪皓
據(jù)知情人士透露，為了擴(kuò)張商業(yè)版圖，YouTube超級(jí)網(wǎng)紅MrBeast正尋求在新一輪融資中籌集數(shù)億美元資金，其名下公司的估值或?qū)⑦_(dá)到約50億美元。
MrBeast是YouTube上最受歡迎的創(chuàng)作者。知情人士（因討論涉密而要求匿名）稱(chēng)，他已與多家金融機(jī)構(gòu)及高凈值人士接洽融資事宜。目前談判尚處早期階段，最終投資方名單及能否達(dá)成目標(biāo)估值仍存變數(shù)。
這位網(wǎng)紅本名吉米·唐納森。此次融資將用于支持唐納森發(fā)展名下的控股公司，該公司全資或部分持有多個(gè)業(yè)務(wù)實(shí)體，包括巧克力品牌Feastables、零食公司Lunchly及其視頻制作公司。兩位知情人士透露，唐納森的公司去年已實(shí)現(xiàn)盈利，銷(xiāo)售額超4億美元。唐納森計(jì)劃進(jìn)一步拓展預(yù)包裝食品和媒體業(yè)務(wù)。
MrBeast以他在YouTube上的作品而聞名。他所制作的大規(guī)模挑戰(zhàn)和贈(zèng)品發(fā)放視頻，播放量動(dòng)輒過(guò)億。創(chuàng)作者可通過(guò)視頻廣告分成獲利。
唐納森還為亞馬遜（Amazon. com Inc.）Prime Video制作并主演了一檔真人秀節(jié)目，該節(jié)目創(chuàng)下平臺(tái)無(wú)劇本真人秀收視紀(jì)錄。盡管亞馬遜為第一季投入1億美元制作費(fèi)，但唐納森表示他因在該節(jié)目中投入過(guò)多導(dǎo)致虧損。他在《CEO日記》（Diary of a CEO）播客中表示：“我在《野獸游戲》上虧了幾千萬(wàn)美元，但關(guān)鍵是要把第一季做到極致。”
亞馬遜已承諾繼續(xù)制作多季節(jié)目，但具體預(yù)算仍在商榷中。原始協(xié)議要求亞馬遜為后續(xù)兩季投入超2.5億美元。
唐納森此前曾獲紐約投資公司Alpha Wave Global等機(jī)構(gòu)注資。據(jù)彭博社上月報(bào)道，唐納森正參與競(jìng)購(gòu)TikTok。他在幾年前創(chuàng)立的零食品牌Feastables已在美國(guó)和加拿大銷(xiāo)售巧克力產(chǎn)品，而食物配送品牌MrBeast Burger則因與合作伙伴的糾紛陷入訴訟。（財(cái)富中文網(wǎng)）
譯者：劉進(jìn)龍
審校：汪皓
YouTube star MrBeast is looking to raise a couple hundred million dollars to expand his business in a funding round that would value his company at about $5 billion, according to people familiar with the matter.
The most popular creator on YouTube has spoken with several financial firms and wealthy individuals about investing, said the people, who declined to be identified because the talks are confidential. Talks are still in their early stages and it’s not yet clear who will invest or if they will do so at the target price.
The online star, whose real name is Jimmy Donaldson, is raising money to fund a holding company that owns all or part of several businesses, including the chocolates brand Feastables, the snack company Lunchly and his video production company. The business is profitable and generated more than $400 million in sales last year, said two of the people. He is looking to expand both his packaged goods and media businesses.
MrBeast is best known for his work on YouTube, where he posts videos of large-scale challenges and giveaways that generate hundreds of millions of views. Creators share in the advertising sales that their videos generate.
He also created and starred in a show for Amazon.com Inc.’s Prime Video, which the company said was its most-watched unscripted series ever. While Amazon committed $100 million to produce the first season, MrBeast said that he lost money on production of the show by spending too much on it. “I lost tens of millions of dollars on Beast Games,” he said on the Diary of a CEO podcast. “But it’s about making Season 1 as good as possible.”
Amazon has agreed to make more seasons of the show, but is still working out the budget. The original deal called for Amazon to spend more than $250 million across two additional seasons.
MrBeast has raised money in the past, including from the New York-based investment firm Alpha Wave Global. Bloomberg News reported last month that Donaldson was participating in a bid to buy TikTok. Feastables, the snacks company he started a few years ago, sells chocolate bars across the US and Canada. MrBeast Burger, a food delivery business, has been entangled in litigation with Donaldson’s partner.
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