經(jīng)過數(shù)周的反復(fù),埃隆·馬斯克敲定了以約440億美元收購?fù)铺兀═witter)的交易。但在這位世界上最古怪、最直率的億萬富翁的領(lǐng)導(dǎo)下,推特將朝什么方向發(fā)展仍然是一個未知數(shù)。
在推特接受了他的收購提議后,科技企業(yè)家馬斯克正飛速進(jìn)軍社交媒體領(lǐng)域。作為該公司的新東家,他將通過解決他認(rèn)為原本存在的問題來努力實現(xiàn)自己對社交媒體平臺的愿景。
馬斯克在今年4月初提出收購?fù)铺氐摹白罴押妥罱K報價”時表示,他打算讓推特恢復(fù)其“全球自由言論平臺”的地位。這一提議是在他批評推特的審查規(guī)則和在該平臺上發(fā)帖的機(jī)器人數(shù)量之后提出的。
既然交易已經(jīng)完成,馬斯克將擁有大多數(shù)股份,因此,推特將成為一家私人控股公司,人們對推特將變成什么樣子以及馬斯克計劃推動哪些變革提出了疑問。
在內(nèi)容審核方面,馬斯克是否會采取更溫和的立場?
馬斯克對推特最大的不滿是該平臺對內(nèi)容的審核方式,他認(rèn)為這相當(dāng)于扼殺言論自由。
馬斯克此前曾經(jīng)公開反對該公司徹底禁止違反規(guī)則的用戶,而是建議“暫?!边@些用戶使用推特。他曾經(jīng)表示他只會禁止非法內(nèi)容,但他尚未決定是否會禁止種族主義、騷擾和其他一些令人反感的話題。
推特會有“編輯”按鈕嗎?
今年4月初,馬斯克對他的推特粉絲進(jìn)行了調(diào)查,詢問他們是否認(rèn)為該平臺應(yīng)該添加一個編輯按鈕,讓用戶能夠更改他們帖子中的拼寫錯誤,并進(jìn)行其他調(diào)整。這個問題的答案是肯定的,73.6%的受訪者表示他們想要這個功能。
在4月14日的TED會議上,馬斯克在臺上接受采訪時確認(rèn)了他對編輯按鈕的支持,并進(jìn)一步跟進(jìn)調(diào)查。
推特已經(jīng)嘗試了一項編輯功能,僅供“藍(lán)V認(rèn)證”的付費(fèi)用戶使用,但馬斯克似乎想普及這項功能。
推特會將其算法開源嗎?
在TED訪談中(以及另一次在線調(diào)查里),馬斯克還表示,推特應(yīng)該將其算法開源。將算法開源就意味著公開推特的代碼,這些代碼用來確定推廣哪些推文以及在用戶的推送中隱藏哪些推文。推特軟件的這一變化,也將讓計算機(jī)程序在審核和監(jiān)管平臺內(nèi)容方面的作用清晰可見。
尤其是保守派,他們懷疑推特的算法對他們有偏見。從理論上講,公開代碼將使平臺更加透明——或者正如馬斯克所說,表明沒有“幕后操縱”。然而,開源算法比馬斯克在采訪中所說的更復(fù)雜,其細(xì)微差別也更難理解。
推特的騙局會減少嗎?
馬斯克對推特最大的不滿之一是大量的機(jī)器人冒充真人在該網(wǎng)站上發(fā)帖。
他最近發(fā)推文稱:“如果我們對推特競標(biāo)成功,我們就將打敗垃圾郵件機(jī)器人,或者我們將全力以赴打擊垃圾郵件機(jī)器人,至死方休!”
盡管馬斯克還沒有透露關(guān)于如何減少此類問題的細(xì)節(jié),但是他承諾將打擊機(jī)器人,讓人類用戶更容易通過身份驗證,甚至消除平臺上大量的加密貨幣欺詐。
該公司是否會更加關(guān)注訂閱收入?
馬斯克曾經(jīng)指出,他收購?fù)铺夭皇菫榱隋X,但他已經(jīng)表明,他將調(diào)整該公司的收入模式,減少對廣告的關(guān)注,可能會更加重視訂閱。
馬斯克在4月初發(fā)布的一條推文中建議,應(yīng)該取消為“藍(lán)V認(rèn)證用戶”推送的廣告內(nèi)容,該條推文現(xiàn)在已經(jīng)被刪除了。鑒于推特90%的利潤來自廣告,因此這樣做將對該公司的收入模式產(chǎn)生重大影響。
被禁止的用戶會被允許回歸嗎?
馬斯克對推特審查制度的不滿主要圍繞這樣一個觀點(diǎn):該公司單方面禁止任何它認(rèn)為嚴(yán)重違反其規(guī)則的用戶,包括在2021年1月6日的國會大廈騷亂事件后,美國前總統(tǒng)唐納德·特朗普被禁。
尚不清楚特朗普——或其他被禁用戶——是否會被允許回歸推特,但這絕對是一種可能性,一些共和黨人和特朗普的家人已經(jīng)開始慶祝這位前總統(tǒng)重新加入該平臺的想法。
如果特朗普的賬戶被重新激活,這也可能為其他被禁用戶的回歸鋪平道路,例如美國共和黨籍眾議員瑪喬麗·泰勒·格林,她在違反平臺關(guān)于新冠肺炎疫情虛假信息政策后于今年1月被禁。(財富中文網(wǎng))
譯者:中慧言-王芳
經(jīng)過數(shù)周的反復(fù),埃隆·馬斯克敲定了以約440億美元收購?fù)铺兀═witter)的交易。但在這位世界上最古怪、最直率的億萬富翁的領(lǐng)導(dǎo)下,推特將朝什么方向發(fā)展仍然是一個未知數(shù)。
在推特接受了他的收購提議后,科技企業(yè)家馬斯克正飛速進(jìn)軍社交媒體領(lǐng)域。作為該公司的新東家,他將通過解決他認(rèn)為原本存在的問題來努力實現(xiàn)自己對社交媒體平臺的愿景。
馬斯克在今年4月初提出收購?fù)铺氐摹白罴押妥罱K報價”時表示,他打算讓推特恢復(fù)其“全球自由言論平臺”的地位。這一提議是在他批評推特的審查規(guī)則和在該平臺上發(fā)帖的機(jī)器人數(shù)量之后提出的。
既然交易已經(jīng)完成,馬斯克將擁有大多數(shù)股份,因此,推特將成為一家私人控股公司,人們對推特將變成什么樣子以及馬斯克計劃推動哪些變革提出了疑問。
在內(nèi)容審核方面,馬斯克是否會采取更溫和的立場?
馬斯克對推特最大的不滿是該平臺對內(nèi)容的審核方式,他認(rèn)為這相當(dāng)于扼殺言論自由。
馬斯克此前曾經(jīng)公開反對該公司徹底禁止違反規(guī)則的用戶,而是建議“暫?!边@些用戶使用推特。他曾經(jīng)表示他只會禁止非法內(nèi)容,但他尚未決定是否會禁止種族主義、騷擾和其他一些令人反感的話題。
推特會有“編輯”按鈕嗎?
今年4月初,馬斯克對他的推特粉絲進(jìn)行了調(diào)查,詢問他們是否認(rèn)為該平臺應(yīng)該添加一個編輯按鈕,讓用戶能夠更改他們帖子中的拼寫錯誤,并進(jìn)行其他調(diào)整。這個問題的答案是肯定的,73.6%的受訪者表示他們想要這個功能。
在4月14日的TED會議上,馬斯克在臺上接受采訪時確認(rèn)了他對編輯按鈕的支持,并進(jìn)一步跟進(jìn)調(diào)查。
推特已經(jīng)嘗試了一項編輯功能,僅供“藍(lán)V認(rèn)證”的付費(fèi)用戶使用,但馬斯克似乎想普及這項功能。
推特會將其算法開源嗎?
在TED訪談中(以及另一次在線調(diào)查里),馬斯克還表示,推特應(yīng)該將其算法開源。將算法開源就意味著公開推特的代碼,這些代碼用來確定推廣哪些推文以及在用戶的推送中隱藏哪些推文。推特軟件的這一變化,也將讓計算機(jī)程序在審核和監(jiān)管平臺內(nèi)容方面的作用清晰可見。
尤其是保守派,他們懷疑推特的算法對他們有偏見。從理論上講,公開代碼將使平臺更加透明——或者正如馬斯克所說,表明沒有“幕后操縱”。然而,開源算法比馬斯克在采訪中所說的更復(fù)雜,其細(xì)微差別也更難理解。
推特的騙局會減少嗎?
馬斯克對推特最大的不滿之一是大量的機(jī)器人冒充真人在該網(wǎng)站上發(fā)帖。
他最近發(fā)推文稱:“如果我們對推特競標(biāo)成功,我們就將打敗垃圾郵件機(jī)器人,或者我們將全力以赴打擊垃圾郵件機(jī)器人,至死方休!”
盡管馬斯克還沒有透露關(guān)于如何減少此類問題的細(xì)節(jié),但是他承諾將打擊機(jī)器人,讓人類用戶更容易通過身份驗證,甚至消除平臺上大量的加密貨幣欺詐。
該公司是否會更加關(guān)注訂閱收入?
馬斯克曾經(jīng)指出,他收購?fù)铺夭皇菫榱隋X,但他已經(jīng)表明,他將調(diào)整該公司的收入模式,減少對廣告的關(guān)注,可能會更加重視訂閱。
馬斯克在4月初發(fā)布的一條推文中建議,應(yīng)該取消為“藍(lán)V認(rèn)證用戶”推送的廣告內(nèi)容,該條推文現(xiàn)在已經(jīng)被刪除了。鑒于推特90%的利潤來自廣告,因此這樣做將對該公司的收入模式產(chǎn)生重大影響。
被禁止的用戶會被允許回歸嗎?
馬斯克對推特審查制度的不滿主要圍繞這樣一個觀點(diǎn):該公司單方面禁止任何它認(rèn)為嚴(yán)重違反其規(guī)則的用戶,包括在2021年1月6日的國會大廈騷亂事件后,美國前總統(tǒng)唐納德·特朗普被禁。
尚不清楚特朗普——或其他被禁用戶——是否會被允許回歸推特,但這絕對是一種可能性,一些共和黨人和特朗普的家人已經(jīng)開始慶祝這位前總統(tǒng)重新加入該平臺的想法。
如果特朗普的賬戶被重新激活,這也可能為其他被禁用戶的回歸鋪平道路,例如美國共和黨籍眾議員瑪喬麗·泰勒·格林,她在違反平臺關(guān)于新冠肺炎疫情虛假信息政策后于今年1月被禁。(財富中文網(wǎng))
譯者:中慧言-王芳
After weeks of back and forth, Elon Musk just sealed a $44 billion deal to buy Twitter. But big questions still remain about what direction the company will take under one of the world’s most eccentric and outspoken billionaires.
Tech entrepreneur Musk is galloping into the social media space after Twitter accepted his offer to buy the company. As its new owner, he will try to realize his vision for the social media platform by fixing what he considers to be its failures.
In making his “best and final offer” to buy Twitter earlier in April, Musk said he intended for it to reclaim its status as a “platform for free speech around the globe.” The offer came after he criticized Twitter’s censorship rules and the number of bots posting on the service.
Now that the deal has gone through, and Twitter is set to become private under Musk’s majority ownership, questions are being raised over what Twitter will look like, and what changes he plans to push through.
Will there be a softer stance on content moderation?
Musk’s biggest gripe with Twitter has been how the service moderates content, which he equates to stifling free speech.
Twitter’s new owner has previously spoken out against the company outright banning users who break rules, and instead has suggested a “time out.” He has said that he would ban only content that is illegal, but he hasn’t ruled on whether he would prohibit racism, harassment, and a number of other objectionable subjects.
Will Twitter get an “edit” button?
In early April, Musk polled his Twitter followers about whether they thought the platform should add an edit button that would let users fix typos in their posts and make other tweaks. The answer was a resounding yes, with 73.6% of respondents saying they wanted the feature.
During an onstage interview at the TED conference on April 14, Musk followed up on the poll by confirming his support for an edit button.
Twitter has already experimented with an edit feature for users who pay for its special “Blue” subscription, but Musk seems to want to make the ability to alter posts universal.
Will Twitter open-source its algorithm?
Also during the TED interview (and in another online poll), Musk mused that Twitter should open-source its algorithm. An open-source algorithm would make public the code Twitter uses to determine which tweets to promote and which to hide from users’ feeds. This change to Twitter’s software would also make visible the role of computer programs in moderating and policing content on the platform.
Conservatives, especially, are suspicious that Twitter’s algorithm is biased against them. Making the code public, in theory, would make the service more transparent—or as Musk put it, show that there is no “behind-the-scenes manipulation.” However, open sourcing an algorithm is more complicated and its nuances more difficult to understand than Musk let on during his interview.
Will Twitter have fewer scams?
One of Musk’s biggest grievances with Twitter has been the huge number of bots posting on the site and impersonating real people.
“If our twitter bid succeeds, we will defeat the spam bots or die trying!” He tweeted recently.
Musk has promised to crack down on bots, make it easier for human users to become authenticated, and even eliminate the large number of crypto scams on the service, although he has yet to provide details about how he will reduce the problem.
Will the company focus more on subscription revenue?
Musk has said that he is not buying Twitter for the money, but he has signaled that he will be adjusting the company’s revenue model to focus less on ads, potentially putting more of an emphasis on subscriptions.
Musk suggested in a since-deleted tweet earlier this month that advertising should be removed for Twitter’s premium Blue users. And as Twitter has historically made 90% of its profit from ads, doing so would be a big change to the company’s revenue model.
Will banned users be allowed back?
Musk’s issues with Twitter censorship largely revolve around the idea that the company unilaterally bans any user it deems to have seriously violated its rules, including former President Donald Trump in the aftermath of the Jan. 6 Capitol riots last year.
Whether Trump—or other banned users—would be allowed back to Twitter is still unclear, but it is definitely a possibility, and several Republicans and Trump family members have already begun celebrating the idea of the former president rejoining the platform.
Should Trump’s account be reactivated, it might also pave the way for other banned users to return, such as U.S. Rep. Marjorie Taylor Greene, who was banned in January after violating Twitter's COVID-19 misinformation policy.