近日,F(xiàn)acebook宣布出價4億美元收購GIF表情包巨頭Giphy。今后,用戶能直接在Facebook旗下的所有APP中搜索到Giphy的表情包,以用于日常信息交流。
根據(jù)上周五發(fā)表的博客,Giphy的發(fā)言人表示Facebook這個社交平臺巨頭已經(jīng)向Giphy的100多位員工發(fā)放了聘書,這些員工此后將會加入Instagram的工作組。據(jù)知情人士透露,此次收購價格約為4億美元。Axios早前報道過這筆交易及其價格,但Facebook尚未披露相關(guān)條款。
Facebook目前已經(jīng)在它的APP中上線了Giphy的GIF動圖,這樣的便捷服務(wù)也會幫助用戶們在發(fā)帖或發(fā)信息時更快地找到他們心中的完美表情包。Giphy公司表示,在此之前其平臺上50%的流量正是來自Messenger、Instagram和WhatsApp的用戶,其中Instagram的用戶又占了半數(shù)。據(jù)另一位不愿透露姓名的知情人士,Giphy幾個月前的本意是通過獲得Instagram的投資來緩解其資金緊張,后來雙方的洽談內(nèi)容逐漸演變?yōu)槭召徥乱恕?/p>
除了Facebook,Giphy公司也正在為類似推特、TikTok等其他社交平臺提供表情包服務(wù)。換而言之,F(xiàn)acebook也許可以通過Giphy的后臺監(jiān)測數(shù)據(jù)看到競爭對手們的一些私密信息。不過,這可能會引來更多的監(jiān)管審查。早前,F(xiàn)acebook才剛剛接受過美國聯(lián)邦貿(mào)易委員會、司法部,以及47個州總檢察長的反壟斷調(diào)查。
此外,近幾年Facebook做出的其他改善也不少。該公司創(chuàng)始人兼首席執(zhí)行官馬克·扎克伯格在強調(diào)通信加密的同時,已經(jīng)成功地將旗下的Messenger、Instagram和WhatsApp三大移動聊天工具互聯(lián),用戶能在不同的應(yīng)用程序之間互通消息。
由于疫情期間的居家令,F(xiàn)acebook產(chǎn)品的用戶數(shù)量正在激增,本次Giphy表情包的入駐故而也可以在一定程度上潛移默化地提升Facebook用戶的分享欲。與此同時,F(xiàn)acebook公司本身也投入了大量的時間與精力去宣傳、鼓勵、吸引用戶使用這些面部濾鏡和裝飾性粘紙。(財富中文網(wǎng))
編譯:陳怡軒
近日,F(xiàn)acebook宣布出價4億美元收購GIF表情包巨頭Giphy。今后,用戶能直接在Facebook旗下的所有APP中搜索到Giphy的表情包,以用于日常信息交流。
根據(jù)上周五發(fā)表的博客,Giphy的發(fā)言人表示Facebook這個社交平臺巨頭已經(jīng)向Giphy的100多位員工發(fā)放了聘書,這些員工此后將會加入Instagram的工作組。據(jù)知情人士透露,此次收購價格約為4億美元。Axios早前報道過這筆交易及其價格,但Facebook尚未披露相關(guān)條款。
Facebook目前已經(jīng)在它的APP中上線了Giphy的GIF動圖,這樣的便捷服務(wù)也會幫助用戶們在發(fā)帖或發(fā)信息時更快地找到他們心中的完美表情包。Giphy公司表示,在此之前其平臺上50%的流量正是來自Messenger、Instagram和WhatsApp的用戶,其中Instagram的用戶又占了半數(shù)。據(jù)另一位不愿透露姓名的知情人士,Giphy幾個月前的本意是通過獲得Instagram的投資來緩解其資金緊張,后來雙方的洽談內(nèi)容逐漸演變?yōu)槭召徥乱恕?/p>
除了Facebook,Giphy公司也正在為類似推特、TikTok等其他社交平臺提供表情包服務(wù)。換而言之,F(xiàn)acebook也許可以通過Giphy的后臺監(jiān)測數(shù)據(jù)看到競爭對手們的一些私密信息。不過,這可能會引來更多的監(jiān)管審查。早前,F(xiàn)acebook才剛剛接受過美國聯(lián)邦貿(mào)易委員會、司法部,以及47個州總檢察長的反壟斷調(diào)查。
此外,近幾年Facebook做出的其他改善也不少。該公司創(chuàng)始人兼首席執(zhí)行官馬克·扎克伯格在強調(diào)通信加密的同時,已經(jīng)成功地將旗下的Messenger、Instagram和WhatsApp三大移動聊天工具互聯(lián),用戶能在不同的應(yīng)用程序之間互通消息。
由于疫情期間的居家令,F(xiàn)acebook產(chǎn)品的用戶數(shù)量正在激增,本次Giphy表情包的入駐故而也可以在一定程度上潛移默化地提升Facebook用戶的分享欲。與此同時,F(xiàn)acebook公司本身也投入了大量的時間與精力去宣傳、鼓勵、吸引用戶使用這些面部濾鏡和裝飾性粘紙。(財富中文網(wǎng))
編譯:陳怡軒
Facebook acquired Giphy, a library of video clips and animated images known as GIFs that can be attached to messages to express emotion, adding features that could encourage users to communicate through its apps.
Giphy will join the Instagram group within Facebook, according to a blog post on last Friday, and the social-media giant has extended offers to more than 100 Giphy employees, a spokesperson said. The acquisition price was about $400 million, according to people familiar with the matter. Axios earlier reported the deal and its price. Facebook didn’t disclose terms.
Facebook already offers Giphy’s library of clips in its messaging products, and said owning the service outright will make it “easier for people to find the perfect GIFs and stickers” in Stories and direct messages. About 50% of Giphy’s traffic already comes from the Facebook family of apps, and half of that from Instagram alone, the company said. The talks started after money-losing Giphy reached out to Facebook a few months ago in hopes of landing an investment, then shifted to talking about an acquisition instead, according to a person familiar with the conversations, who asked not to be identified discussing private negotiations.
Giphy provides GIF search functions for other apps, like Twitter and TikTok, and it will keep up those integrations -- potentially giving Facebook insight into activity on competitors’ platforms. That could mean additional scrutiny from regulators for Facebook, which is currently under antitrust investigation by the U.S. Federal Trade Commission, the Department of Justice and 47 state attorneys general.
Giphy could also help increase sharing on Facebook’s apps. Chief Executive Officer Mark Zuckerberg has made private messaging a priority in recent years, and eventually plans to enable messaging between all of Facebook’s services, including WhatsApp, Messenger and Instagram. The Menlo Park, California-based company has also spent a lot of time and money trying to encourage its almost 3 billion users to share more often with features like face filters and stickers. With users home during the coronavirus pandemic, usage of Facebook’s communications products has surged.