組圖:40位40歲以下的商界精英
26. 約拿?帕瑞蒂 ?? 年齡:39 ?? 職務(wù):創(chuàng)始人兼CEO ?? 任職公司:新聞聚合網(wǎng)站BuzzFeed ????如果在線媒體行業(yè)也有亨利?福特式的人物,這個(gè)人非帕瑞蒂莫屬。過(guò)去十幾年中,帕瑞蒂一直在研究和優(yōu)化人們?cè)诨ヂ?lián)網(wǎng)上獲得信息的方式。他辛辣評(píng)論《赫芬頓郵報(bào)》(HuffPost)搜索結(jié)果的做法取得了成功,促進(jìn)了這個(gè)網(wǎng)站的迅猛發(fā)展;2008年,他創(chuàng)建BuzzFeed時(shí),社交媒體正處于繁榮時(shí)期。因此,他網(wǎng)站倚靠熱傳的文章如《小貓頭上的15頂小帽子》(15 Tiny Hats on Cats)打響了知名度。這個(gè)模式依然有效:8月,BuzzFeed的訪客量創(chuàng)下記錄,達(dá)到了8,500萬(wàn)。此外,大量的重量級(jí)記者為網(wǎng)站提供實(shí)時(shí)的突發(fā)新聞報(bào)道。 |
26. Jonah Peretti ?? Age:39 ?? Title:Founder and CEO ?? Company:BuzzFeed ????If online media had a Henry Ford, it would be Peretti, who for more than a decade has been studying—and ruthlessly optimizing for—the ways people get information on the Internet. His success at goosing the rankings of HuffPost stories in search results fueled the site's frantic growth; by the time he launched BuzzFeed in 2008, social networks were in bloom, hence the site's wellknown reliance on shareable listicles like "15 Tiny Hats on Cats." The formula is working: In August, BuzzFeed drew a record 85 million unique visitors—and a growing roster of heavyweight journalists help it break real news too. |