財(cái)富增長最快的公司之全明星
綠山咖啡 2012年排名: 35 連續(xù)上榜時(shí)間:4年 ????過去4年,綠山咖啡(Green Mountain)一直保持在“財(cái)富增長最快的公司排行榜”榜單上。公司飛速增長,它生產(chǎn)的K杯(K-Cup)已牢牢地占據(jù)了美國單杯咖啡市場,成為企業(yè)辦公室的必備品。 ????但綠山咖啡面臨的挑戰(zhàn)也很大。比如,今年該公司將喪失K杯專利保護(hù),直接影響到今后的收入和利潤。而且,由于公司的增長和會(huì)計(jì)方法受到質(zhì)疑,去年9月綠山咖啡的股價(jià)出現(xiàn)暴跌。 ????雖然如此,該公司仍然向投資者展現(xiàn)了一個(gè)美好的前景。今年3月,綠山宣布與星巴克(Starbucks)達(dá)成合作,有望為自己帶來豐厚的盈利。根據(jù)合作,綠山咖啡將銷售可用于綠山最新款咖啡機(jī)Vue的星巴克品牌單杯包裝。 |
Green Mountain Coffee Roasters 2012 Fastest-Growing rank: 35 Years on list: 4 ????For the past four years, Green Mountain has held steady on the Fastest-Growing list. It has expanded substantially, having dominated the U.S. single-cup coffee market with its K-cups -- a staple in corporate offices. ????But Green Mountain faces significant headwinds. For one, it stands to lose patent protection for K-Cups this year, which could crimp revenues and profits going forward. And its stock plummeted last September amid questions over the company's growth and accounting methods. ????Nonetheless, the company has show investors it has a promising future. In March, Green Mountain announced what could potentially be a lucrative partnership with Starbucks. It would sell Starbucks-branded single serving packs to run with Green Mountain's newest coffee machine, the Vue. |