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過去10年，經(jīng)濟(jì)增長(zhǎng)推動(dòng)了全球發(fā)展。GDP增長(zhǎng)率維持了十年的正增長(zhǎng)，通貨膨脹很低，技術(shù)發(fā)展令企業(yè)效率提升至前所未有的水平。然而，伴隨種種成功則是更多不平等和貧富差距日益擴(kuò)大。

想想看：據(jù)估計(jì)，世界上最富有的26人擁有的財(cái)富與最貧窮的38億人相當(dāng)，38億人已超過世界人口的一半。隨著商業(yè)界保持近來時(shí)間最長(zhǎng)的連續(xù)增長(zhǎng)，公司明顯有義務(wù)和責(zé)任支持社會(huì)企業(yè)，利用自身影響力打造更具包容性的經(jīng)濟(jì)繁榮。

20世紀(jì)70年代，社會(huì)企業(yè)的商業(yè)模式在英國(guó)首次出現(xiàn)，自那時(shí)起以來一直都存在。雖然這不算新概念，但今天的經(jīng)濟(jì)、社會(huì)和環(huán)境正在重新定義社會(huì)企業(yè)，并推動(dòng)了爆發(fā)性增長(zhǎng)。

千禧一代和Z世代的人均已成年，也在數(shù)字工具中找到了力量，得以激發(fā)社會(huì)變革。這幾代人深切關(guān)注影響數(shù)十億人生活的問題，要么希望為體現(xiàn)相關(guān)意識(shí)的公司工作，要么就自己創(chuàng)立企業(yè)踐行理念。事實(shí)上，根據(jù)匯豐私人銀行的研究， 35歲以下的企業(yè)主中將近四分之一認(rèn)為造福社會(huì)是創(chuàng)立公司的主要?jiǎng)訖C(jī)。

社會(huì)企業(yè)是具有明確社會(huì)或環(huán)保使命的營(yíng)利性企業(yè)，高達(dá)50%或更多的利潤(rùn)重新投入到為之努力的事業(yè)中。雖然這聽起來跟公司增長(zhǎng)不是一回事，但行善的同時(shí)打造不斷增長(zhǎng)的公司是有可能做到的。看看美國(guó)的創(chuàng)新能源公司BioLite，或是英國(guó)的辦公用品公司W(wǎng)ildHearts Office就知道了。該行業(yè)正在蓬勃發(fā)展，全球范圍內(nèi)的類似公司已多達(dá)百萬家，其中80%是在過去10年中成立的。

公司的價(jià)值越發(fā)取決于對(duì)社會(huì)和環(huán)境的影響，投資界也注意到這個(gè)機(jī)會(huì)，意識(shí)到相關(guān)領(lǐng)域可以賺到大錢。但是，風(fēng)險(xiǎn)資本融資對(duì)公司的推動(dòng)也只能走到這一步，公司要有與客戶建立聯(lián)系，才能實(shí)現(xiàn)真正的飛躍。

如果可以選擇，大多數(shù)公司都會(huì)選擇支持社會(huì)企業(yè)。思愛普公司正與英國(guó)社會(huì)企業(yè)組織合作提供連接，幫助公司找到社會(huì)企業(yè)并達(dá)成商業(yè)合作，主要方式是利用旗下的數(shù)字市場(chǎng)平臺(tái)Ariba網(wǎng)絡(luò)，全球各地的買家和供應(yīng)商每年在該平臺(tái)上交易商品和服務(wù)的價(jià)值高達(dá)3萬億美元。通過將影響力驅(qū)動(dòng)型公司與企業(yè)客戶聯(lián)系起來，就可以推動(dòng)更具包容性和可持續(xù)性，也能創(chuàng)造更多利潤(rùn)的經(jīng)濟(jì)。

公司想要支持社會(huì)企業(yè)的話，不必非要自身轉(zhuǎn)型為社會(huì)企業(yè)。釋放勞動(dòng)力支持社會(huì)進(jìn)步，將社會(huì)企業(yè)整合到供應(yīng)鏈中，密切觀察自身業(yè)務(wù)發(fā)展如何改變世界就可以。無論是傳統(tǒng)企業(yè)、公認(rèn)的社會(huì)企業(yè)還是個(gè)人員工，要想真正幫助世界更好地運(yùn)作并改善人民生活，都要拿出創(chuàng)業(yè)精神服務(wù)于每個(gè)人的社會(huì)使命，打造更加公平的世界，讓所有人過上美好的生活。（財(cái)富中文網(wǎng)）

Adaire Fox-Martin是思愛普的執(zhí)行董事會(huì)成員。

Over the past 10 years, economic growth has fueled a global evolution. Gross domestic product rates are on a decade-long positive run. Inflation is low. And technology is enabling levels of corporate efficiency never seen before. However, with this success comes greater examples of inequality and a growing gap between the rich and poor.

Consider this: It’s estimated that the 26 richest people in the world have the same wealth as the poorest 3.8 billion—more than half of the world’s population. As the business world enjoys one of the greatest streaks of growth in recent memory, companies have a clear duty and responsibility to put their relevance to work for a more inclusive kind of prosperity, by supporting social enterprises.

A commercial model for social enterprise has existed since the 1970s, when it was first developed in the United Kingdom. While it’s not a novel concept, today’s economic, social, and environmental circumstances are leading to a redefinition of what social enterprise is and an explosion in the movement’s growth.

Millennial and Generation Z workers have come of age and found empowerment in digital tools that enable them to inspire social change. These generations have demonstrated that they care deeply about issues that affect billions of lives and want to work for companies—or start their own—that reflect this consciousness. In fact, nearly a quarter of business owners under the age of 35 consider benefiting society to be their main motivation, according to research from HSBC Private Banking.

Social enterprises are income-generating businesses with clear social or environmental missions that plow up to 50% or more of their profits back into their cause. While that may sound like a counter-intuitive move for growth, it is possible to build a growing business while doing good. Look no further than BioLite, an innovative energy company in the United States, or WildHearts Office, an office supply company in the United Kingdom. This is a burgeoning sector, numbering in the millions of companies worldwide, of which 80% have been founded in only the past 10 years.

A company's worth is increasingly determined by its societal and environmental impact, and the investment community is taking notice of the opportunity, realizing there’s big money to be made in this space. But venture capital funding will only get these companies so far. Their real surge comes with the power of being connected to customers.

If given the choice, most companies would opt to support social enterprises. At SAP, we are partnering with Social Enterprise UK to use our Ariba network—a digital marketplace where buyers and suppliers across the globe transact $3 trillion in goods and services every year—to provide the connecting fabric for corporations to find and do business with social enterprises. By connecting these impact-driven companies to corporate customers, we can power a more inclusive, more sustainable, and even more profitable economy.

You don’t need to be a social enterprise to support social enterprises. Unleash your workforce in support of social improvement, integrate social enterprises into your supply chain, and watch the world-changing effects of your operations grow. Whether a traditional corporation, a certified social enterprise, or an individual employee, if we want to truly help the world run better and improve people’s lives, we need to put our entrepreneurial spirit in the service of everyone’s social missions and create a fairer world where everyone prospers.

Adaire Fox-Martin is a member of the executive board of SAP.