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偉大的杰里·烏希姆——這是他很早以前在《財(cái)富》雜志工作時(shí)我們對(duì)他的稱呼——在《大西洋月刊》（The Atlantic）的3月刊上有一篇關(guān)于福特（Ford）首席執(zhí)行官吉姆·哈克特的出色報(bào)道。我之所以推薦它，是因?yàn)樗翡J地洞察到哈克特實(shí)際上是一位新型的工業(yè)公司領(lǐng)袖，是一名“用戶體驗(yàn)設(shè)計(jì)師型”首席執(zhí)行官。

哈克特是設(shè)計(jì)思維的擁護(hù)者，這種產(chǎn)品設(shè)計(jì)的理念將用戶體驗(yàn)，即UX，放在最重要的地位。只有用戶愿意使用，才說明產(chǎn)品特色優(yōu)秀。若是無人問津，情況則相反。福特愿意讓一個(gè)最大優(yōu)點(diǎn)在于傾聽消費(fèi)者的人來負(fù)責(zé)這家傳奇企業(yè)，充分說明了這一理念的優(yōu)越性。（我在18個(gè)月前寫的一篇有關(guān)哈克特的報(bào)道持有類似看法，當(dāng)時(shí)這位前Steelcase公司的高管剛掌舵福特不久。）

哈克特的報(bào)道都傾向于以最終“肯定”的減損作為結(jié)尾。也就是說：誠(chéng)然，無論哈克特的想法多么聰明，他還沒能在財(cái)務(wù)上出人頭地。自從我上次報(bào)道福特以來，該公司的股價(jià)已經(jīng)下跌了30%，而整體市場(chǎng)在同期卻有10%的上漲。福特的董事長(zhǎng)比爾·福特之前曾經(jīng)是首席執(zhí)行官，他親自邀請(qǐng)哈克特來當(dāng)董事長(zhǎng)。然而，如果公司的股價(jià)仍然尷尬地保持在個(gè)位數(shù)，哈克特也就只能到此為止了。（目前福特的股價(jià)不到9美元。）許多人指出，福特的市值還不如特斯拉（Tesla），而且差值達(dá)到了令人震驚的150億美元（不過算上債務(wù)，福特的價(jià)值仍舊接近特斯拉的三倍）。

順便一提，今天也是討論設(shè)計(jì)思維的好日子。今天早上，《財(cái)富》的頭腦風(fēng)暴設(shè)計(jì)大會(huì)（Brainstorm Design conference）在新加坡召開。這是將設(shè)計(jì)應(yīng)用于工作中的一群商界人士的聚會(huì)。這也是一群富有魅力的人，你可以在Fortune.com關(guān)注大會(huì)議程。（財(cái)富中文網(wǎng)）

譯者：嚴(yán)匡正

The great Jerry Useem—that’s how we referred to him when he worked at Fortune a publishing world eon ago—has a marvelous profile of Ford CEO Jim Hackett in the March issue of The Atlantic. I recommend it for its delicious nugget of insight, that Hackett is effectively a new kind of industrial-company leader, the “UX designer” as CEO.

Hackett is a proponent of design thinking, the approach to product design that says user experience, or UX, is paramount. Features are great so long as users use them. Otherwise they aren’t so great. That Ford would put a guy in charge of the storied institution whose chief virtue is his intellectual framework for listening to customers speaks volumes to the ascendancy of the concept. (I covered some similar ground in my own profile of Hackett about 18 months ago, shortly after the former Steelcase executive was tapped to run Ford.)

Profiles of Hackett tend to end with the ultimate “to be sure” derogation. To wit: To be sure, no matter how clever his ideas Hackett has yet to distinguish himself financially. Ford’s stock is off nearly 30% since I wrote about the company, compared with a 10% jump in the overall market. Ford Chairman Bill Ford, a former CEO himself, personally recruited Hackett as chairman. Still, Hackett can only last so long if the company’s stock remains a single-digit embarrassment. (It trades below $9 a share.) Many have noted that Ford is worth less than Tesla on the stock market. That delta is a shocking $15 billion (including debt, however, Ford is still worth almost triple Tesla).

It’s a good day to talk about design thinking, by way. This morning in Singapore Fortune’s Brainstorm Design conference began. It’s a conclave of businesspeople who apply design in their work. It’s also a fascinating collection of people, and you can follow the proceedings at Fortune.com.