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穆泰康:擔(dān)任可口可樂CEO讓我學(xué)到了什么

Muhtar Kent
2017-02-06

最卓越的領(lǐng)導(dǎo)者也在不斷學(xué)習(xí)中。他們從錯誤和成功中學(xué)習(xí)——學(xué)習(xí)不僅是年輕時的任務(wù),而是貫穿他們的整個職業(yè)生涯。

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多年來,我對領(lǐng)導(dǎo)力這一主題作了很多思考,并盡我所能建立一種領(lǐng)導(dǎo)力文化,從而為可口可樂公司(Coca-Cola)帶來長久而可持續(xù)的競爭優(yōu)勢。

于我而言,領(lǐng)導(dǎo)力即是為你所做的任何事情(無論你在其中發(fā)揮什么樣的作用)創(chuàng)造價值,并獲得比你想象中更好的結(jié)果。

最卓越的領(lǐng)導(dǎo)者也在不斷學(xué)習(xí)中。他們從錯誤和成功中學(xué)習(xí)——學(xué)習(xí)不僅是年輕時的任務(wù),而是貫穿他們的整個職業(yè)生涯。

當(dāng)然,我也一直在努力做到這一點。在此過程中,傾聽他人意見也是非常重要的。無論你處于什么樣的領(lǐng)導(dǎo)地位,你都必須不斷尋求良好的建議和忠告。

在職業(yè)生涯的每個階段,我都獲得了關(guān)于領(lǐng)導(dǎo)力的新的領(lǐng)悟。早期,我學(xué)到了兩個重要經(jīng)驗,即培養(yǎng)同理心并重視金錢。后來,我學(xué)會了如何與他人協(xié)作、建立信任網(wǎng)絡(luò)。

而最近,我的注意力則聚焦于對未來的展望、溝通重點上面,利用可信度和各種關(guān)系來促進(jìn)公司與瓶裝廠作為一個齊心協(xié)力的團(tuán)隊并肩戰(zhàn)斗。

我一直都十分看重如何從長遠(yuǎn)角度考慮為公司的利益相關(guān)者創(chuàng)造價值,也許很多人認(rèn)為,這對于一家擁有130年歷史的老牌企業(yè)是自然而然的。然而,并沒有什么事是自然而然就能發(fā)生的。

在去年的股東大會發(fā)言上,我說我們的經(jīng)營不是只關(guān)注下一個季度,而是下一個25年。

在我看來,歸根結(jié)底這意味著我們要做現(xiàn)在應(yīng)該并且必須要做的事,以此來強(qiáng)化我們的發(fā)展前景,而非削弱它。

其核心在于,可口可樂是一個品牌企業(yè),而我們的品牌無非就是我們的承諾。如果說一個良好的品牌就是一個承諾,那么一個卓越的品牌便是堅持這個承諾。堅持我們的承諾意味著我們永遠(yuǎn)不能陷入自鳴得意或是驕傲自滿,而是需要敞開胸懷,時刻擁抱改變和進(jìn)步。

過去幾年里,我們向后退了一步來反思我們的業(yè)務(wù),并思考如何才能夠走得更快、發(fā)展更高效、且更具創(chuàng)業(yè)精神。

在一點上我們也已經(jīng)取得了進(jìn)展。我們拓寬了我們產(chǎn)品組合和包裝選擇,以滿足不斷變化的消費者口味,重振品牌市場,進(jìn)一步改善我們的全球生產(chǎn)系統(tǒng),轉(zhuǎn)變在北美市場的業(yè)務(wù),我們的營收增長在消費包裝品公司中也使數(shù)一數(shù)二的。然而,精益求精之路永無止境。

在過去近四十年的商業(yè)生涯中,我常常講,做好工作只是一個起點——打好基礎(chǔ)。是為持續(xù)性地重復(fù)成功創(chuàng)造條件。因而,成功便是關(guān)于向一個沒有確定性結(jié)果的未來作出承諾,然后采取行動兌現(xiàn)這一承諾。

今年五月,我將把可口可樂(ko)首席執(zhí)行官這根指揮棒交接給詹姆斯·昆西(James Quincey)——一位合適的領(lǐng)導(dǎo)人,在合適的時機(jī)帶領(lǐng)公司進(jìn)入下一個征途。而我將繼續(xù)擔(dān)任公司董事長,并全力支持詹姆斯的工作。

詹姆斯和他的團(tuán)隊將為可口可樂書寫新的篇章——不僅應(yīng)對并解決我們所面臨的挑戰(zhàn),而且將進(jìn)一步發(fā)揮我們品牌、人員和系統(tǒng)的潛力。

對領(lǐng)導(dǎo)的評判終究是通過他們的成績來作出的。我非??春每煽诳蓸返那熬?,在未來十年甚至更久,它將會獲得前所未有的蓬勃發(fā)展。

對我而言,這也將是我的職業(yè)生涯,以及領(lǐng)導(dǎo)這一偉大公司所做出的努力的最終評判。(財富中文網(wǎng))

作者:穆泰康(可口可樂公司的董事長兼首席執(zhí)行官)

譯者:司慧杰/汪皓

Over the years, I’ve given a lot of thought to the topic of leadership and doing what I can to build a culture of leadership that gives The Coca-Cola Company a sustainable, long-term advantage.

To me, leadership is all about creating value in whatever you do—and whatever role you are in—and leaving something better than you found it.

The best leaders keep learning, too. They learn from their mistakes and their successes—not only when they’re young, but throughout their careers.

I’ve certainly tried to do this. And listening to others has been absolutely essential to this process. No matter how far you go as a leader, you have to keep seeking advice and good counsel.

At every career stage, I’ve picked up new leadership insights. Early on, I learned vital lessons about developing empathy and respecting cash. Later, I worked on collaborating with others and building networks of trust.

More recently, it has been about setting a vision for the future, communicating priorities, and leveraging credibility and relationships to help our company and bottling system work together as one united team.

It has also been important for me to maintain a long-term perspective on creating value for stakeholders, something many might think would come naturally in a business with 130 years of history. But nothing is automatic.

When I spoke during our shareowners meeting last year, I explained that we’re building this business not only for the next quarter, but also for the next quarter of a century.

To me, making such a statement really comes down to doing what’s right and necessary now so that our future prospects are not harmed, but enhanced.

At its heart, Coca-Cola is a brand business, and our brands are nothing more than promises. If a good brand is a promise, then a great brand is a promise kept. Keeping our promises means never falling into the traps of complacency and arrogance while always being open to change and improvement.

In the last few years, we’ve taken a step back to look at our business and examine how we can become faster, more entrepreneurial, and more efficient.

And we’ve made progress. We’ve broadened our portfolio and packaging choices to serve evolving consumer tastes, revitalized our marketing, facilitated the improvement of our global bottling system, transformed our business in North America, and achieved some of the strongest revenue growth among consumer packaged goods companies. But getting better remains a never-ending journey.

Over nearly 40 years in business, I’ve often said that doing an excellent job is only the starting point—the foundation. It’s about creating the conditions to sustainably repeat success. And, in this case, success is connected to making a promise into the future without a pre-determined outcome—and then taking action to deliver on that promise.

In May, I’ll pass the baton of Coca-Cola (ko) CEO to James Quincey, the right leader at the right time to take our business forward. I’ll continue to serve as chairman of our board, and James will have my full and vigorous support.

James and his team will write the next chapter in Coca-Cola’s story—one that not only addresses the challenges we face, but also further unlocks the potential in our brands, our people, and our system.

Ultimately, leaders are judged by what they leave behind. And I feel very good about Coca-Cola’s prospects to flourish as never before during the balance of this decade and beyond.

For me, this will be the ultimate measure of my career—and my leadership of this great business of refreshing the world.

財富中文網(wǎng)所刊載內(nèi)容之知識產(chǎn)權(quán)為財富媒體知識產(chǎn)權(quán)有限公司及/或相關(guān)權(quán)利人專屬所有或持有。未經(jīng)許可,禁止進(jìn)行轉(zhuǎn)載、摘編、復(fù)制及建立鏡像等任何使用。
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