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透視企業(yè)家（Entrepreneur Insiders）是一個(gè)在線社區(qū)，美國(guó)創(chuàng)業(yè)界最睿智、最有影響力的一些大咖會(huì)在這里及時(shí)回答與創(chuàng)業(yè)和職業(yè)有關(guān)的問(wèn)題。今天的問(wèn)題是：有沒(méi)有什么寶貴經(jīng)驗(yàn)可以幫助企業(yè)家把企業(yè)做得更好？答問(wèn)者是智庫(kù)X Fellows的創(chuàng)始人兼首席驚喜官、數(shù)字媒體平臺(tái)Novus的聯(lián)合創(chuàng)始人、無(wú)人機(jī)服務(wù)供應(yīng)商HaloDrop的創(chuàng)始成員、Exponential Happiness一書(shū)的作者庫(kù)納爾·蘇德。

“指數(shù)化”思考可以幫助企業(yè)家把做得更好。指數(shù)化思考意味著，要為更遠(yuǎn)大的事業(yè)服務(wù)，不再局限于個(gè)人。打造盈利業(yè)績(jī)良好的企業(yè)實(shí)現(xiàn)個(gè)人富裕是一回事，但達(dá)到目標(biāo)之后，企業(yè)家往往會(huì)想：接下來(lái)該做什么？

指數(shù)化思考的企業(yè)家不僅關(guān)心業(yè)績(jī)好不好，還會(huì)關(guān)注企業(yè)有沒(méi)有散發(fā)正能量。作為企業(yè)家，你要搞清楚“為何”奮斗，與內(nèi)心的激情結(jié)合起來(lái)，不斷激發(fā)團(tuán)隊(duì)尋找解決方案從而克服最艱巨的挑戰(zhàn)——這也是許多企業(yè)家尋求的持續(xù)影響世界的唯一方式。

假如你的企業(yè)從事信息、水、能源或者醫(yī)療保健方面的業(yè)務(wù)，可以尋找改善行業(yè)的方法。只要持續(xù)努力解決大挑戰(zhàn)，工作就有了目標(biāo)，還會(huì)影響所有參與其中的人。

以蘋(píng)果公司為例。蘋(píng)果已經(jīng)連續(xù)九年占據(jù)《財(cái)富》“全球最受贊賞的公司”排行榜頭名，在九大分項(xiàng)中均排榜首。關(guān)鍵在于，蘋(píng)果的愿景不僅是買(mǎi)電腦，而是采取了指數(shù)思考方式，凡事以達(dá)成目標(biāo)為驅(qū)動(dòng)力。如今這家企業(yè)完全改變了人們的生活方式。

非洲有這樣一句諺語(yǔ)：想走快，獨(dú)自走；想走遠(yuǎn)，一起走。為了與團(tuán)隊(duì)和懷有同樣理想的投資者增進(jìn)關(guān)系，指數(shù)化思考的領(lǐng)導(dǎo)者要完全拋棄自我。與他人合作可以跳出個(gè)人的小圈子，更迅速地創(chuàng)造更偉大的成就。

締造一家偉大的企業(yè)就像跑一場(chǎng)馬拉松。沒(méi)有“為何”奮斗的強(qiáng)烈動(dòng)機(jī)，企業(yè)家難以保持前進(jìn)的動(dòng)力。了解企業(yè)的目標(biāo)后，所有相關(guān)的人也會(huì)獲得前進(jìn)的動(dòng)力。清晰的目標(biāo)就像企業(yè)的道德羅盤(pán)，即便將來(lái)不可避免地面臨挑戰(zhàn)，全體成員也能始終踏實(shí)前行。深具開(kāi)拓精神的企業(yè)家彼得·戴曼迪斯說(shuō)過(guò)，預(yù)測(cè)未來(lái)的最佳方法就是開(kāi)創(chuàng)未來(lái)。如果團(tuán)隊(duì)成員都對(duì)正努力打造的未來(lái)藍(lán)圖很興奮，你們就是團(tuán)結(jié)一致無(wú)往不勝的。

如果你覺(jué)得上述場(chǎng)景很吸引人，可能會(huì)想從哪里開(kāi)始著手。首先，你必須由內(nèi)而外改變自我，了解自己的目標(biāo)，及時(shí)與企業(yè)全員分享。然后營(yíng)造以服務(wù)為核心、以使命為驅(qū)動(dòng)力的企業(yè)文化。伊隆·馬斯克就是個(gè)好例子。身為光伏發(fā)電系統(tǒng)供應(yīng)商SolarCity、特斯拉汽車(chē)公司和太空運(yùn)輸公司SpaceX的創(chuàng)始人兼首席執(zhí)行官，馬斯克的奮斗目標(biāo)是改變世界與全人類(lèi)。要確保企業(yè)決策的基礎(chǔ)是道義勇氣、同理心和同情心。最后，重點(diǎn)是利用突破性技術(shù)在新市場(chǎng)中解決現(xiàn)實(shí)問(wèn)題。

例如，技術(shù)不過(guò)是加快革新速度的工具?？扇绻眉夹g(shù)向全世界免費(fèi)提供互聯(lián)網(wǎng)服務(wù)，或者為最貧窮的國(guó)家提供醫(yī)藥，技術(shù)就具有了變革意義。技術(shù)不僅能挽救成千上萬(wàn)的生命，還能提供更多途徑和機(jī)會(huì)，改善人們的生活水平。想一想，假設(shè)沒(méi)有谷歌、即時(shí)通訊工具WhatsApp和打車(chē)應(yīng)用Uber，你的生活會(huì)變成什么樣。生病時(shí)，這三大平臺(tái)可以幫助人們更好地照顧自己。技術(shù)是有用的。

最后，指數(shù)化思考是有可能改變企業(yè)，但更重要的是會(huì)改變你這位領(lǐng)導(dǎo)者。宏大的愿景能激發(fā)員工解決重大的挑戰(zhàn)并充分利用科技創(chuàng)新，團(tuán)隊(duì)才能真正改變世界，精神飽滿(mǎn)迎接每天的工作。我的導(dǎo)師、HaloDrop的創(chuàng)始人大衛(wèi)·羅伯茨曾如此表述：“勇氣并不代表不害怕，而是認(rèn)定有些事比恐懼更重要。勇者不會(huì)永生，但畏首畏尾地活著等于白來(lái)世上走一遭?！?（財(cái)富中文網(wǎng)）

作者：Kumal sood

譯者：Pessy

審校：夏林

The Entrepreneur Insiders network is an online community where the most thoughtful and influential people in America’s startup scene contribute answers to timely questions about entrepreneurship and careers. Today’s answer to the question, “What important lesson can transform every entrepreneur’s business for the better?” is written by Kunal Sood, founder and CXO of X Fellows, co-founder of Novus, part of the founding team at HaloDrop, and author of Exponential Happiness.

Being “exponential" can transform every entrepreneur's business for the better. Being exponential means serving a cause greater than yourself. Building a business with a good bottom line and making yourself wealthy is one thing. But entrepreneurs who accomplish this goal usually ask, “What next?”

Exponential entrepreneurs are not only concerned with doing well, but doing good. Find your “why,” align it with your passion, and continually strive to inspire your team to build something that solves the world's greatest challenges—that’s the only way to create the lasting impact that many entrepreneurs seek.

If your business is connected to information, water, energy, or health care, look for ways your company can improve the industry. Constantly striving to solve big challenges brings purpose to your work, and everyone connected to it.

Take Apple (aapl), for instance. It holds the top spot on Fortune’s World’s Most Admired Companies list for the ninth year in a row. The company placed first in nine attribute categories. Bottom line: Apple goes beyond selling computers. The company is exponential. It’s purpose-driven. And it’s changed the way people live forever.

There’s an African Proverb that says, “If you want to go fast, go alone. If you want to go far, go together.” Exponential business leaders remove all egos to build stronger relationships with their team and like-minded innovators. You can build something much bigger than yourself—and faster—when you work together.

Building a great business is a marathon. And it’s hard to keep pushing forward without a strong “why.” Knowing your purpose will propel anyone associated with your business forward. It acts as a moral compass, keeping everyone grounded and on course when the inevitable challenges of business arise. The pioneering entrepreneur Peter Diamandis says the best way to predict the future is to create it. If your team is excited about the future you are creating, you’ll be collectively unstoppable.

If this sounds compelling, you might be wondering about where to start. You first have to transform yourself from the inside out. Understand your purpose and share that throughout your organization. Then, you must create a culture that is service-orientated and mission-driven. Elon Musk is a good example. As the founder and CEO of SolarCity, Tesla Motors (tsla), and SpaceX, he has a mission to change the world and humanity. Ensure that your business decisions are underpinned by moral courage, empathy, and compassion. Lastly, focus on leveraging breakthrough technologies to solve real-world problems in new markets.

For example, technology alone is just a tool to accelerate change. But when used to provide free Internet around the world or deliver medicine to the most impoverished economies, it becomes transformative. Not only does it save billions of lives, but technology also improves quality of life by increasing access and opportunity. Think about how different your life would be without Google (goog), WhatsApp, and Uber. These three platforms allow individuals to take charge of their health when illness strikes. Technology works.

Finally, being exponential may change your business, but more importantly, it will transform you as a leader. A powerful vision that inspires people to solve grand challenges and leverages technological innovation can allow your team to truly change the world, and feel incredible showing up to work each day. My mentor, David Roberts, founder of HaloDrop, explains it with this quote: “Courage is not the absence of fear, but rather the judgment that something is more important than fear; the brave may not live forever, but the cautious do not live at all.”