????去年五月，韓國(guó)最大的乳業(yè)公司之一南陽乳業(yè)（Namyang）因?yàn)椴划?dāng)行為而遭到譴責(zé)。公司一位管理人員威脅一位小經(jīng)銷商購(gòu)買他無力承擔(dān)的過期產(chǎn)品，結(jié)果通話錄音被曝光。這起事件演變成了現(xiàn)代版的大衛(wèi)與歌利亞。最終，南陽乳業(yè)公司道歉并支付了罰款，但至今依然面臨廣泛的抵制和抗議。

????閔趙熙京表示，公司不當(dāng)行為在韓國(guó)仍然非常普遍。她是第一個(gè)公開討論這一現(xiàn)狀的人。閔是韓國(guó)排在第14位的企業(yè)集團(tuán)希杰集團(tuán)（CJ Corporation）執(zhí)行副總裁。她表示，韓國(guó)的等級(jí)制度有時(shí)候會(huì)導(dǎo)致濫用職權(quán)，或以增加利潤(rùn)和取悅上司為借口的不良行為。

????閔正在推動(dòng)韓國(guó)公司文化進(jìn)行一次意義深遠(yuǎn)的轉(zhuǎn)變——即專注于為所有利益相關(guān)者創(chuàng)造價(jià)值，而不僅僅是股東。閔相信，未來，類似于南陽乳業(yè)遭遇的災(zāi)難是可以避免的。

????閔說：“股東并不是經(jīng)濟(jì)活動(dòng)中的主要角色。除了股東，一家公司還會(huì)涉及許多人，例如員工、客戶和我們服務(wù)的社區(qū)等?！?/p>

????閔表示，希杰集團(tuán)在韓國(guó)開創(chuàng)了先河，專門成立了一個(gè)致力于“創(chuàng)造共享價(jià)值”（CSV）的部門。作為希杰集團(tuán)全球共享價(jià)值計(jì)劃的負(fù)責(zé)人，閔在上周于紐約召開的共享價(jià)值峰會(huì)上接受了《財(cái)富》雜志（Fortune）的采訪。她目前正在與公司其他部門合作（包括韓國(guó)最大的食品生產(chǎn)商和最大的家庭購(gòu)物網(wǎng)絡(luò)），在為股東創(chuàng)造利潤(rùn)的同時(shí)，也將公司經(jīng)營(yíng)對(duì)消費(fèi)者與周圍社區(qū)的影響作為工作重點(diǎn)。

????2011年，哈佛大學(xué)（Harvard）教授邁克爾?波特與馬克?克雷默提出了“創(chuàng)造共享價(jià)值”這一理念，旨在鼓勵(lì)公司更多考慮他們對(duì)整個(gè)社會(huì)的影響。兩位教授指出，一家公司可能在股票市場(chǎng)風(fēng)光無限，但卻會(huì)因?yàn)樯鐣?huì)、環(huán)境和經(jīng)濟(jì)問題而備受詬病。

????閔認(rèn)為，不同于公司的社會(huì)責(zé)任，CSV的目的是創(chuàng)造能夠增強(qiáng)公司競(jìng)爭(zhēng)優(yōu)勢(shì)的新商業(yè)機(jī)遇。

????閔說：“這種理念是授人以漁，而非授人以魚，之后所有人便可以一起享受釣魚的樂趣。而公司的社會(huì)責(zé)任則屬于后者。”

????她表示，CSV計(jì)劃啟動(dòng)僅僅一年，希杰集團(tuán)就體會(huì)到了這項(xiàng)計(jì)劃對(duì)公司財(cái)務(wù)狀況的實(shí)質(zhì)影響。例如，與中小型食品公司的合作不僅增加了希杰集團(tuán)的產(chǎn)品類別，同時(shí)也扶持了當(dāng)?shù)剞r(nóng)民，創(chuàng)造了更多的就業(yè)機(jī)會(huì)。此外，希杰集團(tuán)同樣致力于越南的農(nóng)村發(fā)展。希捷集團(tuán)在越南采購(gòu)農(nóng)產(chǎn)品，如辣椒等。通過為社區(qū)提供更先進(jìn)的農(nóng)業(yè)技術(shù)，以及興建學(xué)校和衛(wèi)生間。閔預(yù)計(jì)，明年，當(dāng)?shù)剞r(nóng)民的工作效率將提高約200%。

????眾所周知，韓國(guó)公司有一種針對(duì)女性的不合理的工作文化。希杰集團(tuán)正在努力打破這種傳統(tǒng)。如果女性因?yàn)槌闪⑿录彝セ蚱渌魏卧螂x開工作超過一年時(shí)間，許多韓國(guó)公司會(huì)拒絕她重新回到工作崗位，連參加額外考試的機(jī)會(huì)也沒有。結(jié)果導(dǎo)致韓國(guó)女性勞動(dòng)力參與率遠(yuǎn)遠(yuǎn)低于規(guī)模類似的其他經(jīng)濟(jì)體。為了解決這個(gè)問題，希杰集團(tuán)針對(duì)離開工作兩年或以上的女性啟動(dòng)了“回歸”計(jì)劃。這項(xiàng)計(jì)劃包括靈活的工作時(shí)間，導(dǎo)師指導(dǎo)和管理人員的特殊培訓(xùn)。

????閔承認(rèn)，要達(dá)到其他國(guó)家的企業(yè)在CSV方面的成績(jī)，希杰集團(tuán)和其他韓國(guó)企業(yè)集團(tuán)還有更長(zhǎng)的路要走。哥倫比亞商學(xué)院（Columbia Business School）畢業(yè)的閔回憶稱，她2000年代中期參加領(lǐng)導(dǎo)力會(huì)議時(shí)，輝瑞（Pfizer）、強(qiáng)生（Johnson & Johnson）等公司為確保周邊社區(qū)與員工能從公司的成功中獲益時(shí)所采取的舉措給她留下了深刻印象。閔表示，韓國(guó)公司要迎頭趕上，必須牢記平衡的重要性，這一點(diǎn)非常重要。

????閔笑著說：“之前，我會(huì)非常驕傲地說，我從來沒有在晚上十點(diǎn)半之前離開過辦公室。但現(xiàn)在我們不需要員工這么做。這是一種持續(xù)的平衡，如果你想創(chuàng)造共享價(jià)值，不能只靠自己。必須調(diào)動(dòng)社區(qū)和員工共同參與進(jìn)來?！保ㄘ?cái)富中文網(wǎng)）

????譯者：劉進(jìn)龍/汪皓

????Last May, one of South Korea's largest dairy companies, Namyang, came under fire for corporate malpractice. A company official was caught on tape threatening a small distributor into buying expired products that he couldn't afford. The issue turned into a modern-day version of David and Goliath. The dairy giant issued an apology and paid a fine, but it continues to face widespread boycotts and protests.

????Heekyung Jo Min will be the first to tell you that corporate misconduct is still quite common in South Korea. As an executive vice president for CJ Corporation, the 14th-largest Korean conglomerate, Min says that the country's hierarchal system can sometimes lead to abuses of power or bad behavior in the name of expanding profits and pleasing higher-ups.

????Min is championing a profound shift in Korean corporate culture. By focusing on creating value for all stakeholders -- not just shareholders , Min believes disasters like Namyang's can be avoided in the future.

????"The shareholders alone are not the main players of the economy," Min says. "There are more people involved than just shareholders, like our employees, our customers, and the communities that we serve."

????Min says CJ is the first company to launch a department committed to "Common Shared Value" -- or CSV -- in Korea, spearheading a call to action for sustainable business management. As the head of CJ's Global CSV program, Min, who spoke with Fortune while in New York this week for a shared value summit, is working with the company's divisions (which include the largest food manufacturer and the largest home shopping network in Korea) to focus not only on driving profits for shareholders, but also on how business practices can impact customers and the surrounding communities.

????The term CSV was coined in 2011 by Harvard professors Michael Porter and Mark Kramer to encourage companies to think more about the impact their businesses have on society at large. The professors point out that companies may be prospering in the stock market, but can still be to blame for major social, environment, and economic problems.

????Unlike corporate social responsibility, CSV is about creating new business opportunities that can strengthen a company's competitive positioning, according to Min.

????"It not just teaching people to fish, but it is making a fisherman, and then we all catch more fish together," says Min. "With corporate social responsibility, you just give away the fish."

????In just one year since launching the CSV program, CJ has already seen a tangible impact on its bottom line, she says. A partnership with small and medium-sized food businesses, for example, has increased CJ's product offerings while supporting local farmers and creating new job opportunities. CJ is also working on rural development in Vietnam where it sources many agricultural products like chili peppers. By providing communities with more advanced farming technologies as well as building schools and proper bathrooms, Min forecasts that local farmers will be roughly 200% more productive next year.

????CJ is also working internally to combat Korea's notoriously unsustainable work culture for women. If a woman leaves her job for more than a year to start a family or any other reason, many Korean corporations will not allow her to even take the entrance exam to get back into the workforce. As a result, Korea's labor force participation rate for women is much lower than similar-sized economies. To tackle this problem, CJ created a "returnship" program targeted at women who have been out of work for two or more years. The program includes flexible hours, mentoring, and special training from managers.

????Min acknowledges that CJ and her peer conglomerates have a long way to go to match CSV effort she has seen outside of Korea. The Columbia Business School graduate recalls going to leadership conferences in the mid-2000s and being impressed by initiatives by Pfizer (PFE), Johnson & Johnson (JNJ), and others to ensure the surrounding communities and employees benefits from the companies' success. As South Korea plays catch-up, Min says it's important that corporations keep in mind the importance of balance.

????"It used to be that I would proudly say that I never left the office before 10:30 at night. But we don't have to work our employees that way anymore," Min says with a laugh. "It is a constant balance, and if you want to have common shared value, you cannot do it alone. You have to involve the community and your employees."