設(shè)計(jì)師：大衛(wèi)?巴特勒

可口可樂創(chuàng)新業(yè)務(wù)副總裁

作為可口可樂（財(cái)富500強(qiáng)）第一位企業(yè)內(nèi)部產(chǎn)生的全球設(shè)計(jì)業(yè)務(wù)副總裁，巴特勒主導(dǎo)了“Freestyle”機(jī)器的創(chuàng)造工作。借助這款機(jī)器，消費(fèi)者可以混合搭配100多種可口可樂品牌的碳酸飲料；他還將全新的設(shè)計(jì)理念引入到公司的包裝和展示中。如今，巴特勒已經(jīng)是這家碳酸飲料制造商的首位創(chuàng)新業(yè)務(wù)副總裁，他的目標(biāo)是開發(fā)提升公司創(chuàng)造力的方案和合作關(guān)系，而創(chuàng)造力則是深受各大高管團(tuán)隊(duì)和公司重視的能力。

——丹尼爾?羅伯茨（財(cái)富中文網(wǎng)）

????譯者：Xiang???

Designer: David Butler

Vice president, innovation, Coca-Cola

As Coke's (KO,Fortune 500) first in-house VP of global design, Butler led the creation of the "Freestyle" machine, which lets consumers mix and match 100-plus Coca-Cola brand sodas; he also brought a fresh design perspective to the company's packaging and presentation. Now, as the soda maker's first VP of innovation, Butler aims to develop programs and relationships that make the company more inventive, a skill any executive team -- and company -- would value.

--D.R.