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谷歌高層大洗牌

谷歌高層大洗牌

Miguel Helft 2013年03月18日
谷歌Chrome和App業(yè)務(wù)高級(jí)副總裁將同時(shí)接管安卓部門,而安卓部門的創(chuàng)始人將就此退任。谷歌地圖、商務(wù)和支付業(yè)務(wù)的主管將調(diào)入公司的特別團(tuán)隊(duì)Google X。這樣一來,地圖部門就并入了搜索集團(tuán),而商務(wù)和支付業(yè)務(wù)將被整合到廣告產(chǎn)品部。同時(shí),谷歌的產(chǎn)品團(tuán)隊(duì)從七支縮編到了五支。

????相較而言,胡貝爾的集團(tuán)就顯得有點(diǎn)沒有頭緒了。過去七年間,谷歌已在地圖上投資了幾十億美元,但效益如何還有待檢驗(yàn)。隨著計(jì)算從個(gè)人電腦轉(zhuǎn)向移動(dòng)設(shè)備,數(shù)字地圖正日益成為一個(gè)重要領(lǐng)域。而谷歌在這一領(lǐng)域已是當(dāng)之無愧的王者。但谷歌在商務(wù)和支付業(yè)務(wù)上則面臨重大挑戰(zhàn)。如在商務(wù)業(yè)務(wù)上,谷歌去年將產(chǎn)品搜索變?yōu)楦顿M(fèi)模式。而在手機(jī)錢包上,盡管移動(dòng)支付技術(shù)公司Square的產(chǎn)品勢(shì)頭良好,但谷歌高調(diào)推出的產(chǎn)品卻似乎陷入了進(jìn)退兩難的尷尬境地。

????當(dāng)我問起支付業(yè)務(wù)時(shí),佩奇稱,谷歌在一個(gè)鮮為人知、但極其重要的領(lǐng)域已經(jīng)取得了突出業(yè)績(jī):從它遍布全球的廣告客戶那里收取付款。他說:“我們有大量的小廣告客戶。我們也很好地運(yùn)用了Play on Android收取許多國(guó)家大量用戶的付款,不管是通過無線、運(yùn)營(yíng)商計(jì)費(fèi)還是其他各種形式的付費(fèi),都能應(yīng)付自如??赡茉谶@一領(lǐng)域我們還有很多尚不為人所知的潛能?!币虼?,不難理解,為什么谷歌的支付業(yè)務(wù)團(tuán)隊(duì)現(xiàn)在并入了沃西吉掌管的廣告產(chǎn)品集團(tuán)。不過,此舉對(duì)谷歌的電子錢包會(huì)有多大幫助,目前還不得而知。(財(cái)富中文網(wǎng))

????譯者:清遠(yuǎn)

????In contrast, Huber's group was a bit of mishmash. Google has invested billions in maps over the past seven years, and the results show. The company is the overwhelming leader in digital maps, an increasingly important area as computing shifts from PCs to mobile devices. But Google has faced major challenges in commerce, where last year it shifted its product search to a paid model, and in payments. The company's high-profile mobile wallet product appears to be stuck in neutral, even as those of competitors like Square are gaining traction.

????When I asked Page about payments, he said Google has been doing exceedingly well in a little known, but vitally important area: accepting payments from its millions of advertisers worldwide. "We have very many small advertisers," he said. "We're also getting very good with Play on Android at accepting payments from users in many, many different countries, wireless, carrier billing and all sorts of other forms of payment. We have probably a non-understood set of capabilities there." That helps explain why Google's payments team now works in Wojcicki's advertising products group. Whether the move will help Google Wallet gain any momentum remains to be seen.

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