????已故時(shí)尚傳奇海倫?格雷?布朗與凱西?布萊克在出版巨頭赫斯特（Hearst）共事時(shí)曾對(duì)她說(shuō)過(guò)：“我已經(jīng)過(guò)了退休的年齡。”布萊克領(lǐng)導(dǎo)赫斯特雜志14年之久，直到2010年，而布朗80多歲時(shí)還是備受《時(shí)尚》（Cosmopolitan）雜志社尊崇的女家長(zhǎng)。

????布朗本周一逝世，享年90歲，《時(shí)尚》雜志并不是她創(chuàng)立的，但正是她1965-1997年擔(dān)任該雜志編輯期間的功績(jī)才使它成了當(dāng)今全美銷(xiāo)量最高的月刊，在全球各地?fù)碛?4個(gè)地區(qū)性版本。她那令人迷醉的工作風(fēng)格（她的辦公室墻壁刷成紫色，鋪著豹紋地毯）和敢于挑戰(zhàn)世俗的內(nèi)容（“有趣、無(wú)畏、女性”是《時(shí)尚》的箴言），使人們往往忽視她在商業(yè)經(jīng)營(yíng)上的真才實(shí)干。其實(shí)，同事們從布朗那里學(xué)到的管理經(jīng)驗(yàn)影響深遠(yuǎn)，并不僅限于出版世界。凱西?布萊克為我們講述了她從海倫?格雷?布朗那里學(xué)來(lái)的最重要的三個(gè)管理經(jīng)驗(yàn)：

????對(duì)事業(yè)充滿激情——竭盡所能做到盡善盡美?！昂愊嘈?，不管職務(wù)多么微不足道，只要帶著激情工作，在朝九晚五之外也愿意投入精力，機(jī)會(huì)之門(mén)總會(huì)為你打開(kāi)，”布萊克說(shuō)。這個(gè)信條對(duì)布朗本人很有幫助，據(jù)報(bào)道，她做過(guò)好幾份秘書(shū)工作，之后才有機(jī)會(huì)撰寫(xiě)廣告文案。海倫本人的經(jīng)驗(yàn)也不得不提：她在博達(dá)大橋廣告公司（Foote Cone & Belding）當(dāng)秘書(shū)時(shí)，曾給老板的妻子撰寫(xiě)旅游指南，其作品細(xì)節(jié)豐富多彩、令人眼花繚亂，以至于后者極力說(shuō)服老板提拔海倫當(dāng)廣告文案寫(xiě)手。

????平等待人?！昂愓勂饎e人總是說(shuō)：‘你永遠(yuǎn)都不知道他們有多大潛力，也不知道他們將來(lái)會(huì)有多大的成就?！辈涣叻Q贊、樂(lè)于認(rèn)同和尊重他人——包括任何級(jí)別的員工，這就是布朗的領(lǐng)導(dǎo)策略。布萊克回憶說(shuō)：“她從來(lái)不覺(jué)得有什么贊揚(yáng)太過(guò)分?！?/p>

????親切而明確。布朗長(zhǎng)期堅(jiān)持用她那值得信賴的Royal打字機(jī)寫(xiě)信——高峰時(shí)期每周寫(xiě)數(shù)百封，晚年也有幾十封。每個(gè)月，她都會(huì)評(píng)論《時(shí)尚》全球各地的版本?？床欢承┌姹镜奈淖植灰o，她可以評(píng)價(jià)版式、照片和排版，并給相關(guān)人員發(fā)備忘錄，指出下次如何如何做得更好。用布萊克的話說(shuō)：“海倫愿意花時(shí)間與人們親切溝通——現(xiàn)在已沒(méi)有人這么做了?！?/p>

????譯者：小宇

????"Retirement passed me by," the late great Helen Gurley Brown told Cathie Black back when the two worked together at Hearst. Black headed Hearst Magazines for 14 years until 2010, while Brown, into her 80s, was the ever-present grand dame of Cosmopolitan.

????Brown, who died on Monday at 90, didn't invent Cosmo, but as its editor from 1965 to 1997, she created the wonder that is now the top-selling U.S. monthly magazine, with 64 customized editions around the world. Her intoxicating work style (her office had pink walls and leopard carpeting) and provocative content ("fun, fearless, female" is Cosmo's motto) diverted attention from the reality that Brown had bona fide business chops. And the management lessons that colleagues took from Brown transcend the publishing world. Cathie Black offers three of the best lessons she learned from Helen Gurley Brown:

????Care passionately about what you do—and do it the best you possibly can. "Helen believed no matter how small your job, if you approach it with passion and work beyond 9 to 5, doors will open for you," Black says. The credo paid off for Brown, who reportedly had a slew of secretarial jobs before she moved up to writing ads. Helen's break: At Foote Cone & Belding ad agency, she wrote such colorfully detailed, dazzling travel itineraries for her boss's wife that the wife coaxed him to promote Helen from secretary to copywriter.

????Treat everyone the same. "Helen said about people, 'You never know who they are. You never know what they will become.'" Heaping kudos, recognition and respect on people--employees at every level--was Brown's leadership approach. "She never thought any amount of praise was too much," says Black.

????Be personal and specific. Using her trusty Royal typewriter, Brown wrote letters constantly--hundreds each week in her heyday and dozens weekly in her later years. Each month, she critiqued Cosmo's editions around the world. No matter that she couldn't read the language; she appraised the layout, the photos, the typography of each edition and sent notes advising how to do a better job next time. Says Black: "Helen took the time to communicate in a way that no one does today."