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中國的哈佛商學院

中國的哈佛商學院

Andy Serwer 2012年05月30日
北京大學光華管理學院是中國最頂尖的商學院之一,院長蔡洪濱最近在北京接受了《財富》雜志英文版主編的采訪。
????
蔡洪濱供職的光華管理學院以其師生多有海外留學經(jīng)歷而自豪。

????北京大學光華管理學院是中國最頂尖的商學院之一。該院的前身是北大在1985年設立的經(jīng)濟管理系和管理科學中心。目前光華共有3,700名學生,110名全職教員中約2/3擁有美國或歐洲大學的博士學位。院長蔡洪濱在斯坦福大學(Stanford)獲得博士學位,曾執(zhí)教于加州大學洛杉磯分校(UCLA)。他最近在北京接受了《財富》雜志(Fortune)主編的采訪。下面是訪談節(jié)選。

蔡院長,為什么光華的歷史這么短暫?

????中國1978年才開始經(jīng)濟改革。之前我們一直是計劃經(jīng)濟,沒有商業(yè)可言,自然也沒有商學院了!

光華的工商管理碩士(MBA)和美國商學院的MBA是一樣的嗎?

????非常相似。我們的MBA課程為兩年制,通常要求入學前必須有至少兩年的工作經(jīng)驗。我們還有在職MBA、高級管理人員MBA(EMBA)和博士項目。學生主要來自中國大陸,但也有來自其它約50個國家、包括美國的國際學生。

畢業(yè)后的工作去向如何?

????我們在私營領域的金融行業(yè)很有競爭力。有的畢業(yè)生應聘到德意志銀行(Deutsche Bank)、美林(Merrill Lynch)和高盛(Goldman Sachs),工作地點遍布國內外。一部分去了國有企業(yè),還有少量進入政府部門和非盈利性組織。

有人稱你們是中國的哈佛商學院。這種比較恰當嗎?

????我們要向全球最好的商學院學習。哈佛使用案例研究教學,我們認為這是商業(yè)教育中非常重要的教學方法。過去10年間,我們選派了30多名教員去參與哈佛商學院的案例教學法發(fā)展項目。他們學會案例教學法,回國后用于分析中國公司的案例,然后在課堂上教授這些新案例。

????The Guanghua School of Management at Peking University in Beijing is one of China's most selective business schools. Its foundations were laid in 1985 when the university set up a department of economic management and a center of management science. Today Guanghua has 3,700 students and 110 full-time faculty, about two-thirds of whom have Ph.D.s from the U.S. or Europe. The dean of the school, Hongbin Cai (pronounced HONG-bin tsigh), has a Stanford Ph.D. and taught at UCLA. He recently sat down with Fortune's managing editor in Beijing. Here are excerpts from their conversation.

Dean Cai, why is the school so new?

????Chinese economic reforms started in 1978. Before that we were a central-planning economy, so there's no business -- and no business school!

Is an MBA from Guanghua the same as an MBA from a U.S. business school?

????They are very similar. Our MBA program is two years, and we typically require at least two years of work experience before you can participate in the program. We also have part-time MBA programs, executive MBAs, and a Ph.D. program. Our students come mostly from mainland China, but we have them from about 50 countries overall, including the U.S.

What kinds of jobs do they get?

????In the private sector we are strong in finance. They get jobs at Deutsche Bank (DB), Merrill Lynch, and Goldman Sachs (GS, Fortune 500) here and abroad. Some go to work for state-owned enterprises. A small number go into government service or to nonprofit organizations.

Some have called your school the Harvard Business School of China. Is that a fair comparison?

????We try to learn from the best practices around the world. Harvard uses case studies, which we think is very important for business education. Over the past 10 years, we have sent more than 30 faculty members to participate in the Harvard Business School's case method development programs. They learn the case method, and they come back to develop cases on Chinese firms and then teach those cases in classrooms.

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