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天價(jià)薪酬錯(cuò)不在高管

天價(jià)薪酬錯(cuò)不在高管

Roger Martin, Jennifer Riel 2011年11月18日
不錯(cuò),基于股權(quán)獎(jiǎng)勵(lì)的高額薪酬已經(jīng)扭曲了高管們的激勵(lì)機(jī)制。但CEO們不應(yīng)該成為人們譴責(zé)的對(duì)象,他們的老板才是罪魁禍?zhǔn)住?

????“占領(lǐng)華爾街”抗議活動(dòng)的走向還不明朗。雖然紐約警察清理了祖科蒂公園(Zucotti Park),其他城市也迅速跟進(jìn),但這場(chǎng)活動(dòng)不可能在近期內(nèi)銷聲匿跡。真正的怒火并未熄滅,而且還在繼續(xù)蔓延,早已超越了華爾街的范疇。不錯(cuò),人們對(duì)金融服務(wù)業(yè)的敵視顯而易見,認(rèn)為就是他們導(dǎo)致全世界陷入了漫長(zhǎng)而嚴(yán)重的經(jīng)濟(jì)衰退。但這場(chǎng)抗議活動(dòng)的深入程度遠(yuǎn)遠(yuǎn)不止如此。我們常說的“那1%”(也就是在全球財(cái)富中所占比例過多的全球精英)并不僅僅包括對(duì)沖基金經(jīng)理、投資顧問和交易商,其中還包括了各個(gè)行業(yè)中非金融公司的高管和領(lǐng)袖。憤怒也指向了他們。弄清楚這些批評(píng)的原因同樣重要。

????美國勞工聯(lián)合會(huì)-產(chǎn)業(yè)工會(huì)聯(lián)合會(huì)(AFL-CIO)的資料顯示, 299家最大公司的CEO在2010年平均獲得了1,140萬美元的薪酬,而普通勞動(dòng)者的薪酬在2009年剛剛超過3.3萬美元。兩者之間的巨大差距是令人們?nèi)呵榧ぐ旱脑蛑?。但問題不僅僅在于錢。有關(guān)薪酬的爭(zhēng)論模糊了有關(guān)高管行為的一個(gè)合理之處。這一點(diǎn)值得進(jìn)行深入探討。

????人們對(duì)公司高管的憤怒還源于這樣一種看法:美國公司沒有盡到其道德責(zé)任?!皺?quán)力越大,責(zé)任也越大”的觀念并不僅僅是好萊塢大片里的臺(tái)詞。它包含了一個(gè)強(qiáng)有力的、能引起共鳴的事實(shí):我們希望最有權(quán)勢(shì)的人謹(jǐn)慎行事,負(fù)責(zé)地行使其權(quán)力。次貸危機(jī)、安然(Enron)欺詐丑聞、世通(WorldCom)事件、期權(quán)回溯丑聞,以及其他層出不窮的企業(yè)違法案例表明,公司領(lǐng)導(dǎo)者們做起事來完全不負(fù)責(zé)任。它們表明,利潤(rùn)現(xiàn)在已經(jīng)優(yōu)先于員工、環(huán)境、客戶、社會(huì)和其他一切。它們還表明,CEO們用道德?lián)Q取薪酬,引導(dǎo)全社會(huì)走上了一條貪婪和腐敗之路。

????商業(yè)世界的維護(hù)者辯稱(正如我們已經(jīng)做過的那樣),問題不在于個(gè)別高管,而在于令高管們左右為難的體系。高管們被要求專注于提高股東價(jià)值。這是個(gè)極其困難的任務(wù)。反映在股價(jià)上的股東價(jià)值是一個(gè)衡量其他人期望的指標(biāo)。雖然股東價(jià)值可能部分取決于企業(yè)基本面,但它們也會(huì)受到宏觀因素、系統(tǒng)偏好和廣告宣傳的推動(dòng)。高管們很難在短期內(nèi)通過提升公司業(yè)績(jī)這一腳踏實(shí)地但卻困難重重的工作來影響股價(jià)。因此,他們轉(zhuǎn)而從投資者的期望入手。他們提供引導(dǎo),大力宣傳公司股票,進(jìn)行莽撞的并購和業(yè)務(wù)剝離,這些都是為了推動(dòng)股價(jià)上揚(yáng)。

????Just where the Occupy Wall Street protests are headed is unclear. Though New York police cleared out Zucotti Park and others cities quickly moved to follow suit, it is unlikely the movement will simply die away in the near term. Real anger remains, an anger that extends well beyond Wall Street. Yes, there is clear enmity towards the financial services sector for tipping the world into a lengthy and damaging recession, but the protests run much deeper than that. The much-referenced 1% -- the global elite that controls a disproportionate percentage of global wealth -- is not made up solely of hedge fund managers, investment advisors and traders. It is made up of executives and leaders of non-financial firms in every sector. The anger is directed here too. And it is just as important to make sense of this strand of criticism.

????Per the AFL-CIO, CEOs of 299 top firms earned, on average, $11.4 million in total compensation in 2010. The disparity between that number and the average worker's salary -- just over $33,000 in 2009 -- is part of what gets the blood boiling. But it is more than just money. The salary argument obfuscates a legitimate point about executive behavior that is worth exploring.

????The anger with our corporate executives is also rooted in a sense that corporate America has abdicated its moral responsibility. The notion that "with great power comes great responsibility" is not just a line from a Hollywood blockbuster. It contains a powerful and resonant truth: We want the most powerful among us to act with care and to wield that power responsibly. The sub-prime mortgage debacle, the Enron, WorldCom and options backdating scandals, and myriad other examples of corporate malfeasance suggest that our corporate leaders are capable of acting utterly irresponsibly. They suggest that profits now come before employees, before the environment, before customers, before society, before anything and everything. They suggest that CEOs have traded their ethics for a paycheck and led us down a greed-driven and corrupt path.

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