《講述鑄就成功》

作者：彼得?古柏

??? 沒錯(cuò)，作者就是《雨人》（Rain Man）和《第三類接觸》（the Third Kind）等電影背后的著名好萊塢經(jīng)理人，他同樣相當(dāng)擅長教會讀者，如何抓住潛在銷售對象的感情和心理，成功達(dá)成交易。做生意與拍電影一樣，要求我們會講故事。在加州圣塔莫尼卡的Border Grill酒店，服務(wù)生正在領(lǐng)班們的培訓(xùn)，他們會告訴顧客：“這個(gè)墨西哥薄餅卷里藏著一段冒險(xiǎn)故事”，然后講起酒店創(chuàng)始人當(dāng)年的一段軼事。那天凌晨4點(diǎn)，他探訪尤卡坦半島海濱的一個(gè)小攤，從此深受啟發(fā)。

Tell to Win

By Peter Guber

??? Yup. He's the Hollywood exec behind movies like Rain Man and Close Encounters of the Third Kind. But he's also pretty good at telling you how to capture the hearts and minds of your sales prospects -- and close the deal. Like movies, it involves telling a good story. At Border Grill in Santa Monica, bosses train waiters to tell each customer, "There is an adventure inside that taco," and then launch into the story of how the founders were inspired by a 4 a.m. visit to a tiny Yucatán seaside stand.