????在伊維斯特看來，他算是杜克大學(xué)（Duke University）第一批還沒離校就開始玩Facebook的畢業(yè)生。Youtube在他畢業(yè)還有三個(gè)月才上線；Twitter要過將近一年才問世。而現(xiàn)在的人們，尤其是年青人正在不斷地發(fā)布一些內(nèi)容，可能會(huì)讓他們?cè)谝院蟾偁幖ち业木蜆I(yè)市場(chǎng)上自食惡果。

????他對(duì)管理個(gè)人在線聲譽(yù)有何高見？以下就是他的建議：

????上谷歌搜索自己的名字。很驚奇的是很多人都不曾這么做過。在搜索之前必須把谷歌（Google）定制搜索結(jié)果設(shè)置取消，這樣才能查找到其他人有可能發(fā)現(xiàn)的條目。尤其要注意第一頁的搜索結(jié)果。研究表明，前十條鏈接被點(diǎn)擊的概率是96%。但是還要繼續(xù)往下看，全面盤點(diǎn)網(wǎng)上能搜到的涉及本人的內(nèi)容。

????清空賬戶和瀏覽內(nèi)容。有些以前發(fā)布的內(nèi)容，沒準(zhǔn)現(xiàn)在覺得還是刪除為好。先從Facebook帳號(hào)開始。瀏覽自己上傳的所有照片和視頻，把覺得沒必要保留的統(tǒng)統(tǒng)改掉或者刪除。對(duì)博客、Youtube賬戶、Twitter賬號(hào)等其他分享過內(nèi)容的網(wǎng)站也如法炮制。

????更新隱私設(shè)置。Twitter、部落格（Blogger）和Youtube等網(wǎng)站對(duì)隱私的保護(hù)很簡單。Facebook和谷歌+的共享設(shè)置就復(fù)雜一些。第一步非常簡單。有相當(dāng)大一批學(xué)生在Facebook上加的好友他們完全不認(rèn)識(shí)。索弗斯（Sophos Security）網(wǎng)絡(luò)安全公司最近調(diào)查表明，46%的Facebook用戶愿意接受完全不認(rèn)識(shí)的人發(fā)出的好友請(qǐng)求?，F(xiàn)在已經(jīng)到了無人不好友的時(shí)代。

????瀏覽所有好友，看看是不是有不認(rèn)識(shí)的人。然后再給認(rèn)識(shí)的好友創(chuàng)建分組列表。我建議分成下面四組：朋友、親人、工作聯(lián)系人和熟人。建好之后，再分別確定每個(gè)組成員所能瀏覽的內(nèi)容。每個(gè)Facebook項(xiàng)目后面都有一個(gè)齒輪圖標(biāo)。那個(gè)圖標(biāo)就是用來設(shè)置隱私權(quán)限的，可以設(shè)置每項(xiàng)內(nèi)容的可見度。點(diǎn)擊這個(gè)圖標(biāo)，可以選擇公開這項(xiàng)內(nèi)容——所有Facebook好友可見——抑或是僅本人可見，或者對(duì)某些特定分組好友可見。

????要求撤銷內(nèi)容。如果發(fā)現(xiàn)有些內(nèi)容讓你感到不自在——尷尬、隱私、粗俗、虛假或負(fù)面等等。第一步就是要?jiǎng)h帖。我可以實(shí)言相告，根據(jù)我們?cè)谛@八卦網(wǎng)上對(duì)數(shù)百份刪帖要求進(jìn)行歸納發(fā)現(xiàn)，友善、理智和真誠要遠(yuǎn)比卑鄙、虛張聲勢(shì)和咄咄逼人要管用得多。

????時(shí)常更新密碼，加強(qiáng)對(duì)密碼的保護(hù)。在大學(xué)校園里，學(xué)生們通常覺得登錄好友的Facebook帳號(hào)，在上面發(fā)不恰當(dāng)或者令人尷尬的狀態(tài)，或者給此人的好友和親戚留言很好玩。這讓當(dāng)事人很頭疼，可能會(huì)造成長遠(yuǎn)的影響。一個(gè)強(qiáng)健的密碼包含大小寫字母以及至少一個(gè)符號(hào)。經(jīng)常使用的帳號(hào)至少每半年換一次密碼。

????為自己的名字訂制谷歌快訊（Google Alert）。為自己名字的正確拼寫和各種錯(cuò)誤拼法定制谷歌快訊，這是隨時(shí)掌握與自己名字相關(guān)內(nèi)容的好辦法。

????實(shí)名注冊(cè)。選擇需要用戶提供個(gè)人檔案和用戶生成內(nèi)容的網(wǎng)站中人氣最旺的，全部用自己的真名注冊(cè)賬號(hào)。Facebook、Twitter和YouTube就是典型的例子，但是像Reddit、Flickr和Hulu以及不太出名但是人氣比較高的FriendFeed、TripIt還有UStream等網(wǎng)站該怎么處理？把真名注冊(cè)為用戶名，別人要詆毀你就沒那么容易了。

????譯者：winter

????As Ivester sees it, he was part of the first class of graduating seniors from Duke University that had access to Facebook while still in school. YouTube had launched only three months before his graduation and Twitter wouldn't arrive until nearly a year later. Yet, young people in particular are posting things that can prove especially hurtful in a tight job market.

????His advice on managing one's reputation online? Here is what he recommends:

????Google yourself. It's amazing how many people haven't done this. You have to turn off Google's (GOOG) customized search results feature so you can view your results the way others are likely to see them. Pay particular attention to the first page of results. Research has shown that 96% of clicks occur on those first 10 links. But don't stop there. You need to take a full inventory of the available online information about you.

????Clean up your accounts and content. It's possible that some of the content you've posted in the past you might want to remove. Start with your Facebook account. Look through all of your photos and videos. Change or remove anything that you think should not be up there. Perform the same thoughtful process on your blog, your YouTube account, your Twitter account, and any other sites where you share content.

????Update your privacy settings. Sites such as Twitter, Blogger and YouTube have fairly simple privacy controls. Facebook and Google+ have more sophisticated sharing options. The first step is very basic. An alarming number of students are Facebook friends with people whom they don't actually know. A recent study conducted by Sophos Security reported that 46% of Facebook users are willing to accept a friend request from someone whom they don't know at all. It's unfriend time.

????You need togo through all of your friends and see if there are any whom you don't recognize. Then, you need to create lists among those remaining friends. I recommend creating four groups: friends, family, professional contacts, and acquaintances. Once you've created those groups, the next step is to decide which content you want each of them to see. Every piece of Facebook content now has a little cog symbol associated with it. That is the privacy setting symbol and allows you to set the visibility of that piece of content. When you click on the cog symbol, you have the option to make the content public -- visible to all your Facebook friends -- visible just to you, or some customized group of friends.

????Ask for content to be removed.If you find content you don't like -- whether it's embarrassing, personal, vulgar, false, or negative in some other way -- the first step is to task that it be removed. I can tell you, based on the hundreds of take-down requests that we received at JuicyCampus, being kind, reasonable and sincere will be much more effective than being mean, threatening, or aggressive.

????Update and strengthen your passwords.All too often on college campuses, students will think that it is funny to log in to a friend's Facebook account and make inappropriate or awkward status updates, or comments to that person's friends and families. This creates a headache for the student whose account was used, and it may have a lasting effect. A strong password contains a mix of uppercase and lowercase letters, along with at least one symbol. Passwords you use often should be changed at least every six months.

????Set up a Google Alert for your name.Setting one up for your name and for any common misspellings of your name is a good way to keep on top of any new online content associated with your name.

????Claim your name.Register your name as a username on all of the most popular sites that allow profiles or user-generated content. Facebook, Twitter, and YouTube are obvious examples, but what about Reddit, Flickr and Hulu, or some obscure but still popular FriendFeed, TripIt and UStream? By securing your name as a username, you make it harder for someone else to make you look bad.