????據(jù)詩人與股評員網(wǎng)站Poets&Quants報道——今年夏天，正當他在斯坦福大學商學院（Stanford Graduate School of Business）MBA班的多數(shù)同學對享譽全球的大企業(yè)待遇豐厚的實習職位趨之若鶩時，瑪特?伊維斯特卻整天躲在學校圖書館里面。他對麥肯錫（McKinsey）、高盛（Goldman）、亞馬遜（Amazon）以及蘋果（Apple）等大公司一點也不感興趣。

????現(xiàn)年27歲的伊維斯特利用研一這個暑假撰寫了這本長達136頁的書，自己貼錢出版，書名叫《開懷大笑之后……糟了！——網(wǎng)絡聲譽管理學生必讀》（lol…OMG! – What Every Student Needs to Know About Online Reputation Management, Digital Citizenship and Cyberbullying）。該書已于10月10日出版發(fā)行，內(nèi)容是告誡讀者社交網(wǎng)絡的潛在風險。

????雖然不少人會覺得伊維斯特決定不利用暑假打工顯得有些不務正業(yè)，但是這位斯坦福大學MBA班的高才生可一點兒也不后悔?！八固垢Ｊ菄鴥?nèi)培育企業(yè)家的最好搖籃，因此我不覺得我的舉動有多另類，”他說，“斯坦福MBA的牌子很硬，好工作嘛，等我以后想好了再找也來得及。”

????他就是這樣的人。白手起家辦網(wǎng)站的經(jīng)驗教訓更容易引起他的思考并成書與眾人分享。伊維斯特對這方面非常了解。他四年前創(chuàng)辦的八卦校園網(wǎng)JuicyCampus.com很快成為全國最大的高校閑話網(wǎng)站，每月獨立訪問量高達一百萬次。不過后來學生之間出現(xiàn)了對同窗太過親密甚至多有冒犯的言論，包括性史、涉毒和以暴力相威脅，這一發(fā)現(xiàn)讓他很震驚。

????這個以“永遠匿名，八卦不止”作為口號的網(wǎng)站開始失控，以致于一些學生自律組織要求學校機房管理員切斷對八卦校園網(wǎng)的訪問。憂心忡忡的學生、家長以及機房管理員們發(fā)來了數(shù)百封信件。八卦校園網(wǎng)甚至卷入了兩起當?shù)貦z察機關介入調(diào)查的案件。

????“網(wǎng)站已然失控，我當時年僅24歲，對這一切無能為力，也沒有使之懸崖勒馬的經(jīng)驗，” 伊維斯特說，“我感到茫然無助，也不能將網(wǎng)站一關了事——我雇的工作人員還指望我養(yǎng)活他們；我已經(jīng)花費了大量風險投資，需要回報投資者?！?/p>

????在耗盡了投資者一百萬美元后，伊維斯特再也找不到人來注資，不得不于2009年2月關停了網(wǎng)站。不過這次出師不利的教訓伴隨著社交網(wǎng)絡對現(xiàn)實世界的沖擊一直在他腦海里揮之不去。為此，伊維斯特急切地想寫本書來指導學生們該如何在網(wǎng)上塑造自己的形象以及對待他人。

????(Poets&Quants) -- While most of his MBA classmates at Stanford Graduate School of Business rushed off to lucrative internships with some of the world's most prestigious firms this past summer, Matt Ivester holed up in the school's library. He had no interest in McKinsey or Goldman, Amazon or Apple.

????Instead, 27-year-old Ivester used the summer before his second year at Stanford to write a 136-page self-published book called lol…OMG! – What Every Student Needs to Know About Online Reputation Management, Digital Citizenship and Cyberbullying. The book, published Oct. 10, alerts readers to the potential dangers of social networks.

????While many would consider Ivester's decision to skip a summer internship somewhat frivolous, the Stanford MBA has no regrets. "Stanford is the best school in the country for entrepreneurship so I don't think it's that crazy," he says. "A Stanford MBA is incredibly well respected so I think I could get those big jobs later on in my career if I decide to do that."

????So for him, it was an easy decision to reflect on what he had learned as a web entrepreneur and to share it with others in book form. Ivester knows this territory well. Four years ago, he created JuicyCampus.com, which quickly became the biggest college gossip website in the country, with one million unique visitors per month. And then he watched in awe and horror as students began posting intimate and often offensive remarks about their peers -- including sexual histories, accusations of drug use, and threats of violence.

????The site -- with the slogan "Always Anonymous, Always Juicy" -- veered so out of control that some student governments asked administrators to block access to JuicyCampus. Hundreds of emails poured in from upset students, parents, and administrators. JuicyCampus even became the subject of two investigations by attorneys general.

????"The site was out of control, and at 24, I simply didn't have the wherewithal or the experience to rein it in," says Ivester. "I felt trapped, unable to simply shut the site down -- I had employees counting on me for their livelihoods, and I had spent a lot of venture capital money with the expectation of a return on investment."

????After burning through $1 million in investors' money, Ivester shut the site down in February of 2009 after he was unable to get anyone else to ante up more cash. But the lessons from the debacle still linger along with the real-world impact of social media. So Ivester badly wanted to write a guide to help students think about the way they portray themselves and the way that they treat others online.