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赫芬頓:成功的尺度不只是金錢和權(quán)力

赫芬頓:成功的尺度不只是金錢和權(quán)力

Sam McNerney 2014-04-25
《赫芬頓郵報》創(chuàng)始人、總編輯說,金錢和權(quán)力并不是衡量成功的唯一尺度。我們需要一個“第三尺度”,它包括四大支柱:幸福、智慧、驚奇和給予。

????2013年,冥思終于不再被視為隱約有些古怪,同時還帶有一絲新紀元味道的行為,開始全面進入主流。同樣在這一年,許多CEO紛紛“出柜”,不是作為同性戀,而是以沉思者的身份。軟件巨頭Salesforce公司CEO馬克?貝尼奧夫告訴世人,他已經(jīng)冥思了25年之久。全球最大的對沖基金橋水公司(Bridgewater)創(chuàng)始人雷?戴利奧告訴我們,40多年來,他一直在冥思。安泰保險公司(Aetna)CEO馬克?貝托里尼透露說,在一起滑雪事故中摔斷脖子之后,為了恢復活力,他開始修行瑜伽和冥思。除以上三位外,這樣的例子還有很多。

????我最好的想法往往出現(xiàn)在我走路的時候。我很高興讀到您最喜愛的警句之一是“致知在躬行”(solvitur ambulando)。您能談?wù)勑凶摺?chuàng)造力和清晰思維之間的聯(lián)系嗎?整日在辦公室忙碌工作的人如何利用步行的好處?

????步行是許多問題的解決方案。在這樣一個以勞累過度,倦怠和疲憊為特征的職場文化中,我們?nèi)绾尾拍芡诰虻轿覀兊膭?chuàng)造力、智慧,以及我們創(chuàng)造奇跡的能力呢?邁開雙腿,開始行走吧。

????伊利諾伊大學( University of Illinois )研究人員主持的一項研究顯示,每周堅持散步3次,每次40分鐘,不僅有助于對抗衰老的負面影響,還可以增強大腦的連通性和認知能力。所以說,受益于行走的不僅僅是沉思和創(chuàng)造性思維,我們專心致志完成任務(wù)的思維能力也可以獲得改善。盡管亨利?大衛(wèi)?梭羅那個時代還沒有能夠佐證其行走好處多多這一信念的科學,但這位哲人早已深諳這個道理?!皳?jù)我看,當我的雙腿開始移動,我的思想火花也開始迸發(fā)?!?/p>

????至于整日在寫字樓里忙碌的職場眾生,我強烈建議他們實行“散步開會”。硅谷高管尼洛弗?莫晨特把這種方法稱為“邊走邊談”(walk the talk)。如果你必須跟某人面談,為什么不一邊走一邊談呢?“當你和某人肩并肩走路的時候,你們其實是在一起面對你們的問題或狀況,我非常喜歡這樣做,”她說。“散步開會時,人們就不會不停地查閱電子郵件或微博,這樣多好。你非常清楚周圍正在發(fā)生的事情,你的感官也會得以增強,你最終將收獲一件寫字樓會議幾乎無法給予你的東西——喜悅感。”待在一間陳舊的會議室里,三心二意地聆聽一段沒完沒了的PPT陳述,這個時候你有多少次曾經(jīng)感受過喜悅感?我們的思想和我們的雙腿,兩者之中有一個注定是要游蕩的。安靜地坐在那里,我們的思想會漫游。起身行走,我們的頭腦就會放慢速度,變得更加專注。

????“病毒式傳播已經(jīng)成為一種帶毒的理念?!边@句話產(chǎn)生了共鳴。我們對迅速而輕松地傳播想法的迷戀,已經(jīng)到了把一個想法的品質(zhì)及其“病毒式傳播潛力”等量齊觀的程度。你認為,把病毒式傳播本身視為好事一樁有損于我們對創(chuàng)造高質(zhì)量內(nèi)容的追求。我們知道,有意義的內(nèi)容或許趕不上Twitter上的趨勢,無法在YouTube獲得數(shù)以百萬計的瀏覽量。作為《赫芬頓郵報》的創(chuàng)辦人,您如何把握網(wǎng)站對點擊量的需要和高質(zhì)量內(nèi)容之間的平衡?

????盲目迷戀“社交影響”已經(jīng)成為一件最分散精力的事情,而且我們似乎喜歡受到這種紛擾。我相信,作為媒體人,我們應該使用手頭上的社交工具來講述真正有意義的故事(以及那些娛樂性故事),同時不斷提醒自己,工具本身不是故事。如果我們過分癡迷于Twitter或Facebook封閉的環(huán)形生態(tài)系統(tǒng),我們就會很容易忘記一些真正重要的事情,比如貧困率正在上升;社會階層固化,而且呈下行流動;數(shù)百萬美國人正陷入長期失業(yè)之中,歐洲和世界其他地方的失業(yè)者甚至更多;全球有4億人正在忍受極端貧困生活的折磨。另一方面,許多人正嘗試著解決這些問題,以改變我們的生活和社區(qū)。但我們往往忽視了這些充滿憐憫之心,設(shè)計新穎,極富創(chuàng)造力的偉大實例。

????當然,就如同任何一家媒體一樣,《赫芬頓郵報》團隊也在非常積極地利用社交媒體。但或許是因為我們的“社交”工作一直做得不錯,我希望我們也能夠、并且愿意看清它的本質(zhì)——社交媒體只是一個工具,并不是神奇的壯舉。

????驚奇感是人類生生不息和創(chuàng)造力的一大關(guān)鍵組成部分。技術(shù)是加強還是削弱了這種驚奇感?

????2013 was the year when meditation finally stopped being seen as vaguely flaky, vaguely new age-y, and fully entered the mainstream. It was also the year of CEOs coming out. Not as being gay, but as being meditators. Marc Benioff, the CEO of Salesforce, told the world that he has been meditating for 25 years. Ray Dalio, the founder of Bridgewater, the biggest hedge fund in the world told us that he has been meditating for over 40 years. Mark Bertolini, the CEO of Aetna, talked about how a skiing accident that left him with a broken neck led him to the rejuvenating practices of yoga and meditation. And these are just three of many.

????My best thinking occurs when I am walking. I was happy to read that one of your favorite phrases is solvitur ambulando— "It is solved by walking." Could you talk about the connection between walking, creativity and clear thinking? How could someone who works in a busy office harness the benefits of walking?

????There are many problems for which walking is the solution. In our culture of overwork, burnout, and exhaustion, how do we tap into our creativity, our wisdom, our capacity for wonder? Solvitur ambulando.

????A study led by University of Illinois researchers shows that walking three times a week for forty minutes at one's natural pace helps combat the effects of aging and increases brain connectivity and cognitive performance. So it's not just ruminative, creative thinking that's enhanced by walking -- our focused, get-things-done type of thinking is improved as well. And though he didn't have the science to back up his beliefs about the benefits of walking, Henry David Thoreau was onto this truth long ago. "Methinks that the moment my legs begin to move, my thoughts begin to flow."

????For those of us in busy offices, I highly recommend walking meetings. Silicon Valley executive Nilofer Merchant calls this the "walk the talk" method. If you've got to talk to someone in person, why not do it while walking? "What I love is that you're literally facing your problem or situation together when you walk side by side with someone," she said. "I love that people can't be checking e- mail or Twitter during walking meetings. You're awake to what's happening around you, your senses are heightened and you walk away with something office meetings rarely give you -- a sense of joy." How many times have you experienced a sense of joy in a stale conference room while half listening to an endless PowerPoint presentation? Between our minds and our legs, one of them is going to wander. Sit still and our minds want to ramble. Get up and start walking, and our minds can slow down and be more focused.

????"Going viral has gone viral." That sentence resonated. We've become enamored with spreading ideas fast and effortlessly to the point where we equate the quality of an idea with its "viral potential." You suggest that treating virality as a good in and of itself undermines the pursuit of creating quality content. As the founder of The Huffington Post, how do you balance the need for clicks and traffic with meaningful content that might not trend on Twitter or receive millions of view on YouTube?、

????Fetishizing "social" has become a major distraction. And we love to be distracted. I believe our job in the media is to use the social tools at our disposal to tell the stories that matter -- as well as the stories that entertain -- and to keep reminding ourselves that the tools are not the story. When we become too obsessed with our closed, circular Twitter or Facebook ecosystem, we can easily forget that poverty is on the rise, downward mobility is trending upward, millions of people in the United States and even more in Europe and around the world have fallen into chronic unemployment, and 400 million children around the world are living in extreme poverty. On the other side of the spectrum, too often we ignore the great instances of compassion, ingenuity, and innovation shown by people who are changing lives and communities by trying to address these problems.

????Of course, our team at HuffPost is as aggressive as any media outlet in using social media. But maybe because we've been doing "social" well for a while, I hope we are also able and willing to see it for what it is -- a tool, not a magical feat.

????The feeling of wonder is a key component to human flourishing and creativity. Does technology deepen or diminish the feeling of wonder?

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