最初,我們在社交媒體瀏覽的是好友的動態(tài)。后來有了網(wǎng)紅。如果馬克·扎克伯格說的是對的,那么在社交媒體動態(tài)中的下一個大事件將是人工智能生成的內(nèi)容。而且會有大量這樣的內(nèi)容。
周三,在Facebook母公司Meta召開的第三季度營收電話會議上,扎克伯格描述了未來的社交媒體動態(tài),并形容這是自然進化。
Meta CEO扎克伯格說道:“我認為我們會增加一個全新的內(nèi)容類別,那就是AI生成或AI總結的內(nèi)容,或者由AI以某種方式整合的現(xiàn)有內(nèi)容。我認為,對于Facebook和Instagram,還有Threads或其他類型的動態(tài)體驗而言,這將令人非常興奮?!?/p>
扎克伯格大力吹捧公司的Llama大語言模型以及由其支持的產(chǎn)品取得的成功,例如Meta AI聊天機器人目前每月的用戶超過5億。但扎克伯格表示,Llama模型將在Meta的業(yè)務中發(fā)揮日益重要的作用,包括服務企業(yè)客戶和廣告商的工具。
隨著AI工具的普及,社交媒體動態(tài)中的AI內(nèi)容將激增。扎克伯格指出,Meta內(nèi)部正在積極研究這些動態(tài)?!拔覀冮_始圍繞它們進行不同測試?!?/p>
他補充道:“我不知道我們能否確定哪些方面能夠成功,但有些東西確實很有前途。我非常有信心,在未來幾年內(nèi),這將成為一個重要的趨勢和應用之一?!?/p>
扎克伯格將AI動態(tài)這一類別描述為Facebook和Instagram等平臺的下一波熱門內(nèi)容。
扎克伯格提到了Facebook和Instagram等平臺最初推薦和精選用戶親朋好友的內(nèi)容的方法,Meta稱之為“連接”算法。后來這些平臺轉向基于互動的算法,推薦來自全平臺的內(nèi)容,主要是創(chuàng)作者和網(wǎng)紅的內(nèi)容,Meta會根據(jù)各種“信號”向個人用戶推送內(nèi)容。
下一個階段,也就是AI階段的跡象已經(jīng)顯現(xiàn)。
Facebook已經(jīng)是Meta旗下AI生成內(nèi)容(有時被稱為“AI垃圾”)日益普遍的平臺之一。據(jù)404 Media報道,該平臺上經(jīng)常會有一些奇怪的圖片,人們創(chuàng)作這些圖片的目的通常是為了能病毒式傳播,并從Facebook的創(chuàng)作者計劃中獲得收入,每個帖子每獲得1,000個贊可以產(chǎn)生高達10美元收入。
雖然這種內(nèi)容在Instagram上目前還不太常見,但似乎也在逐漸增多。新聞媒體User Mag的報告發(fā)現(xiàn),一個自稱是“奧斯汀第一餐廳”的賬號實際上并不存在。該賬號的所有內(nèi)容都是AI生成的,包括各種食物和人物的假照片,甚至還有一張AI生成的杰夫·貝索斯的圖片,聲稱來自亞馬遜(Amazon)的億萬富翁貝佐斯在餐廳吧臺后臺,因為“我們的一位廚師恰好是杰夫的朋友”。
盡管該賬號的主題完全是虛構的,且沒有披露所有內(nèi)容都由AI生成,但它仍然在運營。事實上,自從被曝出內(nèi)容均為虛構后,該賬號的粉絲數(shù)量增加了大約1萬個。(財富中文網(wǎng))
譯者:劉進龍
審校:汪皓
最初,我們在社交媒體瀏覽的是好友的動態(tài)。后來有了網(wǎng)紅。如果馬克·扎克伯格說的是對的,那么在社交媒體動態(tài)中的下一個大事件將是人工智能生成的內(nèi)容。而且會有大量這樣的內(nèi)容。
周三,在Facebook母公司Meta召開的第三季度營收電話會議上,扎克伯格描述了未來的社交媒體動態(tài),并形容這是自然進化。
Meta CEO扎克伯格說道:“我認為我們會增加一個全新的內(nèi)容類別,那就是AI生成或AI總結的內(nèi)容,或者由AI以某種方式整合的現(xiàn)有內(nèi)容。我認為,對于Facebook和Instagram,還有Threads或其他類型的動態(tài)體驗而言,這將令人非常興奮?!?/p>
扎克伯格大力吹捧公司的Llama大語言模型以及由其支持的產(chǎn)品取得的成功,例如Meta AI聊天機器人目前每月的用戶超過5億。但扎克伯格表示,Llama模型將在Meta的業(yè)務中發(fā)揮日益重要的作用,包括服務企業(yè)客戶和廣告商的工具。
隨著AI工具的普及,社交媒體動態(tài)中的AI內(nèi)容將激增。扎克伯格指出,Meta內(nèi)部正在積極研究這些動態(tài)?!拔覀冮_始圍繞它們進行不同測試?!?/p>
他補充道:“我不知道我們能否確定哪些方面能夠成功,但有些東西確實很有前途。我非常有信心,在未來幾年內(nèi),這將成為一個重要的趨勢和應用之一。”
扎克伯格將AI動態(tài)這一類別描述為Facebook和Instagram等平臺的下一波熱門內(nèi)容。
扎克伯格提到了Facebook和Instagram等平臺最初推薦和精選用戶親朋好友的內(nèi)容的方法,Meta稱之為“連接”算法。后來這些平臺轉向基于互動的算法,推薦來自全平臺的內(nèi)容,主要是創(chuàng)作者和網(wǎng)紅的內(nèi)容,Meta會根據(jù)各種“信號”向個人用戶推送內(nèi)容。
下一個階段,也就是AI階段的跡象已經(jīng)顯現(xiàn)。
Facebook已經(jīng)是Meta旗下AI生成內(nèi)容(有時被稱為“AI垃圾”)日益普遍的平臺之一。據(jù)404 Media報道,該平臺上經(jīng)常會有一些奇怪的圖片,人們創(chuàng)作這些圖片的目的通常是為了能病毒式傳播,并從Facebook的創(chuàng)作者計劃中獲得收入,每個帖子每獲得1,000個贊可以產(chǎn)生高達10美元收入。
雖然這種內(nèi)容在Instagram上目前還不太常見,但似乎也在逐漸增多。新聞媒體User Mag的報告發(fā)現(xiàn),一個自稱是“奧斯汀第一餐廳”的賬號實際上并不存在。該賬號的所有內(nèi)容都是AI生成的,包括各種食物和人物的假照片,甚至還有一張AI生成的杰夫·貝索斯的圖片,聲稱來自亞馬遜(Amazon)的億萬富翁貝佐斯在餐廳吧臺后臺,因為“我們的一位廚師恰好是杰夫的朋友”。
盡管該賬號的主題完全是虛構的,且沒有披露所有內(nèi)容都由AI生成,但它仍然在運營。事實上,自從被曝出內(nèi)容均為虛構后,該賬號的粉絲數(shù)量增加了大約1萬個。(財富中文網(wǎng))
譯者:劉進龍
審校:汪皓
First we had friends. Then we had influencers. And if Mark Zuckerberg is correct, the next big thing in our social media feeds will be AI generated content. Lots of it.
Zuckerberg described our future feeds during Facebook-parent company Meta’s third quarter earnings conference call on Wednesday, describing it as a natural evolution.
“I think were going to add a whole new category of content which is AI generated or AI summarized content, or existing content pulled together by AI in some way,” the Meta CEO said. “And I think that that’s gonna be very exciting for Facebook and Instagram and maybe Threads, or other kinds of feed experiences over time.”
Zuckerberg touted the company’s Llama large language model and the success of products it powers, such as the Meta AI chatbot that is now used by more than 500 million users every month. But Llama will increasingly play a role across Meta’s business, Zuckerberg said, including tools for business customers and advertisers.
As AI tools become more widespread, AI content will proliferate within social media feeds. Such feeds are actively being worked on inside Meta, Zuckerberg noted. “It’s something we’re starting to test different things around.”
“I don’t know if we know what’s exactly going to work really well yet, but some things are really promising,” he added. “I have high confidence that over the next several years, this will be one of the important trends and one of the important applications.”
Zuckerberg described the category as the likely next wave of content for platforms like Facebook and Instagram.
Zuckerberg noted how platforms like Facebook and Instagram started off recommending and curating content from a user’s friends and family, what Meta called its “connected” algorithm. The platforms then moved to an engagement-based algorithm, recommending content from all over the platforms, mostly from creators and influencers, which Meta targets to individual users based on various “signals.”
Signs of the next, AI phase are already out there.
Facebook is already one Meta platform where AI generated content, sometimes referred to as “AI slop,” is increasingly common. Strange images are often created with the goal of going viral and generating payments from Facebook’s creator program, which can be as high as $10 per 1,000 likes on a post, according to a report from 404 Media.
While such content has so far been less prevalent on Instagram, it appears to be on the way. A report by the newsletter User Mag found that an account claiming to be that of a restaurant touting itself as the “#1 restaurant in Austin” does not exist. The account is entirely AI generated content of various photos of fake food and people, even one post of a generated image of Jeff Bezos claiming the Amazon billionaire was “behind the bar” of the restaurant because “One of our chefs happens to be buds with Jeff.”
Despite the subject of the account being entirely fictional, and all of its content AI generated and not disclosed as such, it remains up. In fact, since it was revealed to be a fantasy, the account has gained about 10,000 new followers.