????近年來，美國風(fēng)投公司多被詬病在創(chuàng)新價(jià)值主張方面過于遲緩，在吸引更多優(yōu)質(zhì)的投資交易方面缺乏創(chuàng)造性地突破?；蛟S確實(shí)存在這種情況，但它們并不是全部。目前已經(jīng)很難再固守原有的方式，單靠資本競爭，爭奪那些最優(yōu)質(zhì)的公司時(shí)更是如此。另外，隨著社交網(wǎng)絡(luò)AngelList等事物的出現(xiàn)，口碑效應(yīng)放大，行業(yè)透明度提高，光靠名聲響已經(jīng)不夠，除非有真實(shí)、有影響力的各種活動(dòng)支撐。

????有些風(fēng)投公司多年來在這些方面頗有建樹，提供的一些計(jì)劃旨在為投資組合公司創(chuàng)造更多價(jià)值；或者自己建立項(xiàng)目，以創(chuàng)造性的方式吸引企業(yè)家和社區(qū)參與進(jìn)來?；蛟S是由于安德森-霍羅維茨（Andreessen Horowitz）這類風(fēng)投公司近來的投資已經(jīng)開始反思整個(gè)風(fēng)投-初創(chuàng)服務(wù)模式，過去一年此類計(jì)劃的推進(jìn)速度和程度得到了顯著提升。

????隨著2012年劃上句號，光過去三個(gè)月就有7項(xiàng)新的創(chuàng)新計(jì)劃值得關(guān)注：

????? Common Application （首輪資本公司）：為學(xué)生們提供單一的一站式申請表格，可藉此申請首輪資本公司投資組合中170家公司的實(shí)習(xí)生和長期職位。如果貴公司有能力篩選海量的申請者，你一定會(huì)樂于收到更多申請表格。

????? Cyber Monday Deals （首輪資本公司）：首輪資本公司投資組合中25家電子商務(wù)公司提供的所有“網(wǎng)購星期一特賣”（Cyber Monday deals）信息匯總。這是一個(gè)非常好的方式，既可以利用你的品牌，提高這些產(chǎn)品和服務(wù)的關(guān)注度，又可以在社區(qū)中創(chuàng)造更多熱點(diǎn)，切實(shí)幫助推動(dòng)投資組合公司的銷售額/收入增長。

????? Dorm Room Fund（首輪資本公司）：經(jīng)過費(fèi)城試點(diǎn)后，首輪資本撥出了50萬美元，擬投資于費(fèi)城地區(qū)一些大學(xué)的在校生或新近畢業(yè)生。這個(gè)計(jì)劃的新意在于，這個(gè)基金將由現(xiàn)實(shí)中的學(xué)生們負(fù)責(zé)經(jīng)營，進(jìn)行投資決策。這個(gè)基金未來將走向何方，特別是它將如何引起新酷公司的注意，從而為它們提供融資，值得關(guān)注。

????? GreylockU （格雷洛克）：與首輪資本的計(jì)劃類似，這是一個(gè)面向?qū)W生的門戶網(wǎng)站，學(xué)生們可以在這里發(fā)送簡歷給格雷洛克的50家投資組合公司。同樣，如果貴公司能處理更多的簡歷，這可以是一個(gè)獲得更多申請者的重要渠道。

????Venture capital firms have a reputation in some quarters for being too slow to innovate their value proposition, and for failing to think creatively around new ways of generating quality deal flow. That may be the case for some, but hardly for all. It's tough to sit pat on current ways of doing business and compete on just capital, especially for the best companies. Plus, with more transparency in the industry through things like AngelList and viral/social ways of amplifying word-of-mouth, reputation alone no longer suffices unless it is backed and substantiated by real and impactful activities.

????Some firms have competed for years along these dimensions, launching initiatives aimed at delivering more value to their portfolio companies or developing proprietary programs to engage with entrepreneurs and the community in creative ways. Perhaps as a result of the more recent investment by firms like Andreessen Horowitz in rethinking the whole VC-startup service model, the pace and extent of these efforts have stepped up considerably over the last year.

????As 2012 wraps up, here are seven new initiatives from the last three months alone that are interesting to note and/or worth watching:

????? Common Application (First Round Capital): A single, one stop application form for students to apply for internships and permanent positions at 170 First Round portfolio companies. If you're a company that has the ability to sort through the volume of candidates that this will generate, you're going to love seeing the additional flow.

????? Cyber Monday Deals (First Round Capital): An aggregation of all the Cyber Monday deals being offered by the 25 eCommerce companies in First Round's portfolio. What a great way to use your brand to bring attention to these offerings, build further buzz around them across the community and actually help drive sales/revenue at the companies.

????? Dorm Room Fund (First Round Capital): Piloted in Philadelphia, First Round has allocated $500K to be invested in current students or recent grads from Philadelphia-based universities. The additional twist is that it will be a student-run fund, where actual students make the investment decisions. This will be fun to watch develop, particularly around its ability to surface and fund cool new companies.

????? GreylockU (Greylock): Similar to First Round's initiative, a portal for students to send their resume for consideration at 50 Greylock portfolio companies. Again, if you're a company that can process the additional volume this could be an important additional channel for more candidates.