????Unlike Apple (AAPL), which reports unit sales to the SEC every three months, Amazon (AMZN) has never told investors how many Kindles it has sold. The best we have are guesses, like the estimate released Friday by IHS iSuppli that Amazon will ship 3.9 Kindle Fires this quarter compared with 18.6 million Apple iPads.
????The satisfaction ratings for iPads, however, are off the charts. The Kindle Fire? Not so much.
????Here are headlines of the top 10 one-star Kindle Fire reviews rated "most helpful."
????Total disappointment 773 of 967 people found the review helpful
????Does not open previously purchased Kindle Books 489 of 614 found helpful
????FRAUD on the Fire!! Deregister yours before it ships! 952 of 1,200 found helpful
????Content in the Cloud. Forget it. 417 of 524 found helpful
????I really wanted to like it - but it is not for me 350 of 446 found helpful
????Very Dissapointed with Kindle Fire and Customer Service 190 of 241 found helpful
????Using the Fire is frustrating and unpleasant experience 48 of 59 found helpful
????Very Disappointed 259 of 332 found helpful
????Open letter to Jeff Bezos 41 of 50 found helpful
????Returned the Kindle Fire after only one day 166 of 215 found helpful
????Eight of these 10 customers stated explicitly that they were returning their Kindle Fires, and a ninth sounded like he already had.
????Using 90% of the 13.3% one-star reviews as rough measure, this suggests that nearly half a million of the estimated 3.9 million Kindles to be shipped this quarter will be returned.
