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專欄 - 蘋果2_0

媒體:喬布斯是罪犯,三星是騙子

Philip Elmer-DeWitt 2014年05月07日

蘋果(Apple)公司內(nèi)部流傳著一個老笑話,那就是史蒂夫·喬布斯周圍是一片“現(xiàn)實扭曲力場”:你離他太近的話,就會相信他所說的話。蘋果的數(shù)百萬用戶中已經(jīng)有不少成了該公司的“信徒”,而很多蘋果投資者也賺得盆滿缽滿。不過,Elmer-DeWitt認為,在報道蘋果公司時有點懷疑精神不是壞事。聽他的應(yīng)該沒錯。要知道,他自從1982年就開始報道蘋果、觀察史蒂夫·喬布斯經(jīng)營該公司。
《紐約時報》一篇文章稱,喬布斯一貫違反反壟斷法,應(yīng)該死在監(jiān)獄里;而《名利場》則稱,沒有三星不敢拿過來用的專利,三星早就該勒令關(guān)門。這兩篇文章都出自大腕記者之手,在社交媒體上引發(fā)了瘋狂轉(zhuǎn)發(fā)。

????無情(甚至罪惡)的商業(yè)手段成為常規(guī)操作,蘋果(Apple)和三星(Samsung)也不例外。

????這是上周末兩篇獲得社交媒體廣泛轉(zhuǎn)發(fā)文章的核心內(nèi)容,其中一篇出自《紐約時報》(New York Times),另外一篇出自《名利場》雜志(Vanity Fair)。

????據(jù)因一系列揭露內(nèi)幕交易的報道而獲得1988年普利策獎(Pulitzer)的詹姆斯?斯圖爾特報道稱,史蒂夫?喬布斯本應(yīng)該死在獄中。據(jù)兩度獲得波卡獎(Polk)、因報道藥品臨床試驗獲2000年普利策獎提名的庫爾特?艾肯沃德報道稱,三星本應(yīng)在多年前就被勒令關(guān)門歇業(yè)。

????下面吊一吊大家的胃口:

????如果史蒂夫?喬布斯當今還活在世上,他是否應(yīng)當被關(guān)進監(jiān)獄?這個話題在反壟斷業(yè)界中引起了熱議,因為人們最近發(fā)現(xiàn),在硅谷享有盛名的蘋果公司聯(lián)合創(chuàng)始人喬布斯是“防止對手挖墻腳”陰謀的推手......喬布斯“一貫違反反壟斷法”,艾奧瓦大學(xué)(Iowa College of Law)法學(xué)院教授、反壟斷專家哈伯特?霍溫坎普(Herbert Hovenkamp)說:“我被他似乎心甘情愿去承擔的風(fēng)險驚呆了?!?- 《紐約時報》: 史喬布斯挑戰(zhàn)慣例,甚至法律。

????據(jù)不少法庭證詞和與三星合作的人士稱,無視競爭對手的專利對于這家韓國公司并不是什么不尋常的事情。而且,一旦被抓住把柄,它就采取與蘋果案件一樣的策略,反訴、拖延、敗訴、拖延、上訴,等到失敗不可避免之時,再進行和解?!盁o論專利權(quán)屬于誰,它們從來沒遇到過它們認為不能拿來用的專利,”一位曾為三星代理案件的專利律師山姆?巴克斯特說?!拔以恚ㄈ鸬潆娦殴荆哿⑿牛‥ricsson),如果事關(guān)他們的生計,他們就不會撒謊;而我代表三星時,如果事關(guān)他們的生計,他們肯定不會說實話?!?- 《名利場》:智能手機大戰(zhàn)

????每篇報道都近乎是在誹謗的刀尖上跳舞。艾肯沃德至少做了一些一手的報道。而斯圖爾特的文章在我看來就是炒冷飯。不過,你的觀點可能會不一樣。(財富中文網(wǎng))

????Ruthless -- perhaps criminal -- business tactics are the rule not the exception at Apple (AAPL) and Samsung.

????That's the take-home message from a pair of stories being widely re-tweeted this weekend, one from the New York Times, the other from Vanity Fair.

????According to James Stewart, who won a Pulitzer in 1988 for a series about insider trading, Steve Jobs ought to have died in jail. According to Kurt Eichenwald, two-time Polk winner and 2000 Pulitzer finalist for an investigation of medical clinical trials, Samsung should have been shut down years ago.

????A pair of appetizers:

????If Steve Jobs were alive today, should he be in jail? That's the provocative question being debated in antitrust circles in the wake of revelations that Mr. Jobs, the co-founder of Apple, who is deeply revered in Silicon Valley, was the driving force in a conspiracy to prevent competitors from poaching employees... Mr. Jobs "was a walking antitrust violation," said Herbert Hovenkamp, a professor at the University of Iowa College of Law and an expert in antitrust law. "I'm simply astounded by the risks he seemed willing to take." -- New York Times: Steve Jobs Defied Convention, and Perhaps the Law.

????According to various court records and people who have worked with Samsung, ignoring competitors' patents is not uncommon for the Korean company. And once it's caught it launches into the same sort of tactics used in the Apple case: countersue, delay, lose, delay, appeal, and then, when defeat is approaching, settle. "They never met a patent they didn't think they might like to use, no matter who it belongs to," says Sam Baxter, a patent lawyer who once handled a case for Samsung. "I represented [the Swedish telecommunications company] Ericsson, and they couldn't lie if their lives depended on it, and I represented Samsung and they couldn't tell the truth if their lives depended on it." -- Vanity Fair: The Great Smartphone War.

????Each piece is hatchet job that dances to the edge of libel. Eichenwald at least has done some fresh reporting. Stewart's story struck me as a rehash. Your mileage may vary.

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