中國人最愛iPhone 5S
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????如果蘋果公司（Apple）當初設(shè)計定價較低的iPhone 5C是著眼于擁有10多億手機用戶的中國市場（就像很多分析師認為的那樣），他們可能忘了把這個消息告訴中國人。 ????上周五蘋果公司最新推出的iPhone 5S和iPhone 5C在全球9個國家和地區(qū)開售。在這9個國家和地區(qū)中，中國對iPhone 5C的興趣最低。 ????移動應(yīng)用分析公司Localytics在新機發(fā)售后72小時后對2,000萬臺iPhone進行了調(diào)查，調(diào)查發(fā)現(xiàn)，全球范圍內(nèi)5S占新發(fā)售機型的78%，而在中國高達91%。
????“一個可能的解釋是，”報告稱，“新增的金色iPhone 5S對亞洲市場特別有吸引力?！?/p> ????英國是另一個極端；31%的英國消費者選擇購買定價較低的iPhone 5C。 ????“英國經(jīng)濟仍處在復(fù)蘇之中，”Localytics公司認為?！八麄儗Phone 5s的偏愛略低可能是因為消費者對成本更敏感。英國手機市場的補貼也比不上美國市場，也使得消費者先期支付的費用較高。” ????迄今為止，美國仍然是新iPhones手機最大的市場，占全球購買量的68%。參見下表：?? |
????If Apple (AAPL) designed the lower-cost iPhone 5C with the billion-plus Chinese mobile phone market in mind -- as many analysts opined -- someone forgot to tell the Chinese. ????Of the nine countries included in the launch of Apple's new iPhones Friday, none showed less interest in the iPhone 5C than China. ????A Localytics survey of 20 million iPhones conducted 72 hours after launch found that the split between the iPhone 5S and the iPhone 5C was 78% worldwide but 91% in China. ????"One possible explanation," the report suggested, was the "hoopla around the addition of the gold-colored iPhone 5s as a very attractive addition in particular for Asian markets." ????The U.K. came in at the other end of the spectrum; 31% of British buyers opted for the cheaper iPhone 5C. ????"With the economy in the U.K. still in recovery," Localytics suggested, "a slightly less strong affinity for the 5s could be the result of a more cost-conscious buyer. Subsidies also play less of a role in the U.K.'s phone market than in the US, making the upfront cost of phones higher for consumers." ????The U.S. remains the No. 1 market for the new iPhones by far, representing 68% of all purchases worldwide. See chart below:??? |
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????分析方法：“Localytics是全球領(lǐng)先的、專注于移動和網(wǎng)絡(luò)應(yīng)用的分析營銷平臺，覆蓋超過10億臺設(shè)備、20,000個應(yīng)用程序和5,000家客戶。Localytics每月處理500億數(shù)據(jù)點。對于這項研究，我們調(diào)查了全球2,000萬臺唯一iPhone手機，并按國家進行細分。研究時間段是從2013年9月20日iPhone 5S和iPhone 5C開售至本周一，即2013年9月23日?！?/span>?（財富中文網(wǎng)）?? |
????Methodology: "Localytics is the leading analytics and marketing platform for mobile and web apps across more than 1 billion devices, 20,000 apps and 5,000 customers. Localytics processes 50 billion data points monthly. For this study, we examined over 20 million unique iPhones and investigated the breakdowns by country. The timeframe for this study is all active iPhones from when the iPhone 5s and 5c were first released on September 20th, 2013 until Monday September 23rd, 2013."????? |
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