如果谷歌是求雨師，蘋(píng)果是什么？
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????本周二，科技博客Asymco的賀拉斯?德迪烏在Critical Path播客上發(fā)布了一則經(jīng)過(guò)編輯的錄音文字記錄，通過(guò)巧妙的隱喻描述了谷歌（Google）的商業(yè)模式。 ????德迪烏認(rèn)為，谷歌是一家這樣的企業(yè)：在密西西比河上拉起網(wǎng)，同時(shí)試圖通過(guò)增大水流量來(lái)使捕魚(yú)量最大化。為此，谷歌疏通河流盆地，使溪流改向，拆除現(xiàn)有水壩，反對(duì)新建水壩，還播云布雨。 ????這篇文章很有意思——旨在打破我們對(duì)谷歌非黑即白的印象——我推薦諸位都讀讀看。 ????此外，這篇文章還解釋了谷歌為何給一座座城市裝上寬帶，為何開(kāi)發(fā)出Android，以及免費(fèi)開(kāi)放Android可能帶來(lái)哪些意想不到的后果——例如允許Facebook通過(guò)Facebook Home打造上游網(wǎng)絡(luò)。 ????但這也提出了一個(gè)問(wèn)題，蘋(píng)果（Apple）的位置在哪里？Asymco的多位讀者也提出了自己的比喻：蘋(píng)果就像一位環(huán)保主義者，試圖保持水質(zhì)清潔。蘋(píng)果就像一個(gè)孵化場(chǎng)，嘗試培育出更優(yōu)良的魚(yú)類(lèi)。或者說(shuō)，蘋(píng)果就像一家制造商，生產(chǎn)更美味的魚(yú)食。 ????不過(guò)我對(duì)這些比喻都不太感冒。諸位有什么想法？（財(cái)富中文網(wǎng)） |
????Asymco's Horace Dediu on Tuesday posted an edited transcript of the part of his most recent Critical Path podcast in which he described Google's (GOOG) business model through an elaborate extended metaphor. ?? Think of the company, he suggested, as an enterprise that has strung nets across the mouth of the Mississippi and is trying to maximize the number of fish it catches by increasing the flow of water. To that end, it dredges river basins, redirects streams, knocks down existing dams, opposes new ones and seeds clouds to make it rain. ??? It's a lovely piece of work -- offered to get us beyond the view of Google as either good or evil -- and I encourage you to read it. ??? Among other things, it helps explain why the company is wiring whole cities with fiber, why it created Android and what the unintended consequences of giving it away might be -- such as allowing Facebook (FB) to lay down upstream nets with Facebook Home. ??? But it also raises the question of where Apple (AAPL) fits in. Several Asymco readers have tried to answer that with their own analogies: Apple is like an environmentalist, trying to keep the water clean. Apple is like a hatchery, trying to breed better fish. Apple as a manufacturer of sweeter-tasting fish food. ??? None of them quite work for me. Any ideas? |
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