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專欄 - 向Anne提問

投身公益,發(fā)揮余熱

Anne Fisher   2012年07月20日

Anne Fisher為《財(cái)富》雜志《向Anne提問》的專欄作者,這個(gè)職場專欄始于1996年,幫助讀者適應(yīng)經(jīng)濟(jì)的興衰起落、行業(yè)轉(zhuǎn)換,以及工作中面臨的各種困惑。
非營利性組織正在努力尋求具有敏銳商業(yè)技能的領(lǐng)導(dǎo)者。如果你擁有為公益事業(yè)籌資的志愿者經(jīng)驗(yàn),那你就是炙手可熱的人才。

????親愛的Annie:我在金融行業(yè)工作了27年,過去12年在一家成功的中型會計(jì)事務(wù)所擔(dān)任高級合伙人,我正在考慮“退休”并重新找一份有機(jī)會回饋社會的工作。過去幾年中,我在幾個(gè)當(dāng)?shù)胤怯越M織董事會工作過,而且也有一些籌資經(jīng)驗(yàn)。比如去年,我為本地美國防止虐待動物協(xié)會(ASPCA)募集了約20萬美元,用于資助我所在地區(qū)的動物收容所。但是真要找一份非營利性的正式工作我還真不知道該從何處著手。聽說非營利性組織準(zhǔn)備聘用商業(yè)人士,具體的招聘要求是什么呢?我應(yīng)該怎么定位自己,才能成為強(qiáng)有力的候選者呢?——熱心腸

????親愛的“熱心腸”:最近很多人都問了我類似的問題,這件事很有意思但并不令人意外。根據(jù)大都會人壽基金會(the MetLife Foundation)和非營利性網(wǎng)站Encore.org.的調(diào)查顯示,約有900萬嬰兒潮一代出生的人(現(xiàn)在44-70歲)已經(jīng)開始了回饋社會的“再就業(yè)”,預(yù)計(jì)還有約3,100萬人對此類工作感興趣。

????而且現(xiàn)在是行動的有利時(shí)機(jī)。許多非營利組織都在努力尋求經(jīng)驗(yàn)豐富的商業(yè)人士(而且比起以往,這些機(jī)構(gòu)也更愿意提供與營利性機(jī)構(gòu)不相上下的工資報(bào)酬)。休斯敦的獵頭公司Alexander Group 最近的一項(xiàng)調(diào)查顯示,自2007年以來61%的非營利組織已從商界聘任了管理人員,84%的非營利性組織表示,聘任的人員在新職位上如魚得水。

????Alexander Group總經(jīng)理珍妮?豪茲幫助非營利性組織招聘了許多高管和董事會成員,他說:“現(xiàn)在營利性組織和非營利性組織之間的界限已經(jīng)模糊了,我們預(yù)計(jì)將有更多的人在這兩個(gè)領(lǐng)域之間轉(zhuǎn)換職業(yè),這將為我們帶來機(jī)遇?!?/p>

????調(diào)查顯示,非營利性組織在招聘商界人士時(shí),最看重候選者在董事會的工作經(jīng)驗(yàn)以及籌資技能。過去5年中,超過一半(57%)的組織招聘了新的首席開發(fā)官(即募資負(fù)責(zé)人),排在第二名的是首席財(cái)務(wù)官和首席營銷官,約有45%的非營利性組織至少為其中一個(gè)職位聘請了人才。

????豪茲說:“經(jīng)濟(jì)衰退給非營利性組織帶來了巨大的沖擊,所以這些組織想要聘用那些擁有項(xiàng)目融資經(jīng)驗(yàn)的人士”(也就是像你這樣的人)。但籌資可沒有直接的企業(yè)版本,渴望申請首席開發(fā)官的職位就“需要走出去募資”。豪茲說:“選擇一個(gè)你非常熱愛的事業(yè),然后當(dāng)一名志愿者為這份事業(yè)募資。”

????豪茲補(bǔ)充說,現(xiàn)在也可以獲得這個(gè)領(lǐng)域的正式資格。在過去幾年中,越來越多的大學(xué)已經(jīng)開始提供相關(guān)課程和學(xué)位,如哥倫比亞大學(xué)(Columbia University)籌資管理的理科碩士學(xué)位,或是印第安納波利斯的印第安納大學(xué)慈善中心籌資學(xué)院(The Fund Raising School at Indiana University's Center on Philanthropy)提供的類似項(xiàng)目。

????豪茲建議:“在申請這類職位之前,盡量多向有經(jīng)驗(yàn)的人取經(jīng)?;I資有很多種形式,每種形式都需要不同的資質(zhì)和技能?!?/p>

????例如,擅長寫撥款申請的人可能難以辦好自行車馬拉松比賽這樣的慈善活動,反過來也一樣,而這兩種方式都與尋求“計(jì)劃給予”的捐款(即遺產(chǎn)規(guī)劃)大相徑庭。耗子說:“重要的是要確保了解某個(gè)非盈利組織籌資的運(yùn)作方式,以及自己是否擅長這種方式。不僅要成功,還要要做自己喜歡的事?!?/p>

????從何處著手尋找非營利性職位呢?可以試試以下在線資源:

? Encore Career Finder—通過搜索這個(gè)網(wǎng)絡(luò)可找到超過500萬個(gè)再就業(yè)職位

? Commongood Careers — 這是一個(gè)關(guān)于非營利性組織高管和中層管理空缺職位的小型精選數(shù)據(jù)庫

? Nonprofit Professionals Advisory Group — 這是一家搜索公司,發(fā)布非營利性組織中的精選職位

? Opportunity Knocks —這是一個(gè)非營利性求職平臺,信息非常生動且全面

? Bridgestar —這個(gè)網(wǎng)站列出了非營利性組織的空缺職位和崗位列表,以及從商界跳槽到非營利性組織的各類資訊

????祝你好運(yùn)!

????Dear Annie: After 27 years in finance, the last 12 as a senior partner in a successful midsized accounting firm, I'm thinking about "retiring" and trying to find work that gives something back to the community. I have served on a couple of local nonprofit boards over the years, and have some fundraising experience too. For instance, last year, I ran a series of events for the local ASPCA that raised about $200,000 to support a no-kill animal shelter in my town.

????But when it comes to looking for an actual job in the nonprofit world, I'm not sure where to start. I've heard that nonprofits are looking to hire businesspeople, but what specifically are these organizations seeking, and how should I position myself to be a strong candidate? — Hoping to Help

????Dear H.H.: It's interesting how many people have asked me some variation of this question lately -- but perhaps not surprising: About 9 million Baby Boomers (ages 44 to 70) have already launched "encore careers" with a social purpose, and an estimated 31 million more are interested in doing likewise, according to a study by the MetLife Foundation and nonprofit Encore.org.

????Moreover, the timing for such a move seems propitious. Many nonprofits are actively seeking seasoned businesspeople (and, increasingly, they're willing to offer salaries that are closer to for-profit pay than in the past. A recent survey by Houston-based executive recruiters The Alexander Group says that, since 2007, 61% of nonprofits have hired executives from the business world, and 84% of those organizations report that these hires have adjusted to their new jobs "extremely well."

????"The boundaries between for-profit and not-for-profit have been blurring for a while now," says Alexander Group managing director Jane Howze, who has done many executive and board searches for nonprofits. "We expect that opportunities to move between the two sectors will keep growing."

????In bringing businesspeople on board, nonprofit hiring managers look for volunteer board experience and fundraising skill above all, the survey found. More than half (57%) have hired a new chief development officer (read: head fundraiser) in the past five years, with chief financial officers and chief marketing officers tied for second place: about 45% of nonprofits have hired one or both.

????"The economic downturn has hit nonprofits particularly hard, which explains the emphasis on recruiting people who" -- like you -- "have a proven track record of raising money for a cause," Howze notes. Alas, fundraising has no direct corporate equivalent, so anyone hankering to apply for a job as chief development officer "needs to go out and do it," Howze says. "Pick a cause you're passionate about and volunteer to run a fundraising drive."

????It's also possible now to get some formal credentials in the field, Howze adds. In the past few years, more and more colleges have started offering courses and degrees like Columbia University's M.S. in fundraising management, or a similar program at The Fund Raising School at Indiana University's Center on Philanthropy in Indianapolis.

????"But before you go after this kind of job, talk with as many people as you can who are already doing it," Howze advises. "Fundraising takes many different forms, and each one calls for different aptitudes and skills."

????Someone who's good at writing grant applications, for instance, may struggle with organizing a charity bike-a-thon, or vice versa, and both are in turn quite different from soliciting "planned giving" -- that is, estate planning -- donations: "It's important to make sure you understand how a given nonprofit raises its money, and whether you have a knack for that particular approach. You want to succeed, and you also want to love what you do."

????As for where to start looking for nonprofit job openings, these online resources are a good place to start:

? Encore Career Finder — Scours the Internet to find more than 5 million "encore-friendly" job listings

? Commongood Careers — A small, selective database of executive and middle management openings at nonprofits

? Nonprofit Professionals Advisory Group — A search firm that posts select senior positions at nonprofits

? Opportunity Knocks — A lively and comprehensive nonprofit job board

? Bridgestar — Listings for board openings and jobs at nonprofits, plus information on making the transition from the business world.

????Good luck!

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