iPad領(lǐng)跑，平板電腦銷量今年有望翻番
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????2010年和2011年，蘋果公司（Apple）一直占據(jù)著平板電腦市場的主導(dǎo)地位。市場研究公司高德納（Gartner）估計，在可預(yù)見的未來這一格局也不會有太大變化。 ????這家研究公司周二發(fā)布的報告預(yù)計，2012年平板電腦的終端用戶銷量將達到1.189億臺，較2011年激增98%。 ????雖然來自安卓系統(tǒng)平板電腦的競爭加劇，并且預(yù)期還將推出Windows 8系統(tǒng)的平板電腦，但高德納預(yù)計在這個快速增長的市場中蘋果公司的市場占有率只會小幅下降，從2011年的66.6%降至2012年的61.4%。 ????“盡管PC廠商和手機制造商也希望能分得一杯羹，并進軍平板電腦市場，但迄今為止，除了蘋果和其iPad之外，成功的案例十分有限，”高德納研究副總裁卡羅琳娜?米蘭尼西稱?！半S著廠商們竭力展開價格競爭，無論是硬件、還是產(chǎn)品鏈都出現(xiàn)了很大的差異化，庫存不斷累積，但事實上全球只有6,000萬臺設(shè)備真正到達了消費者手中。這種狀況2012年初也沒有什么改觀，因為新iPad的推出重新定義了熱銷產(chǎn)品的標準。” ????譯者：早稻米 |
????When it comes to tablet computers, a market Apple (AAPL) dominated in 2010 and 2011, Gartner expects more of the same for the foreseeable future. ????In a report issued Tuesday, the research firm projected tablet sales to end users to reach 118.9 million units in 2012, up 98% from 2011. ????In the face of growing competition from the makers of Google (GOOG) Android tablets and the anticipated arrival of devices built on Microsoft's (MSFT) Windows 8, Gartner expects Apple's share of the rapidly growing market to take only a minimal hit, easing from 66.6% in 2011 to 61.4% in 2012. ????"Despite PC vendors and phone manufacturers wanting a piece of the pie and launching themselves into the media tablet market, so far, we have seen very limited success outside of Apple with its iPad," said Carolina Milanesi, research vice president at Gartner. "As vendors struggled to compete on price and differentiate enough on either the hardware or ecosystem, inventories were built and only 60 million units actually reached the hands of consumers across the world. The situation has not improved in early 2012, when the arrival of the new iPad has reset the benchmark for the product to beat." |
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