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專欄 - 財(cái)富書簽

美國右翼卷土重來的秘密

Scott Cendrowski 2012年01月17日

《財(cái)富》書簽(Weekly Read)專欄專門刊載《財(cái)富》雜志(Fortune)編輯團(tuán)隊(duì)的書評,解讀商界及其他領(lǐng)域的新書。我們每周都會(huì)選登一篇新的評論。
本周,作家兼記者斯考特?森德羅維斯基向大家介紹《可憐的億萬富豪》,這本書是托馬斯?弗蘭克為自由主義陣營扔出的最新炸彈。

????寫到這里,弗蘭克還拿右翼電視評論明星格倫?貝克打趣了一番。貝克在電視熒屏上歇斯底里的表演久負(fù)盛名,弗蘭克對此不惜筆墨。此外,他還抽出時(shí)間來解構(gòu)了貝克的虛構(gòu)類暢銷書《奧弗頓之窗》(The Overton Window)。書中,一位進(jìn)步主義公關(guān)大將愛上了一位信仰保守主義的女孩。小說中還提及了政府運(yùn)作的拘留所——一些保守主義者曾經(jīng)擔(dān)心奧巴馬政府2009年的時(shí)候曾有意修建此類設(shè)施。

????事后,在一個(gè)并不適合虛構(gòu)的場合,貝克告訴讀者,聯(lián)邦緊急事務(wù)管理署(FEMA)的一名前主管確實(shí)提出過這樣的建議??捎行┦聦?shí),他卻只字不提:涉及此事的FEMA前主管是羅納德?里根一位顧問的密友,而他之所以提出上述緊急計(jì)劃,是為了應(yīng)對反戰(zhàn)示威者。

????作為一名作家,弗蘭克的強(qiáng)項(xiàng)在于,他能從自由主義的視角來分析保守陣營的策略。在其2004年暢銷書《堪薩斯怎么了?》(What's the Matter with Kansas)中,他描述了共和黨戰(zhàn)略家的絕招:利用反墮胎和抨擊平權(quán)法案等社會(huì)議題拉攏美國藍(lán)領(lǐng),使其罔顧自己的經(jīng)濟(jì)利益,投票給共和黨人。

????然而,弗蘭克對茶黨的分析卻沒有這么成功。他喋喋不休地抱怨茶黨集會(huì)的金錢意味,但不知道他到底要說明什么問題。他還不厭其煩地向讀者傾訴該運(yùn)動(dòng)商業(yè)努力的細(xì)節(jié),指責(zé)其茶黨香煙每盒售價(jià)125美元,而印著盤旋響尾蛇標(biāo)志的旗幟也要賣40美元(另外還要加上運(yùn)費(fèi))??墒牵粋€(gè)政治團(tuán)體通過銷售紀(jì)念品來籌集資金,這又有什么錯(cuò)呢?

????弗蘭克尖銳的嚴(yán)辭有時(shí)令人厭煩,他的盲點(diǎn)同樣令人不安。對于自由主義陣營對茶黨民粹主義的回應(yīng),他鮮有提及。此外,他還忽視了華爾街運(yùn)動(dòng),卻揪著一年多前就從??怂剐侣勁_(Fox News)離職的格倫?貝克不放,使自己的書顯得有些過時(shí)。

????總而言之,弗蘭克希望金融危機(jī)之后能出現(xiàn)一場新版羅斯福新政,可事實(shí)并非如此,故而大失所望。他的新書或許使其他感到失望的自由主義者欣慰。這本書同樣也為其他一些人理清了頭緒,這些人看著形形色色共和黨總統(tǒng)候選人,深感困惑,:“這一切到底是怎么發(fā)生的?”

????譯者:小宇

????On this point, Frank riffs entertainingly on right-wing TV icon Glenn Beck. Besides detailing Beck's famous on-screen hysterics, Frank takes time to deconstruct Beck's fictional bestseller The Overton Window, in which a progressive PR flak falls for a conservative girl. The novel includes references to government-run internment camps that some conservatives feared the new Obama administration was constructing in 2009.

????In a non-fiction afterward, Beck tells readers that a former director of the Federal Emergency Management Agency (FEMA) had actually proposed the idea. He neglects to mention that the FEMA director in question was a close friend of an advisor to Ronald Reagan, and that the emergency scheme was proposed as a way of dealing with antiwar protesters.

????Frank's strength as an author has been dissecting right-wing political tactics from a liberal perspective. In his 2004 best seller, What's the Matter with Kansas, he described how Republican strategists persuaded blue-collar Americans to vote against their own economic interests using social rallying cries like abortion and affirmation action.

????Frank's analysis of the Tea Party is less successful. He rails, with no clear point, about the moneyed interests at Tea Party rallies. He also overwhelms the reader with details of the movement's commercial efforts, citing a $125 box of Tea Party cigars and a $40 (plus shipping) flag covered with the coiled rattlesnake emblem. But why is it wrong for a political movement to raise money by selling promotional products?

????Frank's strident rhetoric can be wearying, and so can his blind spots. There's scant reference to the liberal reaction to the Tea Party's populism. He dates himself by ignoring the Occupy Wall Street movement and by writing obsessively about Glenn Beck, who stepped down from his Fox News post more than a year ago.

????In essence, Frank expected a new New Deal to emerge after the financial crisis and was unhappy when it failed to emerge. His book will delight other disappointed liberals. But it's also a road map for everyone who wonders, while watching the hodgepodge of Republican presidential candidates: How the heck did all this happen?

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