《華爾街日報(bào)》Facebook上市報(bào)道炒冷飯
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????2011年6月13日 ????CNBC財(cái)經(jīng)頻道：“據(jù)知情人士透露，社交網(wǎng)站Facebook很可能將于2012年第一季度上市，屆時(shí)其估值可能會(huì)超過1,000億美元。Facebook是全世界最受關(guān)注的未上市公司之一?！?/p> ????2011年6月28日 ????《華爾街日報(bào)》“交易周報(bào)”（Deal Journal）博客：“幾個(gè)月來，投行人士們擠破了Facebook位于帕洛阿爾托總部的門，希望能在這家社交網(wǎng)絡(luò)公司進(jìn)行首次公開募股之前，向其推銷服務(wù)。Facebook預(yù)計(jì)將于明年春季上市，估值可能會(huì)達(dá)到1,000億美元，華爾街的大銀行都希望能從中分得一杯羹?！?/p> ????2011年7月14日 ????《華爾街日報(bào)》：“如今，根據(jù)Facebook股票在二級市場的交易價(jià)計(jì)算，其估值約為840億美元。有些人認(rèn)為，如果Facebook明年上市，其市值可能達(dá)到1,000億美元?！?/p> ????2011年9月14日 ????《紐約時(shí)報(bào)》（NY Times）：“據(jù)知情人士周三透露，該公司仍計(jì)劃于明年上半年公開上市?！?/p> ????2011年9月18日 ????商業(yè)內(nèi)幕：“一位與Facebook雇員關(guān)系密切的消息人士昨天向我們發(fā)郵件稱，該公司員工之間流傳的小道消息是‘Facebook將很快提交S-1上市申請文件，最早可能下個(gè)月就提交?！?/p> ????更重要的是，昨天的那篇報(bào)道顯然充滿了不確定性。文章稱，F(xiàn)acebook首席執(zhí)行官馬克?扎克伯格“尚未作出任何最終決定”，該公司也沒有正式選定投行。那么這篇新聞到底新在何處？ ????好吧，我理解“Facebook 上市”重磅標(biāo)題的商業(yè)價(jià)值，它可以帶來巨大的流量，讓之前不關(guān)注此事的人紛紛轉(zhuǎn)發(fā)相關(guān)鏈接（況且還有我這種人會(huì)專門為此寫一篇文章——我知道這很有諷刺意味）。但是，在Facebook切實(shí)采取措施推進(jìn)上市進(jìn)程之前，我們就不能消停一點(diǎn)，少發(fā)點(diǎn)這類報(bào)道嗎？最起碼，能不能別給那些炒冷飯的家伙捧場幫腔？ ????譯者：小宇 |
????? June 13, 2011 ????CNBC: "Facebook, the social-networking site that is one of the most closely-watched private companies in the world, is likely to go public by the first quarter of 2012, say people familiar with the matter, at a valuation that could be pegged at north of $100 billion." ????? June 28, 2011 ????WSJ Deal Journal blog: "Investment bankers have been knocking on Facebook Inc.'s Palo Alto doors for several months already, pitching their wares to the social networking company, ahead of an initial public offering. The event is expected to happen next spring at a possible valuation of $100 billion. Wall Street's big banks all want a piece of it." ????? July 14, 2011 ????WSJ: "Today, transactions of Facebook stock on private marketplaces value it at about $84 billion. Some people believe that if Facebook goes public next year, it will trade at a $100 billion valuation" ????? September 14, 2011 ????NY Times: "The company is still planning to go public in the first half of next year, people close to the matter said on Wednesday." ????? November 18, 2011 ????Business Insider: "A source close to Facebook employees emailed us yesterday to say that the rumor flitting from employee to employee is that 'a Facebook S-1 filing is coming really soon. Possibly as soon as next month.'" ????Moreover, yesterday's story is explicitly indefinite. It says that Facebook CEO Mark Zuckerberg "hasn't made any final decisions," nor has Facebook formally selected bankers. So what is new here? ????Look, I understand the business value of a big "Facebook IPO" headline. It drives pageviews and gets link love from those who weren't previously paying attention (and, yes, I recognize the irony of this very post). But could we put a moratorium on these sorts of stories until Facebook actually takes a specific step toward listing? Or, at the very least, stop hyping those who rehash old information. |
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