平板市場第2把交椅爭奪戰(zhàn)
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????不知何故，調研機構NPD集團周二發(fā)布了一篇新聞稿，報道了除市場巨無霸——蘋果（Apple）iPad外的平板電腦在美國的銷量。 ????NPD行業(yè)分析部副總裁史蒂芬?貝克稱：“如果審視除蘋果以外的平板電腦市場，有許多知名品牌正在爭奪老二的位置。根據(jù)NPD消費者跟蹤服務的數(shù)據(jù)，在已購買非蘋果平板電腦的消費者中，76%的甚至根本沒有考慮過iPad。這種現(xiàn)象表明，許多消費者正在尋找iPad的替代品，這對于其它平板電腦制造商而言無疑是好機會。” ????或許如此吧，雖然這個機會究竟有多大并無定論。 ????雖然蘋果并未公布美國單一市場的銷售數(shù)字，不過在過去9個月，該公司總共已售出超過2,500萬部iPad，銷售額達到157.5億美元。 ????2011年前10個月，iPad的競爭對手在美國市場僅僅銷售了120萬部平板電腦，銷售額為5.15億美元。 |
????For reasons known only unto itself, the NPD group saw fit Tuesday to issue a press release reporting on U.S. sales of tablets excluding the market's 400-pound gorilla: Apple's (AAPL) iPad. ????"If you look at the tablet market without Apple there are a number of high-profile brands vying for that number two spot," said NPD vice president of industry analysis Stephen Baker. "According to NPD's Consumer Tracking Service, 76 percent of consumers who purchased a non-Apple tablet didn't even consider the iPad, an indication that a large group of consumers are looking for alternatives, and an opportunity for the rest of the market to grow their business." ????Well, maybe, although how big an opportunity that represents is open for debate. ????Apple doesn't break out U.S.-only sales figures, but in the last 9 months it sold more than 25 million iPads and took in $15.75 billion. ????In the first 10 months of 2011 the iPad also-rans sold a total of 1.2 million tablets in the U.S. and took in only $415 million in retail revenue. |
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????此外，調研機構ChangeWave在周一發(fā)布報告指出， 進入11月，在iPad之外，唯一真正引起消費者興趣的平板電腦是亞馬遜（Amazon）Kindle Fire，不過NPD的報告并未將其涵蓋在內。 ????ChangeWave的新聞稿補充道：“重要的是，除了（亞馬遜Kindle Fire和）三星（Samsung）蓋世（Galaxy）平板電腦（4%）外，沒有任何一家廠商能夠獲得超過1%消費者的青睞?！?/p> ????雪上加霜的是，當然在蘋果看來則是錦上添花，ChangeWave的調查基本是在第一波Kindle Fire測評發(fā)布之前總結的。請點擊此處查看相關測評文章。 ????譯者：項航 |
????Moreover, the only tablet besides the iPad that was generating any real consumer interest in November, according to a ChangeWave survey released Monday, was Amazon's (AMZN) Kindle Fire -- a device not included in NPD's report. ????"Importantly," the ChangeWave press release added, "with the exception of the Samsung Galaxy Tab (4%) no other manufacturer is garnering more than 1% of future tablet demand among consumers." ????Making matters worse -- or better, from Apple's point of view -- is the fact that the ChangeWave survey was largely concluded before the first wave of Kindle Fire reviews appeared. See here for how those turned out. |
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