聽喬布斯講石頭的故事
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????在這段失而復(fù)得的70分鐘采訪錄像中，史蒂夫?喬布斯面對(duì)羅伯特?克林格利的提問(wèn)確實(shí)展現(xiàn)出了獨(dú)特的魅力。這段視頻原本是美國(guó)公共廣播公司（PBS）1996年特別節(jié)目《書呆子的勝利》（Triumph of the Nerds）的錄像素材，一度以為已經(jīng)丟失。本周，這段錄像將原汁原味、不加編輯地登陸全美Landmark Theaters院線。 ????這段采訪中我最喜歡的部分是喬布斯對(duì)“你認(rèn)為產(chǎn)品開發(fā)什么最重要?”這個(gè)問(wèn)題的回答。他對(duì)約翰?斯卡利時(shí)代的蘋果（Apple）表示了理解，并講述了一個(gè)有關(guān)一罐石頭的故事。 ????真正讓蘋果公司蒙受傷害的是在我離開（蘋果）后，約翰?斯卡利犯了一個(gè)非常嚴(yán)重的錯(cuò)誤。這個(gè)錯(cuò)誤就是認(rèn)為，好的想法就是完成了90%的工作。只要告訴別人，“我有個(gè)絕妙的想法，”他們自然就會(huì)行動(dòng)起來(lái)，付諸實(shí)施。 ????問(wèn)題是從絕妙的想法到偉大的產(chǎn)品需要有出色的技藝保證。隨著我們推進(jìn)這個(gè)絕妙的想法，想法本身也會(huì)發(fā)生變化，不斷成長(zhǎng)。它不會(huì)一成不變，隨著想法得到細(xì)化和完善，我們會(huì)了解到更多的東西。而且，我們還會(huì)發(fā)現(xiàn)必須要做出很多折衷和取舍。有些事情電子技術(shù)就是達(dá)不到，有些事情塑料達(dá)不到。要么是因?yàn)椴Ａн_(dá)不到。要么是因?yàn)楣S做不到。要么是機(jī)器人做不到。 ????設(shè)計(jì)產(chǎn)品就像是同時(shí)把5,000件東西放在腦子里，然后用全新的、不同的方式將它們組合起來(lái)，最后獲得想要的東西。而且，每天我們都會(huì)有新發(fā)現(xiàn)，可以用略微不同的方式將它們組合起來(lái)，這也許意味著新的問(wèn)題，也許意味著新的機(jī)會(huì)。 |
????Steve Jobs really turned on the charm for Robert X. Cringely in the newly rediscovered 70 minute interview shot for Cringely's 1996 PBS special "Triumph of the Nerds" and being prepared, in unedited form, for theatrical release next week. ????My favorite part part is when Jobs answers the question "What's important to you in the development of a product?" with a dig at John Sculley's Apple (AAPL) and a parable about a can of rocks: ????You know, one of the things that really hurt Apple was after I left John Sculley got a very serious disease. It's the disease of thinking that a really great idea is 90% of the work. And if you just tell all these other people "here's this great idea," then of course they can go off and make it happen. ????And the problem with that is that there's just a tremendous amount of craftsmanship in between a great idea and a great product. And as you evolve that great idea, it changes and grows. It never comes out like it starts because you learn a lot more as you get into the subtleties of it. And you also find there are tremendous tradeoffs that you have to make. There are just certain things you can't make electrons do. There are certain things you can't make plastic do. Or glass do. Or factories do. Or robots do. ????Designing a product is keeping five thousand things in your brain and fitting them all together in new and different ways to get what you want. And every day you discover something new that is a new problem or a new opportunity to fit these things together a little differently. |
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