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專欄 - 從華爾街到硅谷

IPO亮起黃燈,F(xiàn)acebook暫不上市

Dan Primack 2011年08月25日

Dan Primack專注于報(bào)道交易和交易撮合者,從美國(guó)金融業(yè)到風(fēng)險(xiǎn)投資業(yè)均有涉及。此前,Dan是湯森路透(Thomson Reuters)的自由編輯,推出了peHUB.com和peHUB Wire郵件服務(wù)。作為一名新聞工作者,Dan還曾在美國(guó)馬薩諸塞州羅克斯伯里經(jīng)營(yíng)一份社區(qū)報(bào)紙。目前他居住在波士頓附近。
從一份會(huì)議議程能否看出Facebook何時(shí)打算(或不打算)上市?

????六月份時(shí),有人對(duì)我說(shuō)Facebook計(jì)劃在勞動(dòng)節(jié)(美國(guó)的勞動(dòng)節(jié)是九月份的第一個(gè)星期一—譯注)前申請(qǐng)首次公開(kāi)募股。這些人的消息來(lái)源是一位“Facebook內(nèi)部人士”。自那以來(lái),我已經(jīng)從不下6位線人那兒,聽(tīng)到上述傳聞的不同版本。不幸的是,這些人都不愿說(shuō)出他們所謂的“內(nèi)部人士”是誰(shuí),所以我也無(wú)法求證。更成問(wèn)題的是,他們提到的IPO時(shí)間總是距離“現(xiàn)在”90天——不論這個(gè)“現(xiàn)在”是六月份還是昨天。

????所以我已經(jīng)習(xí)慣性的忽略這類傳言,特別是鑒于一直到明年5月份都沒(méi)有任何激勵(lì)性得監(jiān)管政策促使Facebook上市。此外,我仍然認(rèn)為,F(xiàn)acebook將一直保持私營(yíng)身份,只要美國(guó)國(guó)會(huì)能在今年休會(huì)之前修改500名股東這一規(guī)則(美國(guó)證券交易委員會(huì)相關(guān)法規(guī)規(guī)定,非上市公司的股東數(shù)量一旦超過(guò)了499就必須對(duì)外公布公司財(cái)務(wù)狀況——譯注)。

????現(xiàn)在,我們有理由相信這家社交網(wǎng)站至少在12月之前不會(huì)提交S-1上市申請(qǐng)。

????Facebook的首席運(yùn)營(yíng)官謝莉爾?桑德博格預(yù)計(jì)將在11月底召開(kāi)的Business Insider Ignition大會(huì)上發(fā)言。假如Facebook屆時(shí)申請(qǐng)上市,那她絕不會(huì)同意在這次大會(huì)上露面。

????美國(guó)證券交易委員會(huì)(SEC)并未禁止申請(qǐng)上市公司的高管公開(kāi)發(fā)言,但是他們的言論將受到嚴(yán)格的審查。任何可能被視為搶跑的行為都是被禁止的。此外,關(guān)于公司的任何評(píng)論必須與Facebook上市登記文件中的表述完全一致。哪怕桑德博格只說(shuō)錯(cuò)了一個(gè)收入或用戶數(shù)字,F(xiàn)acebook將被迫修正申請(qǐng)文件,并重新發(fā)布。因此,申請(qǐng)上市期間,公司律師一般建議公司高管保持靜默,除非確是因?yàn)闃I(yè)務(wù)需要(比如公司推出了新產(chǎn)品等)。

????所以,別指望Facebook會(huì)在今后90天內(nèi)申請(qǐng)上市。然而,這之后的90天就說(shuō)不準(zhǔn)了。

????譯者:項(xiàng)航

????In June, someone told me that Facebook planned to file for its IPO before Labor Day. Their source was a "Facebook insider." Since then, I've heard variations on the same hearsay by no fewer than six different sources. Unfortunately, none of them will identify their "insiders" for confirmation. More problematic is that the time horizon always seems to be 90 days from "now" -- no matter whether "now" is June or yesterday.

????So I've routinely ignored such rumors, particularly since Facebook doesn't face any regulatory incentive to go public until next May. Plus, I continue to think that Facebook will stay private indefinitely, so long as Congress eviscerates the 500-shareholder rule before adjourning for the year.

????And now we have good reason to believe that the social network won't file its S-1 before December at the earliest.

????Sheryl Sandberg, Facebook's chief operating officer, is scheduled to speak at the Business Insider Ignition conference at the end of November. There is simply no way she would have agreed to this appearance if she expected her company to be in registration at the time.

????The SEC does not specifically prohibit executives on in-registration companies from speaking in public, but such statements come under extraordinary scrutiny. Anything that could be viewed as front-running would be off-limits, as would any company-specific comments that don't match up exactly to the information in Facebook's registration documents. Were she to misstate a revenue or user figure, the company would be forced to issue an amended filing. It's the reason that company counsel generally tells in-registration execs to stay quiet, unless there is a compelling business case to speak (new product launch, etc.).

????So don't expect Facebook to file for its IPO within the next 90 days. The 90 days after that, however, are fair game.

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