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不走尋常路:從女工程師到英國(guó)風(fēng)投女王

不走尋常路:從女工程師到英國(guó)風(fēng)投女王

Donna Fenn 2015年02月25日
艾琳?博比奇曾是一名軟件工程師,任職于蘋果、雅虎等大公司。但她發(fā)現(xiàn),硅谷正變得越來(lái)越封閉,于是她遠(yuǎn)赴英國(guó),轉(zhuǎn)戰(zhàn)風(fēng)投界。現(xiàn)在她參與創(chuàng)建的Passion Capital公司已經(jīng)迅速發(fā)展為英國(guó)頂級(jí)風(fēng)投。

????艾琳?博比奇是倫敦最具影響力的風(fēng)險(xiǎn)投資家之一。這位來(lái)自美國(guó)的女性開(kāi)創(chuàng)了一條有違常規(guī)的職業(yè)發(fā)展道路。她是一名訓(xùn)練有素的軟件工程師,在硅谷積累了豐富的技術(shù)經(jīng)驗(yàn),曾經(jīng)先后供職于多家世界最知名的科技公司,其中包括蘋果、雅虎和太陽(yáng)微系統(tǒng)公司。但在2004年,為了“迫使自己走出舒適區(qū)”,博比奇毅然前往倫敦,成為Skype最早的一批員工之一。

????后來(lái),她與兩位合伙人一起成立了Passion Capital公司。它現(xiàn)已成為倫敦頂級(jí)的風(fēng)險(xiǎn)投資公司之一,但三位創(chuàng)始人其實(shí)都沒(méi)有傳統(tǒng)的金融業(yè)背景。作為一名風(fēng)險(xiǎn)投資家,博比奇采用了一種特立獨(dú)行的做法,宣稱她不會(huì)給“ 令人討厭的人”投資,她還為頗具爭(zhēng)議的約會(huì)應(yīng)用Lulu(這款應(yīng)用允許女性對(duì)男性評(píng)分)提供巨額資金支持。日前在接受《財(cái)富》官網(wǎng)采訪時(shí),她暢談了自己的職業(yè)歷程、投資方式,以及她為何最看重創(chuàng)業(yè)者的激情。

????問(wèn):是什么激勵(lì)你前往倫敦,成為一名風(fēng)險(xiǎn)投資家?

????我在硅谷度過(guò)了不平凡的十年。但我卻感覺(jué)硅谷正在變得越來(lái)越封閉。我認(rèn)為,自己或許應(yīng)該進(jìn)入“真實(shí)的世界”,或至少更廣闊的世界,于是我把目光投向倫敦。我很幸運(yùn)地收到了Skype和音樂(lè)識(shí)別軟件Shazam的工作邀請(qǐng),我選擇了Skype。我希望與瘋狂的夢(mèng)想家一起共事。

????后來(lái),我開(kāi)始與幾位創(chuàng)建Ambient Sound Investments投資公司的原Skype工程師們合作,就這樣,我“一不小心”就成為一名風(fēng)險(xiǎn)投資家。我們?cè)趥惗剡M(jìn)行了四筆投資,其中有三筆是與斯蒂芬?格萊恩澤爾(他后來(lái)成為Passion Capital的合伙人之一)合作的。斯蒂芬和我意識(shí)到,我們或許可以在創(chuàng)業(yè)者/團(tuán)隊(duì)/初創(chuàng)公司身上找到類似的特質(zhì),并為其估值,于是我們開(kāi)始談?wù)摵献鳎⒃趥惗爻闪⒘艘患倚⌒惋L(fēng)投基金。

????問(wèn):你和另外兩位創(chuàng)始人羅伯特?迪哥希羅與斯蒂芬?格萊恩澤爾都有創(chuàng)業(yè)經(jīng)歷,這些經(jīng)歷對(duì)于你的投資方式有何影響?

????我們認(rèn)為,我們可以更好地評(píng)估和理解創(chuàng)業(yè)者,有能力為創(chuàng)業(yè)者增添運(yùn)營(yíng)和戰(zhàn)略價(jià)值。

????在進(jìn)行投資時(shí),我們總是會(huì)考慮假如我們還是經(jīng)營(yíng)者,希望與什么樣的風(fēng)險(xiǎn)投資者合作。我們?cè)?009年建立了一個(gè)聯(lián)合辦公場(chǎng)所,然后開(kāi)始融資,最終于2011年3月份啟動(dòng)價(jià)值6000萬(wàn)美元的風(fēng)險(xiǎn)投資基金Passion Capital。

????當(dāng)時(shí),我們是東倫敦(創(chuàng)業(yè)者聚集的地區(qū),現(xiàn)在被稱為“科技城”)唯一的風(fēng)投公司。因?yàn)樵跉v史上,金融家們大多集中在梅菲爾區(qū)或倫敦的其他地區(qū)。我們也是唯一一家在聯(lián)合辦公場(chǎng)所運(yùn)營(yíng)的倫敦風(fēng)險(xiǎn)投資公司——我們與另外十個(gè)或十二個(gè)團(tuán)隊(duì)共同使用這個(gè)開(kāi)放空間。

????我們也是全世界第一家使用簡(jiǎn)明英語(yǔ)風(fēng)險(xiǎn)投資協(xié)議的公司,并且我們不向投資公司重復(fù)收取任何法律費(fèi)用,其實(shí)幾乎沒(méi)有任何費(fèi)用。

????問(wèn):你能否解釋一下在確定符合投資條件的創(chuàng)業(yè)者時(shí)所遵循的標(biāo)準(zhǔn)?

????我們當(dāng)然會(huì)驗(yàn)證他們的創(chuàng)業(yè)計(jì)劃,他們希望解決的問(wèn)題,以及他們是否理解執(zhí)行計(jì)劃所需的能力。但我們也會(huì)關(guān)注一些軟性技能,比如萬(wàn)丈雄心背后的動(dòng)機(jī)。

????我發(fā)現(xiàn),每一位優(yōu)秀的創(chuàng)業(yè)者都心懷抱負(fù),這讓他們充滿干勁。他們可能會(huì)遭遇極端的困難。招聘、解雇、組建團(tuán)隊(duì)、應(yīng)對(duì)挑戰(zhàn)和障礙、與更大的競(jìng)爭(zhēng)對(duì)手競(jìng)爭(zhēng)等,會(huì)讓他們承受巨大的壓力。因此,創(chuàng)業(yè)者必須擁有百折不撓的意志力,才能度過(guò)最艱難的階段。

????問(wèn):這是你投資Lulu的原因嗎?

????與我們的大多數(shù)投資一樣,我們之所以投資Lulu,是基于其創(chuàng)始人亞歷山德拉?莊的實(shí)力、雄心和愿景。她真的很杰出。最初,她希望為女性創(chuàng)建一個(gè)“安全私密的在線平臺(tái)”,彼此之間進(jìn)行交際和互動(dòng),談?wù)撊穗H關(guān)系、財(cái)務(wù)、教育、工作或其他任何話題。

????但這個(gè)平臺(tái)正式推出后,所有內(nèi)容和互動(dòng)幾乎都集中在與男性約會(huì)這個(gè)話題上。于是,與其他天才創(chuàng)始人一樣,亞歷山德羅根據(jù)用戶的反饋,對(duì)最初的計(jì)劃進(jìn)行了修改,致力于針對(duì)這一特定需求提供最佳用戶體驗(yàn),于是便有了這款極受歡迎的應(yīng)用。

????現(xiàn)在美國(guó)幾乎四分之一的女大學(xué)生都在使用Lulu,它也在努力成為涉及不同話題、產(chǎn)品和主題的平臺(tái),提供與這些話題相關(guān)的內(nèi)容、交易和服務(wù)——最終又回到了亞歷山德羅當(dāng)初的愿景,我很期待她的愿景實(shí)現(xiàn)的那一天。

????Eileen Burbidge, one of London’s most influential venture capitalists, is an American who built her career by going against convention. A software engineer by training, she earned her chops in Silicon Valley working for some of the world’s most prestigious tech companies, including Apple, Yahoo and Sun Microsystems. But then, she moved to London in 2004 to “push my comfort zone,” becoming one of Skype’s earliest employees.

????From there, she and two partners launched Passion Capital, a venture capital firm. It became one of London’s top VC firms — despite the fact that none of the cofounders have a traditional finance background. As a VC, Burbidge has taken a somewhat maverick approach, declaring she won’t invest in “jerks” and backing Lulu, a controversial dating app that allows women to rate men. She recently spoke to Fortune.com about her professional journey, her approach to investment and why she values passion above all else.

????Q: What inspired you to move to London and become a venture capitalist there?

????The ten years I was in Silicon Valley were phenomenal. However, Silicon Valley began to feel very insular to me. I thought it would be useful to get out “into the real world” or at least the wider world and I looked towards London. I was fortunate enough to secure job offers from both Skype and Shazam, and I went for Skype. I wanted to work with people who were crazy visionaries.

????I became an “accidental” VC in that I started working with the former Skype engineers who founded Ambient Sound Investments. We made four investments in London, three of which ended up being with Stefan Glaenzer [who became one of her Passion Capital partners.] Stefan and I realized we probably identify and value similar traits in founders/teams/startups, and so we started talking about working together and raising our own micro VC fund in London.

????Q: Given that you and your cofounders, Robert Dighero and Stefan Glaenzer, all have startup experience, how has that shaped your approach as VCs?

????We’d like to think that we’re able to assess and relate better to entrepreneurs and are better equipped to add operational and strategic value.

????We basically conduct ourselves [as the kind of company] we’d like to partner with if we were still operators ourselves. We started by establishing a co-working space in 2009 and then we were able to raise, close, and launch our $60 million fund, Passion Capital, in April 2011.

????At that time, we were the only London-based VC firm in East London (where the entrepreneurs are, now sometimes referred to as “Tech City”) as opposed to Mayfair or the other areas of London which is where financiers were historically located. And we were the only London VC with a co-working space — an open plan that we share with ten to twelve teams at any given time.

????We were also the first VC in the world to use a Plain English term sheet and to not re-charge any legal fees to our companies (no fees to a cap, literally no fees whatsoever).

????Q: Can you explain the criteria you use when deciding whether to back an entrepreneur?

????Of course we look to validate the proposition they’re planning, the problem they’re trying to solve, and their ability to understand the requirements to execute a plan. But we also look for even softer skills such as the motivation behind their ambition.

????What I’ve found is that every great entrepreneur has some driving ambition that fuels them. There will be extreme hardships. It’s super stressful to hire people, fire people, build a team, push through challenges and barriers, compete with larger players. So there has to be something that is emotionally anchored, deep-rooted and which will drive that founder through their most difficult days.

????Q: Is that why you invested in Lulu?

????Like most of our other investments, we invested in Lulu based on the strength, ambition and vision of its founder, Alexandra Chong, who is an absolute tour de force. Her original vision was to create a platform and “safe and private place online for women” to connect and interact with one another — whether it be about relationships, finances, education, work or any other topics.

????The key conclusion after its initial launch was that nearly all of the content and interactions focused exclusively on dating and guys. So as a consequence and like any genius founder, Alexandra seized on that user feedback and whittled the proposition down to offer the best user experience to address that demand — and that’s led to the massively popular app we have today.

????Now used by one out of every four college women in the US, Lulu is on its way to becoming a platform for providing content, transactions and services around a broad-range of topics, products and subject areas — coming full circle back to delivering on Alexandra’s vision which I’ll be excited to see.

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