????這里有一個簡單的竅門，能讓你修改、創(chuàng)建內容，同時不用冒任何風險。直接進入該條目的“對話”頁面（維基百科的每個頁面都有一個討論區(qū)），而不要直接進入文章頁面，然后陳述一下你希望修訂該條目的內容及原因。你需要向網上社區(qū)交待自己的身份以及與該公司的關系，如果你所陳述的事實和信息源可靠，他們很可能會采納你的意見。

????如果你想編輯某條內容，可以提出申請，在申請中清楚列出第三方可靠信息源的鏈接，并注明想要在維基頁面上直接引用的語句。維基編輯會確保這些內容采用的是中立口吻，然后將其轉變?yōu)榭稍诰S基頁面上瀏覽的代碼。甚至還可以請求編輯創(chuàng)建一個關于你的頁面，只要你提供知名媒體的相關報道，并確保你的請求符合維基的編輯方針。不過要知道，沒人會為你創(chuàng)建刻意吹捧的內容。

3. 以其人之道還治其人之身

????如果一些懷有惡意的人或心懷不滿的員工利用他們對維基百科規(guī)則的了解對你誹謗中傷怎么辦？我的回答可能會引起爭議（畢竟，我是個媒體推手），那就是：以其人之道，還治其人之身。

????維基百科是個嚴苛的網上社區(qū)，擁有一套讓人困惑的規(guī)則。但是請記住，他們還有這么一條表述清楚的規(guī)則：忽略所有規(guī)則。有時候，你不得不打破規(guī)則，以求獲得公平的對待。沒錯，我要奉勸你的是，你可能得在自己或他人的頁面上秘密上傳一些內容，確保事實真相得以公開。如果你這么做了，請掩蓋好所有痕跡，而且不要太貪心，只需要修正那些不實內容即可。市面上有一些幫人搞定維基問題的公司。我不會推薦它們任何一家，但是確實有這樣的公司存在。

????我有無數令人膽戰(zhàn)心驚的故事可以和大家分享——從一些公司雇傭第三方來控制競爭對手的維基頁面，到持有偏見的編輯故意歪曲他們所憎惡的人物或公司，不一而足。有一次，我受人所托，全面修改一位公眾頗為關注的演藝明星的維基頁面。結果不到一周后，就有一家知名小報對這位藝人進行了整整6頁的報道，大篇幅照搬了我們在維基頁面上用到的溢美之詞。我驚出一身冷汗，生怕這件事變成一樁丑聞。但所幸事情并未如此發(fā)展，沒人注意到這個記者不光照搬了維基百科上的構思，還大段大段地抄襲了其中的文字。

????你必須要掌控自己的維基頁面，否則就有可能像我的朋友那樣陷入尷尬的境地。我的一位朋友不久前被一份全國性大報的記者提問道：“據維基百科稱，您是一位失敗的編劇。這是真的嗎？”

????雷恩?霍立德是《相信我，我在撒謊：一位媒體推手的自白》（Trust Me, I'm Lying: Confessions of a Media Manipulator）一書（http://trustmeimlying.com/）的作者。他是一位專為作家和品牌服務的媒體戰(zhàn)略專家。

????譯者：清遠

????Here's a simple trick to improve your entries or make one without doing anything risky. Go to the Talk page of the entry rather than the article itself (every Wikipedia page has a Discussion section) and post your thoughts on what you'd like fixed. You need to tell the community who you are and your affiliation with the company, but if the facts and sources are on your side, they may listen.

????If there is a specific edit you want, post a request for that edit. In your request, clearly lay out links to third-party, reliable sources, and provide direct quotations from those sources that will be used for a Wikipedia page. A Wikipedia editor will help ensure that those edits are written in a neutral tone and turned into code viewable on the Wikipedia page.You can even request that another editor create a page about you, provided that you include notable press and steer them in the right direction. But remember, no one will do puff piece for you.

3. Fight fire with fire

????What do you do when a hater or a disgruntled employee uses their knowledge of the rules of Wikipedia to slander and defame you? My answer may be controversial (I am, after all, a media manipulator): Fight fire with fire.

????Wikipedia is a tough community with confusing rules. But remember they also have this clearly stated rule: Ignore All Rules. Sometimes you have to break the rules to get your fair shake. Yes, I am saying you may have to surreptitiously post on your page or other pages to make sure the truth gets out. If you do this, cover your tracks, don't get greedy, and fix only what is untrue. There are a few firms out there who can take care of Wikipedia problems discretely. I won't recommend any, but they are out there.

????I can share a million horror stories from companies paying firms to control their competitors' Wikipedia pages to biased editors out to define the people or companies they hate. I once handled the overhaul of one high-profile starlet's Wikipedia page, and that was followed less than a week later by a six-page spread in a big tabloid that so obviously used our positive and flattering language from Wikipedia that I was almost scared it would be its own scandal. But it wasn't. No one noticed that the reporter had essentially ripped off Wikipedia for not only his story ideas.

????You have to control your page. Otherwise, you risk putting yourself in the awkward position a friend of mine found himself in when he was recently asked the following question by a national newspaper reporter: "So, according to Wikipedia, you're a failed screenwriter. Is that true?"

????Ryan Holiday is the author of Trust Me, I'm Lying: Confessions of a Media Manipulator (Portfolio; http://trustmeimlying.com/). He is a media strategist for authors and brands.