在上周二美國(guó)眾議院的聽(tīng)證會(huì)上，谷歌（Google）首席執(zhí)行官桑德?tīng)枴てげ橐恋淖C詞幾乎滴水不漏，但他可能并未回應(yīng)為什么有人在搜索“白癡”時(shí)，美國(guó)總統(tǒng)唐納德·特朗普的照片會(huì)在搜索結(jié)果的前列出現(xiàn)。

皮查伊在眾議院司法委員會(huì)（House Judiciary Committee）的面前解釋道，公司不會(huì)“手動(dòng)干預(yù)”搜索結(jié)果，這些結(jié)果都是基于對(duì)網(wǎng)頁(yè)內(nèi)容的獲取。

皮查伊表示：“我們?nèi)缃駷槟谌魏螘r(shí)候輸入的關(guān)鍵詞提供搜索服務(wù)，我們谷歌公司已經(jīng)在索引中獲取并儲(chǔ)存了數(shù)十億的網(wǎng)絡(luò)頁(yè)面副本。我們獲得關(guān)鍵詞，將其與網(wǎng)頁(yè)匹配，并根據(jù)超過(guò)200個(gè)信號(hào)對(duì)它們進(jìn)行排序。”

他補(bǔ)充道：“相關(guān)性、新鮮度、流行度，以及其他人如何使用它，這些因素都有影響。以此為基礎(chǔ)，在任何給定的時(shí)間里，我們會(huì)嘗試為該查詢(xún)找到最佳的搜索結(jié)果?！?/p>

眾議院委員會(huì)舉辦此次聽(tīng)證會(huì)，是為了探討谷歌的搜索結(jié)果是否存在政治傾向。在皮查伊對(duì)佐伊·洛夫格倫（加利福尼亞州-民主黨代表）的問(wèn)題給出解釋之前不久，拉瑪爾·史密斯（得克薩斯州-共和黨代表）曾聲稱(chēng)擁有“無(wú)可辯駁”的證據(jù)表明谷歌刻意打壓保守派的搜索結(jié)果。

根據(jù)以往記錄，“白癡”的搜索結(jié)果中出現(xiàn)大量特朗普的照片，是因?yàn)榈谌綄?duì)總統(tǒng)使用了“谷歌炸彈”。類(lèi)似的情況曾在前美國(guó)總統(tǒng)喬治·W·布什的身上出現(xiàn)過(guò)。The Verge指出，2000年代中期，每當(dāng)搜索“慘敗”的時(shí)候，都會(huì)出現(xiàn)布什的照片。（財(cái)富中文網(wǎng)）

譯者：嚴(yán)匡正

Perhaps lost amid Google CEO Sundar Pichai’s relatively unscathed testimony to Congress on last Tuesday were questions about when someone searches for the word “Idiot,” photos of President Donald Trump appear high in the results.

Speaking in front of the House Judiciary Committee, Pichai explained that the company doesn’t “manually intervene” in search results, and instead search results are based on crawling the content of web pages.

“We provide search today for any time you type in a keyword. We, as Google, have gone out and crawled and stored copies of billions of their pages in our index, and we take the keyword and match it against the pages and rank them based on over 200 signals,” Pichai said.

“Things like relevance, freshness, popularity, how other people are using it. And based on that, you know, at any given time, we try to find the best results for that query,” he added.

The House committee held the hearing to discuss whether Google’s search results are politically slanted. Shortly before Pichai’s explanation, which was prompted by a question from Rep. Zoe Lofgren (D-CA), Rep. Lamar Smith (R-Texas) had claimed to have “irrefutable” evidence that Google was suppressing conservative search results.

For the record, that “idiot” search result page was due to third-parties’ “Google bombing” the president. Something similar was done to President George W. Bush. In the mid-2000s, Bush’s photo showed up whenever you searched for “miserable failure,” The Verge notes.