今年的NBA總決賽,又是這兩位商業(yè)大佬之爭
金州勇士隊和克里夫蘭騎士隊,連續(xù)第四年在NBA總決賽會師。這將是一場籃球技術(shù)和意志品質(zhì)的對決,而同時呢,也是兩位商業(yè)大佬之間上演的好戲。 毫無疑問,能把球隊帶進(jìn)總決賽,兩隊的老板和總經(jīng)理都有很高的商業(yè)運(yùn)作能力,不過現(xiàn)在我們談點(diǎn)別的——2018年度的NBA總決賽將是兩位商業(yè)大佬間的對決,他們是勒布朗·詹姆斯和凱文·杜蘭特。你以為我會說斯蒂芬·庫里,對不對? 當(dāng)然,庫里和詹姆斯發(fā)起的將是另一層面的對決——兩隊的超級球星、招牌球員之間的對決——而要談到球員搞投資,杜蘭特明顯強(qiáng)過他的隊友們。如果非要說回到籃球,那也別忘了,杜蘭特可是上屆NBA總決賽的MVP。 還是談生意經(jīng)吧,杜蘭特和詹姆斯在商業(yè)投資方面可謂完美。詹姆斯在2011年花了650萬美元收購了英超利物浦足球俱樂部2%的股份,最近這一股份價值增長了大約5倍。利物浦俱樂部今年打進(jìn)了歐冠決賽,根據(jù)ESPN預(yù)測,詹姆斯的股份大約價值3200萬美元。 詹姆斯令人側(cè)目的投資還不止這些。當(dāng)蘋果公司(Apple)在2014年斥資30億美元收購Beats by Dre(譯注:美國一錄音設(shè)備品牌)時,詹姆斯輕松賺取3000萬美元,據(jù)信這是職業(yè)運(yùn)動員迄今為止收取的最大一筆股權(quán)現(xiàn)金收益。在這之前,詹姆斯和他的商業(yè)伙伴馬弗里克·卡特投了100萬美元給烈焰披薩連鎖店(Blaze Pizza chain),這筆投資現(xiàn)在估值4500萬美元。 詹姆斯的對手杜蘭特,他的投資收益又如何呢?這位9屆全明星球員,搬到舊金山灣區(qū)后的生活可謂順風(fēng)順?biāo)?,他成立了自己的硅谷?chuàng)業(yè)公司——杜蘭特公司(the Durant Company)。該公司投資了多個科技公司比如Postmates和Acorns,還投資了娛樂、酒店和餐飲等行業(yè)。一篇《紐約時報》(New York Times)的報道甚至稱杜蘭特本人為“硅谷最火的初創(chuàng)公司”。 杜蘭特還有其他一些投資,比如數(shù)字貨幣公司Coinbase 、披薩店P(guān)ieology -和共享單車LimeBike-。杜蘭特公司對初創(chuàng)企業(yè)的早期投資金額一般在25萬至100萬美元。就像把公司準(zhǔn)確定位在硅谷一樣,杜蘭特對ESPN談到,搬到灣區(qū)后的生活讓自己的投資和商業(yè)學(xué)習(xí)都容易多了?!拔矣袧櫋た淀f(谷歌和PayPal的早期投資人)和本·霍羅威茨(安德森·霍羅威茨風(fēng)險投資公司(Andreessen Horowitz)的聯(lián)合創(chuàng)始人)這樣的導(dǎo)師,我有克里斯·萊昂斯(安德森·霍羅威茨風(fēng)險投資公司總管)這樣的朋友,我只需要跟他們吃吃飯,一起玩一玩,就學(xué)到了很多?!倍盘m特說。 周四晚,杜蘭特和詹姆斯這兩位殿堂級的球員,將為籃球最高榮譽(yù)而戰(zhàn)。詹姆斯已經(jīng)連續(xù)第8年打進(jìn)總決賽,將努力爭取第4枚總冠軍戒指。杜蘭特會力爭再次成為總決賽MVP,這位NBA最高效的投手的職業(yè)生涯,或?qū)⒃偬硇抡隆? 球場勝敗尚未可知,而他們留在身后的財富卻已清晰:不論總決賽誰贏誰輸,杜蘭特和詹姆斯在商業(yè)上的成功投資,已確保他們即便退役后也富得流油。(財富中文網(wǎng)) 譯者:Hank |
For the fourth consecutive year, the Golden State Warriors and Cleveland Cavaliers will meet in the NBA Finals in what promises to be a battle of skill, grit and, yes, entrepreneurship. Of course, each team’s owner and general manager possesses a level of business acumen to make it this far, but let’s narrow our focus a bit. The 2018 NBA Finals will be an entrepreneurship battle between LeBron James and Kevin Durant. You thought I was going to say Stephen Curry, didn’t you? Curry and James will wage another battle — the battle of each team’s superstars, the faces of the franchises — but when it comes to investment, Durant appears to have an edge on his teammate. And, if we really want to stick to the game itself, Durant is the reigning NBA Finals MVP. But anyway, back to business, Durant and James have both proven to be immaculate businessmen. The latter recently grew his investment in Liverpool Football Club by roughly five times thanks to a 2% stake he acquired for $6.5 million in 2011. With the English soccer team recently reaching the Champions League Final, that stake is now said to be worth approximately $32 million, according to ESPN. James’ impressive portfolio doesn’t stop there. He made a cool $30 million-plus when Apple acquired Beats by Dre for $3 billion in 2014. It’s believed to be the biggest equity cash payout for a pro athlete, well, ever. And before that, James and business partner Maverick Carter sank $1 million into the Blaze Pizza chain, which is now worth an estimated $45 million. How about James’ opponent, Durant? The nine-time all-star has cozied up to life in the Bay Area, so much so that he founded his own Silicon Valley start-up, the Durant Company. The venture has investments in tech companies such as Postmates and Acorns, as well as a number of entertainment developments and hotel and restaurant properties. A New York Times profile called Durant himself “Silicon Valley’s hottest start-up.” Some of Durant’s other investments include Coinbase (digital currency), Pieology (pizza) and LimeBike (bike-share). The Durant Company usually throws in $250,000 to $1 million during the early stages. Just like the company’s positioning among Silicon Valley, Durant told ESPN that his dealings and education in business became a lot easier once he came to the Bay. “I have mentors like Ron Conway [early-stage Google and PayPal investor] and Ben Horowitz [co-founder of Silicon Valley venture capital fund Andreessen Horowitz] and good friendships with guys like Chris Lyons [chief of staff for Andreessen Horowitz]. I mean, you just go to dinner with these guys, hang out with them.” On the court, Durant and James come Thursday night will look to cement their legacies among the best to ever play the game. James is vying for his fourth NBA title in his eighth straight appearance in the Finals. Durant will seek yet another Finals MVP in a career that has established him as one of the NBA’s most prolific scorers ever. But another legacy seems to be pretty clear: no matter what happens in these Finals, Durant and James are making enough smart investments to make sure they’ll have plenty of money post-NBA. |