星期天的第90屆奧斯卡頒獎(jiǎng)典禮電視直播持續(xù)近4小時(shí)，最終投票選出的獲獎(jiǎng)?wù)邘缀鯖](méi)有任何懸念。不過(guò)這一晚上最沒(méi)有懸念的，就是這場(chǎng)好萊塢星光熠熠的頒獎(jiǎng)禮延續(xù)了多年來(lái)收視率走下坡的趨勢(shì)。

媒體評(píng)估服務(wù)公司尼爾森的初期數(shù)據(jù)顯示，2018年的奧斯卡收視率可能是有史以來(lái)最低的一次。根據(jù)尼爾森公布的信息，上周日奧斯卡頒獎(jiǎng)典禮直播的家庭隔夜收視率為18.9 %，與去年電視直播的22.4%相比下降16%。（尼爾森的家庭收視率數(shù)據(jù)測(cè)算的是公司計(jì)量市場(chǎng)中收看特定節(jié)目或事件的家庭。）

去年的奧斯卡頒獎(jiǎng)典禮吸引了大約3,290萬(wàn)電視觀眾，這是自2008年喜劇演員喬恩·斯圖爾特主持以來(lái)人數(shù)最少的一次。2008年的觀眾人數(shù)為3,180萬(wàn)。據(jù)報(bào)道，盡管昨晚的頒獎(jiǎng)典禮收視率可能大幅下滑，觀眾人數(shù)或許低于2,900萬(wàn)，但2008年的奧斯卡頒獎(jiǎng)典禮收視率仍是歷史最低。

奧斯卡頒獎(jiǎng)典禮由美國(guó)廣播公司負(fù)責(zé)轉(zhuǎn)播，該公司旗下的深夜脫口秀主持人吉米·基梅爾在過(guò)去兩年連續(xù)主持奧斯卡頒獎(jiǎng)典禮。2017年典禮接近尾聲時(shí)，發(fā)生了最佳影片的信封烏龍事件，受到廣泛爭(zhēng)議。從不受歡迎的主持人，到過(guò)于冗長(zhǎng)的電視直播，再到入圍者的左傾言論，這些都被認(rèn)為是頒獎(jiǎng)禮收視率走低的因素。

2018年奧斯卡收視率繼續(xù)下滑的其中一個(gè)原因在于，今年的最佳影片提名中票房大片數(shù)量微乎其微。該項(xiàng)提名中票房收入最高的當(dāng)屬場(chǎng)面激烈的二戰(zhàn)電影《敦刻爾克》（Dunkirk，全球5.25億美元票房），它在主要獎(jiǎng)項(xiàng)上成績(jī)不佳，最終獲得了奧斯卡最佳電影剪輯、最佳音效剪輯、最佳混音效果三個(gè)獎(jiǎng)項(xiàng)。主要候選影片中票房收入第二高的是贏得2.55億美元票房的《逃出絕命鎮(zhèn)》（Get Out），該片為導(dǎo)演兼編劇獎(jiǎng)編劇喬丹·皮爾贏得了最佳原創(chuàng)劇本獎(jiǎng)，成為周日晚上最受熱議的獎(jiǎng)項(xiàng)之一。

我們幾乎可以肯定地說(shuō)，奧斯卡近年收視率下降的主要因素是電視觀眾快速改變的觀看習(xí)慣。越來(lái)越多的人選擇在網(wǎng)上（包括社交媒體）觀看自己最喜歡的內(nèi)容直播，而不是電視直播。值得一提的是，尼爾森的初期收視數(shù)據(jù)不包括數(shù)字和移動(dòng)收視率（不過(guò)ABC只允許訂閱了有線電視和網(wǎng)上電視直播的用戶觀看昨晚的奧斯卡頒獎(jiǎng)典禮直播）。

格萊美的收視率今年下降了24%，超級(jí)碗的收視率也創(chuàng)下7年來(lái)的新低，擁有一流劇本的網(wǎng)劇收視率僅占10或15年前收視率榜首劇集的一小部分。這已經(jīng)成為了一個(gè)利基市場(chǎng)。正如托尼·索普拉諾所說(shuō)，形勢(shì)正在下行。

——馬克·哈里斯（@MarkHarrisNYC）2018年3月5日

頒獎(jiǎng)典禮和體育賽事等的現(xiàn)場(chǎng)直播的收視率近幾年一直在持續(xù)下滑，但這并未撼動(dòng)它們?cè)陔娨暪?jié)目上的霸主地位。去年，奧斯卡頒獎(jiǎng)禮收視率雖跌至九年來(lái)新低，卻仍是收視率排名第四的電視節(jié)目，僅次于第51屆超級(jí)碗和國(guó)家橄欖球聯(lián)盟的兩場(chǎng)冠軍賽。（財(cái)富中文網(wǎng)）

更新：尼爾森（Nielsen）的官方數(shù)據(jù)顯示，美國(guó)廣播公司（ABC）第90屆奧斯卡頒獎(jiǎng)典禮的電視直播平均只有2,650萬(wàn)觀眾收看，比去年減少20%，創(chuàng)下奧斯卡頒獎(jiǎng)典禮收視率的歷史最低。

譯者：嚴(yán)匡正?

The telecast for the 90th Academy Awards on Sunday dragged on for almost four hours and, in the end, Oscar voters picked few surprise winners. But, perhaps the least surprising result of the night was the fact that television ratings for Hollywood’s most glamorous evening continued their years-long decline.

Early numbers from media measurement service Nielsen show that the 2018 Oscars ratings may have been some of the lowest ever recorded. Nielsen reported an 18.9 overnight household rating for Sunday’s Oscars broadcast, which marks a rating drop of 16% from the 22.4 rating produced by last year’s telecast. (Nielsen’s household ratings measure the percentage of homes in the company’s metered markets watching a specific program or event.)

Last year’s Oscars telecast ultimately drew about 32.9 million total TV viewers, which was the smallest Academy Awards audience since 2008, hosted by comedian Jon Stewart, attracted 31.8 million viewers. The 2008 Oscars were reportedly the event’s lowest-rated telecast ever, though last night’s show looks like its ratings could come in significantly lower, potentially below 29 million viewers.

Host network ABC’s own late-night talk show host Jimmy Kimmel hosted the event each of the past two years, including during the much talked-about Best Picture envelope snafu at the end of the 2017 awards. Any number of factors are often blamed for a low-rated award show, from an unpopular host to an unnecessarily long telecast or even nominees’ left-leaning politics.

One reason already being offered for the latest dip in Oscars ratings is the fact that this year’s crop of Best Picture nominees featured few, if any, box-office blockbusters. In fact, the highest box-office gross among the Best Picture nominees belonged to the intense World War II drama Dunkirk ($525 million worldwide), which came up short in the major categories but ultimately went home with three Oscars for film editing and sound editing and mixing. The second highest-grossing movie among the primary nominees was Get Out, with $255 million, which did win director and screenwriter Jordan Peele an historic Oscar for its screenplay in one of Sunday night’s most talked-about moments.

But, a driving factor for the Oscars’ recent ratings decline is almost certainly the rapidly-changing viewing habits of TV audiences, more and more of whom are choosing to stream their favorite content online (including on social media) rather than watching live on TV. Notably, Nielsen’s early ratings do not include digital and mobile viewership (though ABC only allowed viewers with cable subscriptions or live-TV streaming subscriptions to stream last night’s Oscars broadcast).

Ratings for the Grammys dropped 24% this year. The Super Bowl hit a 7-year low. The top scripted network series gets a mere fraction of what the number-one show got 10 or 15 years ago. It's a niche world. And things, as Tony Soprano once said, are trending downward.

— Mark Harris (@MarkHarrisNYC) March 5, 2018

Ratings for live broadcasts, including award shows and sporting events, have been steadily declining for several years now. However, those broadcasts still routinely rank as the most-watched TV broadcasts each year, with last year’s Oscars ratings making the ceremony the fourth most-watched TV program, behind only Super Bowl LI and the NFL’s two conference championships, even with the program’s ratings then at a nine-year low.

UPDATE: The official tally from Nielsen shows that ABC’s telecast of the 90th Academy Awards averaged just 26.5 million television viewers, a decline of 20% over last year’s show and the ceremony’s worst viewership ever.