失敗博物館收藏的11大失敗產(chǎn)品
高露潔，牙膏品牌，推出第一款也是唯一的一款牛肉千層面。版權(quán)所有：塞繆爾·韋斯特博士
可口可樂推出的咖啡可樂由健怡可樂和咖啡混合而成。不得不說，它的口味太像是咖啡了。版權(quán)所有：企鵝視覺攝影
特朗普的大富翁游戲未能如他期望那樣獲得成功。版權(quán)所有：企鵝視覺攝影
百視達(dá)，請安息。版權(quán)所有：蘇菲·林德貝格
蘋果的牛頓掌上電腦可以記筆記、發(fā)傳真，但手寫功能差勁，導(dǎo)致實(shí)用性不高。版權(quán)所有：蘇菲·林德貝格
谷歌眼鏡大受贊譽(yù)，卻因隱私問題和高昂定價讓人們避而遠(yuǎn)之。版權(quán)所有：蘇菲·林德貝格
索尼的Betamax是錄像機(jī)先驅(qū)產(chǎn)品之一。索尼早在2002年就已經(jīng)停止生產(chǎn)Betamax，不過他們真正的失敗在于直到2015年才停止生產(chǎn)盒式錄音帶，要知道幾十年前人們就已開始對該產(chǎn)品失去興趣。版權(quán)所有：蘇菲·林德貝格
BiC For Her是一家生產(chǎn)女性專用筆的公司，網(wǎng)民對該公司的理念付諸以憤怒和嘲諷，將其徹底扼殺。版權(quán)所有：蘇菲·林德貝格
可口可樂打算放棄原本的可樂配方，遭致4萬封信件、潮水般的電話和無數(shù)負(fù)面報道，最終公司決定保留配方，經(jīng)典口味的可樂重回貨架。版權(quán)所有：蘇菲·林德貝格
失敗博物館內(nèi)有一面懺悔墻，訪客可以在便利貼上寫下失敗的經(jīng)歷，供全世界的人看到。版權(quán)所有：企鵝視覺攝影
失敗博物館將在好萊塢開設(shè)一家永久性分館。版權(quán)所有：弗雷德里克·賽格仸克
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人人都會失敗，不是嗎？我們會從錯誤中汲取經(jīng)驗(yàn)，有時也希望永遠(yuǎn)不再想起它們。不過，一家博物館偏偏反其道而行，專門展示失敗。 失敗博物館（Museum of Failure）收藏了近100件產(chǎn)品，它們充滿創(chuàng)意，卻出于各種原因而折戟。近期，博物館從位于瑞典的大本營出發(fā)，開啟全球巡展，并在洛杉磯市中心的建筑與設(shè)計博物館（A+D Museum）稍作停留。失敗博物館宣布其位于好萊塢高地中心（Hollywood and Highland）的永久性分館將在3月8日開館。 與其名稱相反，失敗博物館實(shí)際是在頌揚(yáng)創(chuàng)新。博物館由心理學(xué)家和創(chuàng)新研究者塞繆爾·韋斯特博士創(chuàng)辦于瑞典，展出了許多產(chǎn)品，如蘋果（Apple）的牛頓掌上電腦——具備記筆記和發(fā)傳真功能，但手寫識別功能欠佳；亨氏（Heinz）的EZ Squirt——噴出紫色或綠色番茄醬；可口可樂（Coca-Cola）曇花一現(xiàn)的健怡可樂與咖啡混合產(chǎn)品咖啡可樂等。博物館收錄的創(chuàng)意產(chǎn)品在嘗試新事物方面邁出了一大步，不過未能得到消費(fèi)者的青睞。公司生產(chǎn)出大獲成功的產(chǎn)品之前，必要經(jīng)歷無數(shù)失敗。失敗博物館不愿掩飾失敗，而是展示瑕疵，希望營造一種積極的環(huán)境氛圍，鼓勵人們勇于創(chuàng)新，不懼失敗。 瀏覽上文圖片，欣賞博物館展出的部分失敗創(chuàng)意。（財富中文網(wǎng)） 譯者：嚴(yán)匡正? |
Everyone fails sometimes, right? We try to learn from our mistakes, and sometimes hope to never be reminded of them again. But one museum is doing quite the opposite in a showcase highlighting only failure. The Museum of Failure is a collection of nearly 100 products that were successful in innovation, but in one way or another ended up going horribly wrong. From its Swedish home, the museum recently embarked on a world tour taking a pit stop in the A+D Museum in Downtown Los Angeles. It announced that a permanent museum in Hollywood and Highland will open Mar. 8. Contrary to its name though, the museum is a celebration of creativity. Originated in Sweden by psychologist and innovation researcher Dr. Samuel West, the museum is home to products like Apple’s Newton Messagepad—a messagepad that could take notes and send faxes but had poor handwriting capabilities, Heinz’s EZ Squirt purple or green colored ketchup, and Coca-Cola’s short-lived Diet Coke and coffee mixture dubbed Blak. The innovations housed here showcase products that took a large leap in trying something new, but ultimately did not stick with consumers. Instead of masking its failure, which happens countless times before a truly successful product is introduced by corporations, it shines light on imperfections in the hope of creating an environment where people are moved to innovate and not be afraid to fail. Check out the gallery above for some failed innovations showcased at the museum. |
