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淘寶再度被美國列入“惡名市場”黑名單

淘寶再度被美國列入“惡名市場”黑名單

路透社 2018-01-16
雖然淘寶被列入黑名單不會帶來直接懲罰,但這對于阿里巴巴為擺脫假貨泛濫和反盜版政策執(zhí)行不力的名聲所付出的努力而言,卻是一次沉重打擊。

美國貿(mào)易代表辦公室以阿里巴巴旗下的購物平臺淘寶網(wǎng)涉嫌銷售假冒商品為由,連續(xù)第二年將其列入了黑名單,但中國電子商務(wù)巨頭稱此舉并不能準(zhǔn)確反映阿里巴巴在保護(hù)知識產(chǎn)權(quán)方面所付出的努力。

美國貿(mào)易代表辦公室以銷售盜版和假冒商品為由,將25個在線市場和18家實(shí)體市場列入了年度“惡名市場”黑名單,阿里巴巴旗下備受歡迎的淘寶平臺便是其中之一。

淘寶是中國最大的電商平臺,也是中國第三大熱門網(wǎng)站。2012年至2015年期間,淘寶網(wǎng)并未被列入“惡名市場”黑名單,但在2016年和2017年卻連續(xù)上榜。

雖然淘寶被列入黑名單不會帶來直接懲罰,但這對于阿里巴巴為擺脫假貨泛濫和反盜版政策執(zhí)行不力的名聲所付出的努力而言,卻是一次沉重打擊。

美國貿(mào)易代表辦公室表示:“據(jù)報(bào)道,大量侵權(quán)商品仍在淘寶網(wǎng)上銷售,不斷有利益相關(guān)者投訴在該平臺上維護(hù)知識產(chǎn)權(quán)所遭遇到的挑戰(zhàn)與障礙?!?

該機(jī)構(gòu)承認(rèn),阿里巴巴正在努力遏制侵權(quán)商品在淘寶銷售,但淘寶上仍有大量侵權(quán)商品上線和銷售,這對于該網(wǎng)站來說仍然是一個嚴(yán)峻的挑戰(zhàn)。

阿里巴巴辯稱,公司已經(jīng)采取措施,使知識產(chǎn)權(quán)保護(hù)變得更容易,這也導(dǎo)致淘寶網(wǎng)的注冊用戶增加了11%,另外,公司收到的有關(guān)刪除侵權(quán)商品的請求減少了25%,因?yàn)橐恍┣謾?quán)商品在上線之前已被下架。

阿里巴巴集團(tuán)總裁邁克爾·埃文斯在一份聲明中表示:“因此,很顯然無論我們采取了多少措施,取得了多大的進(jìn)步,美國貿(mào)易代表辦公室都沒有興趣看到我們所取得的實(shí)實(shí)在在的成果?!?

美國貿(mào)易代表辦公室卻表示,阿里巴巴的數(shù)據(jù)并沒有直接反映出淘寶網(wǎng)假貨問題的范圍和現(xiàn)狀,只是暗示了其打擊假貨行動取得的進(jìn)展。

該機(jī)構(gòu)還指出,這些努力更傾向于解決全球性品牌的問題,卻沒有關(guān)注中小企業(yè)的擔(dān)憂。

“各類美國公司發(fā)現(xiàn),它們的產(chǎn)品仍然在淘寶上被侵權(quán)銷售。阿里巴巴有不可推卸的責(zé)任,開發(fā)出更有效的辦法,解決這些公司所擔(dān)心的問題?!保ㄘ?cái)富中文網(wǎng))

譯者:劉進(jìn)龍/汪皓?

The U.S. Trade Representative put Alibaba’s Taobao on its blacklist for the second year in a row over suspected counterfeits sold on the shopping platform, a move the Chinese e-commerce giant said did not reflect its IP-protection efforts.

Alibaba’s hugely popular Taobao Marketplace is one of 25 online markets that along with 18 physical markets made the USTR’s annual list of the world’s most “notorious markets” for sales of pirated and counterfeit goods.

Taobao, China’s largest ecommerce marketplace and its third-most popular website, stayed off the list from 2012 to 2015, but was included in 2016 and now again in 2017.

While Taobao’s inclusion does not carry any direct penalties, it is a blow to Alibaba’s efforts to shed perceptions that its sites are riddled with fakes and that its anti-piracy policies are inadequate.

“A high volume of infringing products reportedly continue to be offered for sale and sold on Taobao.com and stakeholders continue to report challenges and burdens associated with IP enforcement on the platform,” the USTR said.

The agency acknowledged Alibaba’s efforts to curb the sale of infringing products on Taobao, but said the prevalence of infringing listings and sales remained a challenge.

Alibaba defended itself saying it had made using its IP protection programs easier, which led to an 11% increase in registries, and it also noted a 25% drop in takedown requests as it removed infringing listings even before they reached its marketplaces.

“In light of all this, it’s clear that no matter how much action we take and progress we make, the USTR is not actually interested in seeing tangible results,” Alibaba Group President Michael Evans said in a statement.

The USTR said Alibaba’s data did not directly reflect the scope and status of the counterfeiting problem on Taobao, but was merely suggestive of progress in its anti-counterfeit efforts.

It also noted that those efforts appeared to be more towards addressing the concerns of global brands rather than small and medium businesses.

“It is incumbent upon Alibaba to develop more effective means to address the concerns of the full range of U.S. businesses that continue to find infringing versions of their products for sale on Taobao.com.”

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