在中國(guó)這個(gè)全球增長(zhǎng)最快的電影市場(chǎng)，華特迪士尼公司的《星球大戰(zhàn)：最后的絕地武士》（Star Wars: The Last Jedi）在上映的首個(gè)周末斬獲了約2870萬(wàn)美元的票房，不敵同系列的前兩部影片。

位于加州伯班克的迪士尼公司上周日宣布，計(jì)算中國(guó)票房，《星球大戰(zhàn)：最后的絕地武士》的全球票房已達(dá)到12.1億美元。盡管這樣的成績(jī)與2015年上映的同系列影片《星球大戰(zhàn)：原力覺(jué)醒》（Star Wars：The Force Awakens）20.7億美元的全球票房仍有一定的差距，但對(duì)于《最后的絕地武士》來(lái)說(shuō)也算是一種成功。雖然迪士尼一直在中國(guó)努力培養(yǎng)“星戰(zhàn)”電影的受眾，但中國(guó)影迷們?cè)诔砷L(zhǎng)過(guò)程中并未受到小說(shuō)《星球大戰(zhàn)前傳三部曲》的熏陶。因此從這一個(gè)角度來(lái)看，新影片便存在先天不足。《星球大戰(zhàn)：原力覺(jué)醒》當(dāng)年在中國(guó)首映斬獲了5230萬(wàn)美元票房。

上一部“星戰(zhàn)”影片《星球大戰(zhàn)外傳：俠盜一號(hào)》（Star Wars：Rogue One）在首映期間攬獲了3000萬(wàn)美元的票房。亞馬遜公司旗下電影票房統(tǒng)計(jì)網(wǎng)站Box Office Mojo顯示，這部影片在中國(guó)電影首映票房排行榜上已名列百名開(kāi)外，《原力覺(jué)醒》的首映票房成績(jī)排在第41位。美國(guó)環(huán)球影業(yè)發(fā)行的《速度與激情8》（The Fate of the Furious）則憑借1.85億美元的首映周末票房，穩(wěn)坐中國(guó)首映票房榜首位置。

北京咨詢(xún)公司Fanink Research的聯(lián)合創(chuàng)始人詹姆斯·李指出，迪士尼根據(jù)漫威漫畫(huà)改編的電影在中國(guó)更受歡迎。世人皆能看懂的打斗場(chǎng)面和更簡(jiǎn)單的故事情節(jié)往往在中國(guó)更受歡迎。漫威電影《復(fù)仇者聯(lián)盟2：奧創(chuàng)紀(jì)元》（The Avengers: Age of Ultron）便在首映排行榜上奪得了探花的位置。

中國(guó)電影行業(yè)資訊網(wǎng)站“中國(guó)底片”的分析師喬納森·帕皮什在上周四晚的中國(guó)試映之后便發(fā)推文表示，《最后的絕地武士》將遜于前幾部影片。他在推文中說(shuō)道，“該影片口碑堪憂，反響不如前幾部?！绷硗猓跔?zhēng)奪首映票房霸主期間，該片還遭遇了《前任3：再見(jiàn)前任》（The Ex-File: The Return of the Exes）的沖擊，后者是中國(guó)人氣爆棚喜劇“前任”系列影片的第三部續(xù)作，講述了幾位單身漢的浪漫故事?！蹲詈蟮慕^地武士》的首映恰逢《再見(jiàn)前任》上映的第二個(gè)周末。

迪士尼股價(jià)在本周一美股早盤(pán)跌至111.40美元，跌幅不足1%。截至今年1月5日的12個(gè)月內(nèi)，該公司股價(jià)累計(jì)上漲了3.9%。

與此同時(shí)，美國(guó)觀眾開(kāi)始轉(zhuǎn)移對(duì)星戰(zhàn)系列影片的關(guān)注，而星戰(zhàn)熱的回歸至少要等到今年5月迪士尼《星球大戰(zhàn)外傳：索羅》（Solo: A Star Wars Story）的上映。目前北美票房最高的影片是索尼哥倫比亞影業(yè)出品的《勇敢者游戲：決戰(zhàn)叢林》（Jumanji: Welcome to the Jungle）。該片由人稱(chēng)“巨石”的好萊塢動(dòng)作明星道恩·道格拉斯·強(qiáng)森擔(dān)綱，現(xiàn)已斬獲3600萬(wàn)美元的票房。《星球大戰(zhàn)：最后的絕地武士》名列北美票房榜第三位，票房2360萬(wàn)美元。

網(wǎng)站BoxOfficePro.com曾預(yù)計(jì)，《勇敢者游戲：決戰(zhàn)叢林》將在北美收獲3200萬(wàn)美元的票房。該影片的意外走紅讓其全球票房在周末來(lái)臨之前便超過(guò)了3.5億美元，并藉此在星戰(zhàn)系列影片的陰影中闖出了自己的一片天地。索尼方面已經(jīng)在考慮投拍續(xù)集。

作為上周末唯一的重量級(jí)新面孔，環(huán)球影業(yè)的系列恐怖片《潛伏4：鎖命亡靈》（Insidious: The Last Key）斬獲了2930萬(wàn)美元的票房，排在北美票房榜第二位，而B(niǎo)oxOfficePro此前曾預(yù)計(jì)其票房為1680萬(wàn)美元。（財(cái)富中文網(wǎng)）

譯者：Pessy

審稿：夏林

Walt Disney Co.’s “Star Wars: The Last Jedi” brought in an estimated $28.7 million in its opening weekend in China, coming in below its two predecessors in the world’s fastest-growing market.

That brings the global haul for “The Last Jedi” to $1.21 billion, the Burbank, California-based company said Sunday. It makes the film a success even if it doesn’t reach the heights of 2015’s “The Force Awakens,” which rang up $2.07 billion worldwide. Disney has been trying to build an audience for “Star Wars” in China, where moviegoers didn’t grow up with the original trilogy, and by that measure the new film fell short. “The Force Awakens” brought in $52.3 million when it opened there.

The last “Star Wars” movie to open in China, “Rogue One,” generated $30 million in its opening, outside the top 100 movie debuts in the country, according to Box Office Mojo. “The Force Awakens” was the 41st. Universal Pictures’ “The Fate of the Furious” holds the record for the biggest debut weekend in China with $185 million.

Disney has had more success with its Marvel comic-book movies in China, where universally understood action scenes and simpler story lines tend to translate better, according to James Li, co-founder of the Beijing-based consulting firm Fanink Research. “The Avengers: Age of Ultron” had the third-biggest debut on record.

“Word of mouth is dismal and worse than the previous films,” Jonathan Papish, an analyst at China Film Insider, a website that reports on the industry, tweeted after Thursday night previews from China showed “The Last Jedi” lagging predecessors. “The Last Jedi” was challenged for the top spot by “The Ex-File: The Return of the Exes,” the third installment in a hugely popular romantic comedy series about a group of bachelors, in its second weekend in theaters.

Disney shares declined less than 1 percent to $111.40 in early trading in New York. The stock had gained 3.9 percent through the 12 months ended Jan. 5.

In the U.S., meanwhile, audiences are beginning to move on from Star Wars — at least until Disney unleashes “Solo: A Star Wars Story” in May. The top film in North America was “Jumanji: Welcome to the Jungle,” Sony Pictures’ action-comedy starring Dwayne “The Rock” Johnson, with $36 million. “The Last Jedi” placed third, with $23.6 million.

“Jumanji” had been projected to reap $32 million, according to BoxOfficePro.com. The surprise hit had brought in more than $350 million worldwide before the weekend, holding its own in the shadow of “Star Wars.” Sony is already considering a sequel.

The weekend’s only major new release, Universal Pictures’ horror sequel “Insidious: The Last Key,” placed second with $29.3 million. BoxOfficePro had estimated $16.8 million.