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Airbnb致力于成為人們的日常應(yīng)用

Airbnb致力于成為人們的日常應(yīng)用

Lucinda Shen 2017-09-29
這家初創(chuàng)公司一直在擴(kuò)大其“體驗(yàn)”功能,由城市本地居民作為向?qū)В瑤ьI(lǐng)Airbnb用戶參加各種活動(dòng)。

Airbnb可能不止會(huì)讓傳統(tǒng)旅店經(jīng)營者和旅行預(yù)訂網(wǎng)站頭痛。

因?yàn)檫@家公司已經(jīng)開始考慮其應(yīng)用的日常用途。最近,這家初創(chuàng)公司一直在擴(kuò)大其“體驗(yàn)”功能,由城市本地居民作為向?qū)?,帶領(lǐng)Airbnb用戶參加各種活動(dòng),目的是使用戶能夠原汁原味地體驗(yàn)一個(gè)地區(qū)。這些活動(dòng)包括與出演《欲望都市》的明星莎拉·杰西卡·帕克一起買鞋,或者在紐約市參加烹飪課等。另外,Airbnb還與Resy建立了合作,使用戶可以在美國預(yù)訂餐廳座位。

Airbnb聯(lián)合創(chuàng)始人兼首席戰(zhàn)略官內(nèi)森·布萊卡斯亞克表示,他可以預(yù)想到,未來公司將不止是一個(gè)只有在旅行時(shí)才會(huì)使用的網(wǎng)站。

本周三在紐約出席Skift全球論壇時(shí),布萊卡斯亞克表示,Airbnb“為用戶搭建一座橋梁,去了解城市里正在發(fā)生哪些事情,可以結(jié)識(shí)哪些好玩的人。

隨著餐廳、體驗(yàn)等等越來越多不同的服務(wù)上線,我相信它會(huì)變成一個(gè)本地人經(jīng)常甚至每天使用的應(yīng)用?!蹦壳埃课籉acebook用戶每天平均使用Facebook的時(shí)間超過50分鐘。

與此同時(shí),市值超過300億美元的Airbnb最近在其第40個(gè)市場紐約市推出了“體驗(yàn)”服務(wù)。

這也突出了Airbnb希望如何繼續(xù)與其他公司區(qū)分開來。據(jù)布萊卡斯亞克表示,在旅行者繼續(xù)尋找新奇體驗(yàn)的同時(shí),Airbnb也在努力幫助用戶和游客獲得哪些難以尋找的體驗(yàn)。

他告訴《財(cái)富》雜志,下一步是研究“如何獲得這些更難獲得的體驗(yàn)?!保ㄘ?cái)富中文網(wǎng))

譯者:劉進(jìn)龍/汪皓

Airbnb may become a headache for more than just traditional hoteliers and travel booking sites.

That comes as the company has started thinking about day-to-day use of its app. Most recently, the startup has been expanding its "Experiences" offering, in which city locals lead Airbnb users through activities in a bid to create an authentic taste of the region. Those includes a shoe-shopping trip with Sex in the City star Sarah Jessica Parker, or a cooking class in New York City. Moreover, the company also partnered with Resy, allowing users to book restaurant reservations in the U.S.

And Airbnb co-founder and Chief Strategy Officer Nathan Blecharczyk says he could envision the company becoming more than just a site used in travel.

Airbnb "connect them to whats happening in the city and who are good people to know," said Blecharczyk during the Skift Global Forum in New York Wednesday.

"As more and more different types of offerings — restaurants, experiences, and more to come — gets built out, I think it could become something more of a regular use, even daily app, used by local people long term," he said. Meanwhile, Facebook is used on average over 50 minutes per user daily.

That comes as the $30 billion-plus company recently launched Experiences in New York City, its 40th such market.

That also highlights how Airbnb hopes to continue differentiate itself. According to Blecharczyk, as travelers continue to seek novel experiences,Airbnb is also trying to is to help users and travelers gain access to experiences that may otherwise be difficult to find.

The next step, he said, is to figure out "how do we unlock access to some of that stuff that is otherwise harder to get access to?" he told Fortune.

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