上周四，馬云的電子商務(wù)巨頭阿里巴巴宣布與法國奢侈品集團開云達成合作協(xié)議，后者是古馳和圣羅蘭等品牌的母公司。

兩家公司之前積怨已久。2015年，開云起訴了阿里巴巴，稱后者故意允許假冒產(chǎn)品在淘寶上銷售。而在上周四的聲明中，開云的態(tài)度似乎出現(xiàn)了180度的轉(zhuǎn)變。他們表示將撤回訴訟，雙方將組建專門的團隊來保護開云的品牌免受造假者侵害。

開云就協(xié)議發(fā)表了一份公開聲明，表示兩家公司會“交換有用信息”，與執(zhí)法機關(guān)合作，“采取合適措施，利用阿里巴巴先進的技術(shù)，打擊任何開云品牌權(quán)益的侵害者?！?

許多品牌都因阿里巴巴對網(wǎng)站上銷售的商品監(jiān)管不力而對其提出批評。然而，隨著公司海外擴張的壓力越來越大，阿里巴巴也在努力提高海外聲譽，著手與國外品牌建立合作。

今年1月，阿里巴巴宣布與路易威登、三星和施華洛維奇等奢侈品牌建立“打假聯(lián)盟”。今年早些時候，馬云也在底特律舉辦了大會，希望吸引更多美國的供貨商。阿里巴巴與開云建立友好關(guān)系，正是這家中國巨頭海外魅力攻勢的最新舉動。

開云是否會通過阿里巴巴的網(wǎng)店銷售產(chǎn)品，目前還不清楚，這也拋出了一個問題——這家法國公司為何轉(zhuǎn)變了態(tài)度？除了省下訴訟費之外，與阿里巴巴共享數(shù)據(jù)和信息也有助于監(jiān)測銷售商品的情況，這會使開云更容易讓造假者受到正義的制裁。（財富中文網(wǎng)）

譯者：嚴匡正

On Thursday, Ma’s e-commerce giant Alibaba announced a partnership with French luxury group Kering, the parent company of brands such as Gucci and Saint Laurent.

The two companies had long been at odds. In 2015, Kering filed a lawsuit against Alibaba, alleging that it had knowingly allowed counterfeiters to sell their goods on its Taobao marketplace. In a seemingly abrupt about-face, Kering said last Thursday that it would be withdrawing the lawsuit and that the two companies would be creating a task force to protect Kering’s brands against counterfeiters.

Kering released a public statement on the agreement, noting that the two would “exchange useful information” and work with law enforcement to “take appropriate action against any infringers of Kering’s brands identified with Alibaba’s advanced technology capabilities.”

Numerous brands have criticized Alibaba for its lax approach to monitoring goods sold via its site. With increasing pressure to expand beyond the Chinese market, however, Alibaba has fought to improve its reputation abroad, starting with its relationship with foreign brands.

In January, Alibaba announced the creation of an ‘a(chǎn)nti-counterfeiting alliance’ with luxury brands such as Louis Vuitton, Samsung, and Swarovski. Jack Ma also hosted a conference in Detroit earlier this year in an effort to draw in more American vendors. The rapprochement between Alibaba and Kering is the latest move in the Chinese giant’s charm offensive abroad.

It's unclear whether Kering will begin to sell its goods via Alibaba's marketplace, which therefore begs the question—what caused the French group to change in approach? Besides money saved in litigation fees, data and information sharing with Alibaba will facilitate the monitoring of goods sold, enabling Kering to more easily bring those responsible to justice.